Featured resources

How One Retailer Levels the Playing Field with Amazon

Discover how an apparel-and-accessories retailer leverages an omnichannel customer view in our CDP to create more value for its business.

The ROI of a CDP: 6 Ways Enterprises Reduce Marketing Costs & Unlock Revenue

Discover the ROI enterprise brands realize with a customer data platform (CDP) as the primary marketing technology in their martech stacks.

Lifecycle Marketing: Why Customer Data Is Critical to Orchestrating Individualized Experiences

In this webinar, learn how to improve your cross-channel customer lifecycle marketing programs by delivering better 1:1 experiences across channels.

The New Customer Engagement Model: How to Transform Customer Relationships & Drive Growth in the Privacy-First Era

Download our eBook to learn about the new customer engagement model all brands must implement today to thrive in the consumer privacy era.

Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks

Learn why enterprise brands should ditch their marketing cloud suites in favor of best-of-breed martech stacks built around pure-play CDPs in our eBook.

Why Brands Will Abandon Marketing Cloud Suites in 2021

Learn why brands will continue to abandon their marketing cloud suites and turn to the customer data platform (CDP) in our on-demand webinar.

AI for Marketing: Why It’s Overpromised & Underdelivered, Until Now

Watch our webinar to discover how leading brands leverage artificial intelligence (AI) for marketing today — and how you can too with the right martech.

How Franklin Sports Built a Hyper-Personalization Strategy

Aaron Seitz from Franklin Sports explains how he developed a hyper-personalization strategy for his ecommerce brand using BlueConic's CDP.

How America’s Test Kitchen Boosts Customer Engagement

Watch Sarah Desmarais of America’s Test Kitchen discuss how her team uses customer engagement insights and BlueConic to better understand audiences and content preferences.

Evolving from Personalization to Individualized Marketing

Watch a MarTech East session with marketing leaders from Franklin Sports, America’s Test Kitchen, and BlueConic discussing audience segmentation, CDP use cases, and customer engagement.

Death of Third-Party Cookies: What It Means for Marketing

Learn how to win in the era of privacy by ditching third-party cookies, building relationships with your customers, and leveraging first-party data.

Data Privacy: Compliance and Consent Management Tips

Watch our webinar to learn all about major data privacy laws and how you can build a consent management strategy to comply with the consumer regulations.

Unlocking Insights with Declared Data

Discover the power of declared data for marketers. Learn what it is, why it matters, and how to collect it using Experiences by Jebbit.

Building a Business Case for a Customer Data Platform

Download our customer data platform business case eBook to learn how you can make the case for a CDP to your leadership team.

FOLIO: Why Data is the Future of Your Publishing Business

In this Special Report, Folio sought to identify the state of data in publishing and magazine media, and how it's transforming the industry.

Behind the Digital Transformation of Bob’s Discount Furniture

Hear how Bob's Discount Furniture approached its digital transformation and enhances its lifecycle marketing with BlueConic's CDP.

Interview with The Boston Globe’s Peter Doucette

Boston Globe Media grows its active subscriber base by delivering a personalized content and marketing experience across its distinct media properties.

The 5 Best CDPs of 2026

Explore the top customer data platforms of 2026 and learn how to choose the right CDP for segmentation, AI, and activation.

Identity Stitching Explained: What Is it and How Does it Work?

Learn what identity stitching is, how it connects customer identifiers, and how BlueConic helps brands activate unified profiles.

What is Progressive Profiling and Why Is it Important?

Learn how progressive profiling helps brands collect customer data gradually, reduce form friction, and improve personalization.

What Is Lead Generation and How Is it Used?

Learn what lead generation is, how it works, key strategies, common challenges, and how to improve lead quality and pipeline growth.

What is a Personalization Engine and How Does it Work?

Learn what a personalization engine is, how it uses customer data, and how real-time personalization improves engagement, retention, and marketing results.

What Is Customer Data Management and Why Is It Important for Marketers?

Learn what customer data management (CDM) is, why it matters for marketers, and how to unify profiles, improve personalization, and stay compliant.

The Complete Guide to Data Collection for Marketers

Learn how data collection works, why it matters for marketing, and which methods, tools, and best practices help teams gather accurate, actionable insights.

Marketing Tech Stacks Explained: What They Are and How to Build One

Learn what a marketing tech stack is, why it matters, and how to build one that supports data, campaigns, and long-term marketing goals.

Marketing Optimization: How to Improve Performance Across Channels

Learn what marketing optimization is, why it matters, which metrics to track, and how to improve performance across channels using data, testing, and continuous refinement.

How Omnichannel Analytics Connects the Customer Journey

Learn what omnichannel analytics is, why it matters, and how connected insights across channels improve customer understanding, engagement, and decision-making.

How CDP Software Works

Learn how CDP software collects, unifies, and activates customer data to support personalization, segmentation, and real-time engagement across channels.