Forrester’s recent Now Tech Report contains an overview of 34 Customer Data Platform (CDPs) providers including BlueConic. B2C marketers should read the report to understand the value they can derive from a CDP provider and to select one based on size and functionality.
Download the report to see how CDPs can be used to:
Improve data access and campaign orchestration
Assemble customer profiles
Orchestrate customer interactions
Accelerate data delivery to analytics and engagement tools