BlueConic acquires Blueshift. See what's next for customer growth →
Platform

Customer Growth Engine

Overview

How data, AI, and activation work together to compound revenue growth.

Explore the Growth engine
Understand
Customer Data Platform

The real-time profile that feeds every decision, automatically.

Interactive Experiences

Quizzes, product finders, preference centers that enrich every profile

Decide
Agent Studio
New

Agents that decide, act, and optimize across every channel.

Activate
Integrations

150+ connectors to your ESP, ad platforms, data warehouse, and more.

Solutions
For teams
Marketing

Efficient acquisition and higher conversion.

Customer Experience

Retention and loyalty that actually moves the number.

Data & IT

Governed profiles your whole stack can act on.

For industries
Retail & eCommerce

Turn browsers into buyers into regulars.

Consumer Packaged Goods

First-party data your retailers can't give you.

Travel & Hospitality

Reactivate lapsed travelers.

Understand
Browse all Growth Plays

Pre-built plays across every stage of the customer lifecycle.

Customers

All customer stories

How brands use BlueConic to drive measurable growth

See All Stories

Global Reach, Local Impact: Essity's Blueprint for Data-Driven Marketing Success

Read more

Seeing What Data Alone Can’t Show: How Free People Unlocked Customer Insights With BlueConic

Read more
Resources
Learn
Blog
Webinars & Events
Growth Resources
Data Maturity Calculator
BlueConic University
Build
Services
Partners
CDP Help Center
Experiences Help Center
Trust Center

Acquisition Pressure Test

Your acquisition spend has a leak. Find out where in 90 seconds.

Read more
Sign in
book a demo
View Demo
book a demo

Podcasts

Podcasts

AI Is Moving from Managing Data to Making Decisions With It

Mihir Nanavati and analyst Doug Laney on AI agents, first-party data strategy, and why most MarTech stacks aren't built for what's coming.

Read more
Podcasts

Media Briefs: BlueConic’s Patrick Crane on Managing Data Strategies in Times of Constant Transformation

Read more
Podcasts

Why Great Marketing Should Feel Like Magic

Read more
All Resources
Content Type
Webinars & Videos
Reports & Guides
Podcasts
Customer Stories
Blog
Topic
Growth Plays
Success Stories
Reports & Trends
Privacy & Compliance
First-Party Data
Company News
AI & Analytics
Industry
Travel & Hospitality
Telecommunications
Retail
Other
Media & Publishing
Financial Services
Consumer Goods
Jobs
Understanding Customers
Revenue Diversification
Engagement & Loyalty
Conversions
Awareness
Podcasts

How Remote Work Works in Today's Environment

In this episode of HR Data Labs podcast, BlueConic Chief People Officer Katherine Boardman discusses remote work and how companies can craft it for their employees' benefit.

Read more
Podcasts

How Franklin Sports Built a Hyper-Personalization Strategy

Aaron Seitz from Franklin Sports explains how he developed a hyper-personalization strategy for his ecommerce brand using BlueConic's CDP.

Read more
Podcasts

How Dennis Publishing Made First-Party Data Core to its Business Transformation

Learn how Dennis Publishing is finding new ways to drive growth through audience monetization.

Read more
Podcasts

How America’s Test Kitchen Boosts Customer Engagement

Watch Sarah Desmarais of America’s Test Kitchen discuss how her team uses customer engagement insights and BlueConic to better understand audiences and content preferences.

Read more
Podcasts

HEINEKEN USA’s Journey to Building Golden Consumer Records

Learn how HEINEKEN USA uses our customer data platform to enable its direct-to-consumer (DTC) engagement strategy.

Read more
Podcasts

Evolving from Personalization to Individualized Marketing

Watch a MarTech East session with marketing leaders from Franklin Sports, America’s Test Kitchen, and BlueConic discussing audience segmentation, CDP use cases, and customer engagement.

Read more
Podcasts

Do Customer-Centric RevOps Leaders Make Better CROs?

In this episode of the CRO Spotlight Podcast, BlueConic CRO Jackie Rousseau-Anderson speaks to Warren Zenna, CEO of the CRO Collective, about how data analytics leaders make great CROs.

Read more
Podcasts

Deliver Customer Centric Experiences Across Channels

Watch this on-demand discussion with Nicky Peterse, Principal Customer Success Manager, BlueConic about Delivering Customer Centric Experiences Across Channels.

Read more
Podcasts

Deconstructing Data

In this episode of the BDEX podcast, BlueConic CEO Cory Munchbach discusses the intricacies of identity resolution, the impact of third-party data deprecation, and the importance of first-party data.

Read more
Podcasts

Data: Use it or Lose it to Win Customers

In this episode of The Content Marketing Virtual Summit, BlueConic CMO Patrick Reynolds shares invaluable knowledge on go-to-market strategies, data, and marketing leadership in the SaaS industry.

Read more
Podcasts

Cory Munchbach on the life of a Martech CEO

In this episode of Making Sense of Martech, BlueConic CEO Cory Munchbach discusses her journey to becoming CEO, what it looks like to lead a private equity-backed company, and more.

Read more
Podcasts

Comoto Revs Up Omnichannel Marketing Efforts Across Their Family of Brands

Watch this on-demand video to learn how the Comoto Family of Brands is unlocking its marketing potential with first-party data.

Read more
Podcasts

BlueConversations: CDP Use Cases in Telecom

Explore how global telecommunications companies use a CDP to increase operational agility, deliver personalized experiences at scale, and transform how their growth-focused teams work.

Read more
Podcasts

BlueConversations: CDP Use Cases in Retail

Explore real-world examples of how retailers use a CDP to bring customer lifecycle marketing to life and drive transformational growth across the organization to increase revenue.

Read more
Podcasts

BlueConversations: CDP Use Cases in Financial Services

Explore real-world examples of CDP use cases for the financial services industry: balancing consent, privacy, personalized experiences and content relevancy, and driving customer engagement.

Read more
Podcasts

BlueConversations: CDP Use Cases in Consumer Goods

Explore real-world examples of how consumer goods companies use a CDP to deliver better experiences, drive transformational growth and increase revenue.

Read more
Podcasts

BlueConic - A CDP Built for Marketing Activations

In this episode of Marketecture podcast, BlueConic CEO Cory Munchbach discusses the history of BlueConic and how and why CDPs emerged, before diving deeper into the inner workings of our platform.

Read more
Podcasts

Beyond the Toy Store Shelf: Mattel’s Digital Transformation, Explained

In this fireside chat, Mattel shares how first-party data powers customer-centric marketing, improves media efficiency, and accelerates DTC growth.

Read more
Podcasts

Beyond the Cookie: Personalization for 2022

Watch this video to learn how you can get beyond the cookie in 2021 and straight to the core of identity in today’s digital world.

Read more
Podcasts

Being the challenger: Agility and risk-taking

In this episode of Brand Enabled: The Human Stories Behind Branding, BlueConic CMO Patrick Reynolds discusses how he puts his concepts into practice and how that has translated into business success.

Read more
Podcasts

Behind the Digital Transformation of Bob’s Discount Furniture

Hear how Bob's Discount Furniture approached its digital transformation and enhances its lifecycle marketing with BlueConic's CDP.

Read more
Previous

The Customer Growth Engine for B2C brands.

Platform

Customer Growth EngineCustomer Data PlatformInteractive ExperiencesAgent StudioIntegrations

Solutions

Marketing Customer ExperienceData & ITRetail & eCommerceConsumer Packaged GoodsTravel & HospitalityBrowse all Growth Plays

Resources

BlogCustomer StoriesGrowth ResourcesData Maturity CalculatorBlueConic UniversityServicesPartners

Company

AboutLeadershipCareersPressHey AI, Learn About Us

Contact

Contact UsRequest a DemoCDP Help CenterExperiences Help Center+1 (888) 440-2583
© BlueConic. All Rights Reserved.
TermsDisclaimerPrivacy PolicyPermission SettingsTrust Center