Featured resources

Will Privacy Regulators Crack Down on Activation from Clean Rooms?

Discover the importance of privacy-compliant activation with a data clean room.

Deliver Customer Centric Experiences Across Channels

Watch this on-demand discussion with Nicky Peterse, Principal Customer Success Manager, BlueConic about Delivering Customer Centric Experiences Across Channels.

Elevate Data Personalization Strategies

Elevate your personalization strategy. Discover how to activate first-party data and how HEINEKEN USA transformed data into smarter marketing.

Doubling Down on First-Party Data While Navigating Evolving Privacy Standards

This webinar — featuring Michele Szabocsik of BlueConic, and Leena Jain Utsch of Coravin, explores how marketers can make the best use of their first-party customer data.

BlueConversations: CDP Use Cases in Telecom

Explore how global telecommunications companies use a CDP to increase operational agility, deliver personalized experiences at scale, and transform how their growth-focused teams work.

BlueConversations: CDP Use Cases in Retail

Explore real-world examples of how retailers use a CDP to bring customer lifecycle marketing to life and drive transformational growth across the organization to increase revenue.

BlueConversations: CDP Use Cases in Financial Services

Explore real-world examples of CDP use cases for the financial services industry: balancing consent, privacy, personalized experiences and content relevancy, and driving customer engagement.

BlueConversations: CDP Use Cases in Consumer Goods

Explore real-world examples of how consumer goods companies use a CDP to deliver better experiences, drive transformational growth and increase revenue.

Three Critical Components of Any CDP Change Management Strategy

BlueConic’s advice on how to center time-tested drivers of success when building out a CDP change management program.

The Pivot to First-Party Data: How Big Brands Embraced It to Transform Their Business

This on-demand webinar reveals how businesses like Heineken USA and VF Corporation are embracing a first-party data strategy that offers customer value and delivers business growth.

Debunking the Four Myths of Consumer Data Privacy

Think privacy kills personalization? Learn the truth behind four data privacy myths—and what marketers should do next.

Comoto Revs Up Omnichannel Marketing Efforts Across Their Family of Brands

Watch this on-demand video to learn how the Comoto Family of Brands is unlocking its marketing potential with first-party data.

Personalization at Scale: Telia’s CDP Journey from Blueprint to Value Realization

Hear about Telia's digital transformation journey and how they were able to create and optimize a customer journey that creates value from the first interaction to the last.

BlueConic Customer Data Platform

BlueConic CDP

Experiences by Jebbit Holiday Hit List Playbook

Unwrap the ultimate holiday growth guide. Discover gift finders, smarter data capture, and strategies that convert all season long.

Experiences by Jebbit Holiday Hit List

Get the holiday marketing playbook with proven tactics like gift finders and quizzes to boost engagement, increase ROI, and drive more sales.

Integrating Customer Centricity into the Digital Marketing Transformation Roadmap

Learn how to put customer centricity at the center of your digital transformation.

CMO-Level Insights to Elevate Your Personalization Strategy

This on-demand webinar explores how marketers and CMOs can elevate their organization’s approach to drive engagement and deliver financial results.

The Consumer Engagement Playlist

Get a compilation of platinum hits to help you transform the way you interact with your audiences.

Turn Your Mature Data Organization into a Revenue Machine

Watch this session from the INMA World Congress 2022 to learn how you can turn your first-party data asset into a revenue-generating product.

Marketing Cloud CDP: Oxymoron, Vaporware, or Other?

Marketing cloud's pivot into building a CDP reinforces the fact that a combination of features in existing marketing technology tools does not equal a CDP.

BlueConic named a finalist in Digiday and INMA Awards alongside Endeavor Business Media

BlueConic named a finalist in Digiday and INMA Awards alongside Endeavor Business Media.

BlueConic Named a Leader in IDC MarketScape for Retail & CPG Customer Data Platform Software Providers

See why BlueConic was named a Leader in an IDC MarketScape analyzing customer data platforms for retailers and consumer packaged goods companies.

A Single Customer View for Financial Services

Download this ebrief to learn how financial services companies are turning first-party data into a strategic business asset by creating a single customer view for the business.

The Data Clean Room Boom

Learn why data clean rooms are gaining pace amid the third-party cookie’s demise.

Debunking the 4 Myths of Consumer Data Privacy

Forrester analyst Stephanie Liu joins BlueConic’s Cory Munchbach to debunk the 4 myths of consumer data privacy that are holding marketers back.

Apple’s Privacy Push

Discover how Apple’s privacy changes are impacting the mobile ad industry as a whole.

Winners and Losers of Apple’s Privacy Changes

Discover the biggest winners and losers from Apple’s privacy-related changes.

Deconstructing Data

In this episode of the BDEX podcast, BlueConic CEO Cory Munchbach discusses the intricacies of identity resolution, the impact of third-party data deprecation, and the importance of first-party data.

How Data Clean Rooms Are Shaping the Future of the CPG Industry

Discover how the CPG industry uses data clean rooms for privacy-safe data sharing, retail collaboration, and closed-loop attribution.