Featured resources

The Drop-Off Behind Every Great Marketing Idea

WTH is an Invisible Experience?

Learn more about the rise of invisible experiences and what they mean for businesses and consumers alike.

Use Case-Based CDP Architectural Design, Explained

Learn how use cases shape CDP architecture, how to choose the minimum viable data to import, and why pure-play customer data platforms support faster, more efficient activation.

Unlocking Success in CDP Selection: 2024 RFP Trends

CDP RFP trends for 2024: top questions, data model considerations, and whether GenAI and composable CDPs are hype or here to stay.

Unlocking Subscription Success with The Advocate

In this webinar, Kyle Whitfield of The Advocate, dives into how leveraging a CDP can transform your subscription strategy by enhancing subscriber acquisition, boosting retention rates, and more.

Unlocking Revenue Potential: How Radio and Broadcast Companies Can Tune into Their Audience with First-Party Data and a CDP

Discover how radio and broadcast companies can leverage a CDP to unlock significant growth opportunities, evolve their data strategies, and pave the way for future innovations.

Unlocking Potential: The Power of Integrated Pure-Play CDPs

Find out why more and more companies are investing in integrated, pure-play CDPs.

Unlocking Insights with Declared Data

Discover the power of declared data for marketers. Learn what it is, why it matters, and how to collect it using Experiences by Jebbit.

Unlocking Growth: How CDPs Address Five Key Business Challenges

In this episode of the Millennium Live, BlueConic CEO Cory Munchbach discusses how CDPs tackle pressing business challenges and how BlueConic empowers organizations to maximize ROI, and more.

Unlock the Power of Smarter Customer Engagement for CPG with the BlueConic CDP

Watch this on-demand video from the Marketing Virtual Summit to learn about the key challenges CPG companies are facing in the digital era and why they are investing in a CDP.

Unlock the Power of Gamification to Boost Loyalty

Learn how to harness the power of gamification in your marketing strategy to boost customer loyalty, engagement, and retention.

Understanding Your Customers: Proven Strategies for Success

Discover five strategies that you can use to achieve real customer understanding and drive tangible outcomes for your business.

Turning AI Potential into Powerful Performance: A Marketer’s Roadmap for 2026

A brief look at how AI is becoming easier to use in marketing as data improves and tools like BlueConic become more collaborative.

Turn Your Mature Data Organization into a Revenue Machine

Watch this session from the INMA World Congress 2022 to learn how you can turn your first-party data asset into a revenue-generating product.

Travel Brands Are Losing Customers — Here’s How First-Party Data Can Fix That

Learn how first-party data can help travel and hospitality brands build direct, lasting customer relationships, boost loyalty, and drive revenue.

Transforming Sales: A Journey of Growth and Success

In this episode of the Org3D podcast, BlueConic CEO discusses her journey from data and analytics to go-to-market strategy and emphasizes the importance of true customer centricity.

Transforming Reader Engagement: 3 Lessons from The Christian Science Monitor

Learn how The Christian Science Monitor's content personalization strategies, emphasizing gradual implementation, audience segmentation, and continuous analysis enhanced reader engagement and revenue.

Transforming First-Time Buyers into Brand Devotees: How Relevant Experiences Foster Customer Engagement at Lovesac

See how Lovesac uses unified first-party data to bridge online and in-store experiences—and drive smarter, more engaging marketing.

Top Five Takeaways from the Women in Technology Leadership Forum

Discover five top takeaways from BlueConic’s first-ever Women in Technology Leadership Forum.

Top Five Takeaways from BlueConic Connect: Retail Revelations

Key NRF 2024 takeaways on personalization, data strategy, and customer loyalty—plus how marketers can close the relevance gap and drive real engagement.

Top 5 Takeaways from the Experiences by Jebbit Winter 2024 Product Release Webinar

Discover the top 5 takeaways from Jebbit’s Winter 2024 release—new engagement tools, gamification, and a faster, more intuitive builder.

Top 5 RFP Trends in CDP Evaluation

Learn the top 5 RFP trends in CDP vendor evaluation and get tips on how to choose the right vendor.

Top 5 CDP Use Cases to Drive Growth and Revenue in 2024

Discover the top 5 real-world examples of how leading organizations are leveraging CDPs to drive growth and revenue in 2024.

Reports & Guides

Top 12 CDP Use Cases

Download our eBook to discover real-world examples of how BlueConic customers unlock revenue, enhance efficiency, and accelerate growth with our CDP.

Top 10 CDP Use Cases for 2022

In this on-demand webinar, you'll hear about 10 real-world examples of how companies across industries use a CDP to enable their digital transformation and accelerate growth.

Reports & Guides

Toolkit: Selecting the Right Customer Data Platform

This toolkit provides a framework for goals, uses cases, and questions to design an RFP that will help you find the right customer data platform (CDP).

Too Many Choices? How Smart Brands Turn Fewer Options into More Sales

Guided, interactive experiences reduce friction, help customers de-select irrelevant options, and provide valuable, consented data for personalized marketing and growth.

Three Critical Components of Any CDP Change Management Strategy

BlueConic’s advice on how to center time-tested drivers of success when building out a CDP change management program.

The tsunami of crap has arrived

In this episode of The Rebooting Show, BlueConic Director of Sales Patrick Crane joins Brian Morrissey to discuss the state of subscriptions for publishers and the maturation of the market.