Podcasts

How Remote Work Works in Today's Environment

In this episode of HR Data Labs podcast, BlueConic Chief People Officer Katherine Boardman discusses remote work and how companies can craft it for their employees' benefit.

How Franklin Sports Built a Hyper-Personalization Strategy

Aaron Seitz from Franklin Sports explains how he developed a hyper-personalization strategy for his ecommerce brand using BlueConic's CDP.

How Dennis Publishing Made First-Party Data Core to its Business Transformation

Learn how Dennis Publishing is finding new ways to drive growth through audience monetization.

How America’s Test Kitchen Boosts Customer Engagement

Watch Sarah Desmarais of America’s Test Kitchen discuss how her team uses customer engagement insights and BlueConic to better understand audiences and content preferences.

HEINEKEN USA’s Journey to Building Golden Consumer Records

Learn how HEINEKEN USA uses our customer data platform to enable its direct-to-consumer (DTC) engagement strategy.

Evolving from Personalization to Individualized Marketing

Watch a MarTech East session with marketing leaders from Franklin Sports, America’s Test Kitchen, and BlueConic discussing audience segmentation, CDP use cases, and customer engagement.

Do Customer-Centric RevOps Leaders Make Better CROs?

In this episode of the CRO Spotlight Podcast, BlueConic CRO Jackie Rousseau-Anderson speaks to Warren Zenna, CEO of the CRO Collective, about how data analytics leaders make great CROs.

Deliver Customer Centric Experiences Across Channels

Watch this on-demand discussion with Nicky Peterse, Principal Customer Success Manager, BlueConic about Delivering Customer Centric Experiences Across Channels.

Deconstructing Data

In this episode of the BDEX podcast, BlueConic CEO Cory Munchbach discusses the intricacies of identity resolution, the impact of third-party data deprecation, and the importance of first-party data.

Data: Use it or Lose it to Win Customers

In this episode of The Content Marketing Virtual Summit, BlueConic CMO Patrick Reynolds shares invaluable knowledge on go-to-market strategies, data, and marketing leadership in the SaaS industry.

Cory Munchbach on the life of a Martech CEO

In this episode of Making Sense of Martech, BlueConic CEO Cory Munchbach discusses her journey to becoming CEO, what it looks like to lead a private equity-backed company, and more.

Comoto Revs Up Omnichannel Marketing Efforts Across Their Family of Brands

Watch this on-demand video to learn how the Comoto Family of Brands is unlocking its marketing potential with first-party data.

BlueConversations: CDP Use Cases in Telecom

Explore how global telecommunications companies use a CDP to increase operational agility, deliver personalized experiences at scale, and transform how their growth-focused teams work.

BlueConversations: CDP Use Cases in Retail

Explore real-world examples of how retailers use a CDP to bring customer lifecycle marketing to life and drive transformational growth across the organization to increase revenue.

BlueConversations: CDP Use Cases in Financial Services

Explore real-world examples of CDP use cases for the financial services industry: balancing consent, privacy, personalized experiences and content relevancy, and driving customer engagement.

BlueConversations: CDP Use Cases in Consumer Goods

Explore real-world examples of how consumer goods companies use a CDP to deliver better experiences, drive transformational growth and increase revenue.

BlueConic - A CDP Built for Marketing Activations

In this episode of Marketecture podcast, BlueConic CEO Cory Munchbach discusses the history of BlueConic and how and why CDPs emerged, before diving deeper into the inner workings of our platform.

Beyond the Toy Store Shelf: Mattel’s Digital Transformation, Explained

In this fireside chat, Mattel shares how first-party data powers customer-centric marketing, improves media efficiency, and accelerates DTC growth.

Beyond the Cookie: Personalization for 2022

Watch this video to learn how you can get beyond the cookie in 2021 and straight to the core of identity in today’s digital world.

Being the challenger: Agility and risk-taking

In this episode of Brand Enabled: The Human Stories Behind Branding, BlueConic CMO Patrick Reynolds discusses how he puts his concepts into practice and how that has translated into business success.

Behind the Digital Transformation of Bob’s Discount Furniture

Hear how Bob's Discount Furniture approached its digital transformation and enhances its lifecycle marketing with BlueConic's CDP.