Consumer Goods

Discover how direct-to-consumer trends are propelling consumer goods companies to adopt engagement strategies that leverage first-party data while building trust.

At BlueConic, we’re committed to building an inclusive environment for all—both during pride month and throughout the year.

In this Q&A, BlueConic Lead Principal, Retail Customer Success Khurram Moiz shares perspectives on how to leverage direct-to-consumer models into privacy-first customer experiences.

Find out why BlueConic was named a 2023 SIIA CODiE Award Finalist in the Best Customer Data Platform category for the third year in a row.

Webinar On-Demand: How BlueConic Customers Reduced Operational Costs with up to 90% Time Savings

Discover the strategies, data, and technology required to successfully design and execute customer experiences that address the personalization-privacy paradox.

Discover how CPG companies are using first-party data to drive innovation and growth while prioritizing consumer privacy.

Learn why second-party data sharing is becoming an increasingly important tool in the post-cookie, privacy-first era.

In honor of #IWD2023, we asked some of the women at BlueConic to tell us about their story, how they got into tech, and their biggest sources of inspiration.

In celebration of International Women’s Day, BlueConic is featuring five inspiring women leaders within our organization and across our customer base.

Watch this on-demand video from the Marketing Virtual Summit to learn about the key challenges CPG companies are facing in the digital era and why they are investing in a CDP.

This webinar explores data about the State of Consumer Personalization and outlines the strategy and technology needed to successfully design and execute personalized experiences.

Discover some of the tactics you can use to reach your customers and collect data at the same time.

On-demand webinar: Learn why second-party data sharing is becoming an increasingly important tool in your toolkit for privacy-first era.

Tune in to hear three privacy and compliance experts dive into the ins and outs of today’s privacy landscape.

BlueConic experts have combed through scores of RFPs to unpack what’s top of mind for your peers who’ve gone through the CDP evaluation process. In this webinar, they reveal 5 major trends they found.

This toolkit provides a framework for goals, uses cases, and questions to design an RFP that will help you find the right customer data platform (CDP).

It’s hard to believe we are about to close the door on 2022. What a year it’s been!

Spread cheer to those you hold near and dear. Check out our 2022 Holiday Gift Guide!

Watch this on-demand discussion with Nicky Peterse, Principal Customer Success Manager, BlueConic about Delivering Customer Centric Experiences Across Channels.

This webinar — featuring Michele Szabocsik of BlueConic, and Leena Jain Utsch of Coravin, explores how marketers can make the best use of their first-party customer data.

Explore real-world examples of how consumer goods companies use a CDP to deliver better experiences, drive transformational growth and increase revenue.

This on-demand webinar reveals how businesses like Heineken USA and VF Corporation are embracing a first-party data strategy that offers customer value and delivers business growth.

Learn how you can embrace a more proactive approach to consumer data privacy.

This on-demand webinar explores how marketers and CMOs can elevate their organization’s approach to drive engagement and deliver financial results.

See why BlueConic was named a Leader in an IDC MarketScape analyzing customer data platforms for retailers and consumer packaged goods companies.

Forrester analyst Stephanie Liu joins BlueConic’s Cory Munchbach to debunk the 4 myths of consumer data privacy that are holding marketers back.

In this episode of the BDEX podcast, BlueConic CEO Cory Munchbach discusses the intricacies of identity resolution, the impact of third-party data deprecation, and the importance of first-party data.

What is a data clean room and why is it the future of CPG? The definitive guide to the latest tool in your data deprecation toolkit.

Find out why BlueConic was named a CDP leader in serving the needs of retail and CPG companies worldwide.

What is a data clean room and what should you look for when buying a clean room solution? Answers to those questions and more.

Learn more about BlueConic’s data clean rooms solution.

Consumer goods companies have the opportunity to transform their relationships with customers by embracing DTC — and investing in a CDP.

In this on-demand webinar, you'll hear about 10 real-world examples of how companies across industries use a CDP to enable their digital transformation and accelerate growth.

Download our eBook to discover real-world examples of how BlueConic customers unlock revenue, enhance efficiency, and accelerate growth with our CDP.

Learn why data clean rooms are providing a viable alternative for closed-loop advertising and marketing measurement.

Join executives from customer data platform BlueConic for a look at data clean room solutions and how they could be critical to your post-cookie attribution and measurement challenges.

BlueConic named a finalist in Digiday and ExchangeWire awards alongside HEINEKEN USA.

Download our guide to learn how CPG companies can navigate third-party data deprecation and facilitate second-party data sharing with our data clean room.

Download our eBook to discover the four essential tools you need for success in the privacy-first era.