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Webinars & Videos
Confessions of a CDP Champion
In this fireside chat, you’ll hear how Toby Beal, a scrappy Marketing Technologist, transformed a $1B+ organization with BlueConic.
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Webinars & Videos
Overcoming the Paradox of Personalization to Meet Consumer Expectations
This webinar explores data about the State of Consumer Personalization and outlines the strategy and technology needed to successfully design and execute personalized experiences.
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Podcasts
Walking the Tightrope: How to Balance Personalization and Privacy in 2023
Tune in to hear three privacy and compliance experts dive into the ins and outs of today’s privacy landscape.
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Webinars & Videos
Revealed: Top 5 RFP Trends in CDP Evaluation
BlueConic experts have combed through scores of RFPs to unpack what’s top of mind for your peers who’ve gone through the CDP evaluation process. In this webinar, they reveal 5 major trends they found.
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Reports & Guides
Toolkit: Selecting the Right Customer Data Platform
This toolkit provides a framework for goals, uses cases, and questions to design an RFP that will help you find the right customer data platform (CDP).
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Blog
2022: The Year of the Blue
It’s hard to believe we are about to close the door on 2022. What a year it’s been!
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Blog
Our Favorite Things: 2022 Holiday Gift Guide
Spread cheer to those you hold near and dear. Check out our 2022 Holiday Gift Guide!
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Podcasts
Deliver Customer Centric Experiences Across Channels
Watch this on-demand discussion with Nicky Peterse, Principal Customer Success Manager, BlueConic about Delivering Customer Centric Experiences Across Channels.
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Blog
Three Critical Components of Any CDP Change Management Strategy
BlueConic’s advice on how to center time-tested drivers of success when building out a CDP change management program.
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Reports & Guides
Debunking the Four Myths of Consumer Data Privacy
Learn how you can embrace a more proactive approach to consumer data privacy.
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Webinars & Videos
CMO-Level Insights to Elevate Your Personalization Strategy
This on-demand webinar explores how marketers and CMOs can elevate their organization’s approach to drive engagement and deliver financial results.
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Webinars & Videos
Debunking the 4 Myths of Consumer Data Privacy
Forrester analyst Stephanie Liu joins BlueConic’s Cory Munchbach to debunk the 4 myths of consumer data privacy that are holding marketers back.
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Podcasts
Deconstructing Data
In this episode of the BDEX podcast, BlueConic CEO Cory Munchbach discusses the intricacies of identity resolution, the impact of third-party data deprecation, and the importance of first-party data.
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Webinars & Videos
Top 10 CDP Use Cases for 2022
In this on-demand webinar, you'll hear about 10 real-world examples of how companies across industries use a CDP to enable their digital transformation and accelerate growth.
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Reports & Guides
Top 12 CDP Use Cases
Download our eBook to discover real-world examples of how BlueConic customers unlock revenue, enhance efficiency, and accelerate growth with our CDP.
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Reports & Guides
The Third-Party Data Deprecation Playbook
Download our eBook to discover the four essential tools you need for success in the privacy-first era.
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Podcasts
Beyond the Cookie: Personalization for 2022
Watch this video to learn how you can get beyond the cookie in 2021 and straight to the core of identity in today’s digital world.
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Webinars & Videos
The Third-Party Data Deprecation Playbook
This playbook outlines the 4 tools you need in your third-party data deprecation playbook to lead your organization successfully into a cookiless future.
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Webinars & Videos
Ad Targeting in the Extended Identity Crisis
Fill out the form to watch the webinar and learn how to confront both new and longstanding challenges in ad targeting.
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Webinars & Videos
Identity Resolution in 2022: Be Ready When Third-Party Cookies Disappear
In this webinar, we walk through strategies companies have used to create mutually beneficial experiences for them and their customers
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Webinars & Videos
Improving Marketing’s Operational Efficiency with a Customer Data Platform
This webinar examines the benefits of deploying a pure-play CDP in order to manage and activate consented customer data globally, safely, and at scale.
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Podcasts
Why Data & Analytics Leaders Are Embracing CDPs
Learn why data and analytics leaders from retailer and consumer goods brands are turning to customer data platforms (CDP).
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Reports & Guides
Assessing Technology’s Impact on Marketing & CX Operations
Discover how the right tech can fundamentally transform how marketing, CX, and other growth teams understand and interact with customers.
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Blog
The MarTech Stack Evaluation Guide
Use our martech stack evaluation guide to audit your brand's marketing technology stack and identify areas for improvement.
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Podcasts
Identity Crisis: Media, Technology, and Data in the Next Decade
Discover how media leaders are focusing on social media, digital advertising, and data management to secure their place in the information ecosystem in the next decade.
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Webinars & Videos
Identity Crisis: Engaging Customers in a Post-Cookie World
To improve identity management and customer engagement, brands must move beyond third-party cookies and fully embrace first-party data.
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Webinars & Videos
Why Operational Efficiency Is Your New Marketing Metric: Measuring MarTech Effectiveness
Watch this webinar on-demand to discover why today’s enterprise marketing professionals are focusing on operational efficiencies to drive results.
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Reports & Guides
Improving Operational Efficiency with a CDP
Download our eBrief to learn why martech investment decisions should be grounded in the operational efficiencies they create for marketing.
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Podcasts
Overcoming Barriers to Cross-Channel Customer Experiences
Discover how you can deliver bespoke customer experiences to your audience across channels and boost your core marketing metrics and ROI.
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Webinars & Videos
The ROI of a CDP: 6 Ways Enterprises Reduce Marketing Costs & Unlock Revenue
Discover the ROI enterprise brands realize with a customer data platform (CDP) as the primary marketing technology in their martech stacks.
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Webinars & Videos
Lifecycle Marketing: Why Customer Data Is Critical to Orchestrating Individualized Experiences
In this webinar, learn how to improve your cross-channel customer lifecycle marketing programs by delivering better 1:1 experiences across channels.
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Reports & Guides
The New Customer Engagement Model: How to Transform Customer Relationships & Drive Growth in the Privacy-First Era
Download our eBook to learn about the new customer engagement model all brands must implement today to thrive in the consumer privacy era.
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Reports & Guides
Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks
Learn why enterprise brands should ditch their marketing cloud suites in favor of best-of-breed martech stacks built around pure-play CDPs in our eBook.
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Webinars & Videos
AI for Marketing: Why It’s Overpromised & Underdelivered, Until Now
Watch our webinar to discover how leading brands leverage artificial intelligence (AI) for marketing today — and how you can too with the right martech.
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Webinars & Videos
Death of Third-Party Cookies: What It Means for Marketing
Learn how to win in the era of privacy by ditching third-party cookies, building relationships with your customers, and leveraging first-party data.
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Webinars & Videos
Data Privacy: Compliance and Consent Management Tips
Watch our webinar to learn all about major data privacy laws and how you can build a consent management strategy to comply with the consumer regulations.
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Reports & Guides
Building a Business Case for a Customer Data Platform
Download our customer data platform business case eBook to learn how you can make the case for a CDP to your leadership team.
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