News & Trends

Blog
BlueConic Acquires Jebbit, Redefining the CDP Space

BlueConic has acquired Jebbit, a powerful data-capture and experience-creation software for marketers. Together, we're establishing the industry’s first-ever Operating System for Customer Data.

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Podcasts & Videos
Recruiting Top Marketing Talent in a Remote World: Strategies from BlueConic's CMO
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Blog
CX Market Trends: CDPs, AI, GenAI

Emerging CX trends, including CDPs, AI, and GenAI, are shaping customer experiences. Discover how they can improve CX, drive revenue growth, and enhance brand loyalty.

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Podcasts & Videos
The Remote CMO: Recruiting Top Marketing Talent in a Remote World: Strategies from BlueConic's CMO
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Podcasts & Videos
Sales Talk for CEOs: Leading with Empathy: How Cory Munchbach's Journey from Analyst to CEO Shapes her Leadership Today
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Podcasts & Videos
Unlocking Growth: How CDPs Address Five Key Business Challenges

In this episode of the Millennium Live, BlueConic CEO Cory Munchbach discusses how CDPs tackle pressing business challenges and how BlueConic empowers organizations to maximize ROI, and more.

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Podcasts & Videos
How to Meet Customers Where They Are in Their Buying Journey

In this Episode of The Revenue Driven CMO, BlueConic CMO Patrick Reynolds discusses how to help buyers in their research, what CDPs enable marketers to do with data, and more.

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Podcasts & Videos
Transforming Sales: A Journey of Growth and Success

In this episode of the Org3D podcast, BlueConic CEO discusses her journey from data and analytics to go-to-market strategy and emphasizes the importance of true customer centricity.

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Podcasts & Videos
Being the challenger: Agility and risk-taking

In this episode of Brand Enabled: The Human Stories Behind Branding, BlueConic CMO Patrick Reynolds discusses how he puts his concepts into practice and how that has translated into business success.

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Reports
2024 Gartner® Magic Quadrant™ for Customer Data Platforms

Discover why BlueConic was named the sole Challenger in inaugural Gartner® Magic Quadrant™ for Customer Data Platforms.

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Podcasts & Videos
The Journey from 17th Employee to CEO

In this episode of Operations with Sean Lane, BlueConic CEO Cory Munchbach discusses the relationship between CEO and COO, the importance of asking questions, and traits that can hold CEOs back.

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Podcasts & Videos
The Future of Marketing Analytics

In this episode of DataFramed, BlueConic CEO Cory Munchbach discusses successful marketing strategies, the impact of privacy laws on data collection, the future of marketing analytics, and more.

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On-Demand Webinars
Unlocking Success in CDP Selection: 2024 RFP Trends

Discover the top RFP trends in CDP evaluation to shape your 2024 strategy.

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Podcasts & Videos
Cory Munchbach on the life of a Martech CEO

In this episode of Making Sense of Martech, BlueConic CEO Cory Munchbach discusses her journey to becoming CEO, what it looks like to lead a private equity-backed company, and more.

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Reports
The Total Economic Impact™ of BlueConic

Download the study to learn about the benefits and ROI companies gain after implementing BlueConic.

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Blog
2024 Outlook: Key Trends in Retail & Consumer Goods

Discover key trends are expected to redefine the retail and consumer goods landscape in 2024, offering both challenges and opportunities for businesses.

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Blog
Top Five Takeaways from the Women in Technology Leadership Forum

Discover five top takeaways from BlueConic’s first-ever Women in Technology Leadership Forum.

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Podcasts & Videos
The VentureFizz Podcast: Cory Munchbach - CEO of BlueConic

In this episode of the VentureFizz Podcast, BlueConic CEO Cory Munchbach talks all things BlueConic, lessons learned since becoming CEO, and more.

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Blog
Recession-Ready Retail: A First-Party Data Powered Approach

Discover how retail and consumer goods companies can leverage first-party data to thrive during a recession by retaining customer loyalty, optimizing costs, and delivering personalized experiences.

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Blog
Adapting to AI-Driven Search: Survival Strategies for Publishers

Learn about a pressing AI threat that is emerging for publishers and what they can do to adapt.

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Podcasts & Videos
BlueConic - A CDP Built for Marketing Activations

In this episode of Marketecture podcast, BlueConic CEO Cory Munchbach discusses the history of BlueConic and how and why CDPs emerged, before diving deeper into the inner workings of our platform.

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Podcasts & Videos
How Remote Work Works in Today's Environment

In this episode of HR Data Labs podcast, BlueConic Chief People Officer Katherine Boardman discusses remote work and how companies can craft it for their employees' benefit.

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Blog
BlueConic Celebrates Pride!

At BlueConic, we’re committed to building an inclusive environment for all—both during pride month and throughout the year.

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Blog
Celebrating European Mental Health Week: A Q&A with BlueConic’s Steffie Middendorp
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Blog
BlueConic Named 2023 SIIA CODiE Award Finalist for Best Customer Data Platform
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Blog
Why We Recognize Mental Health Awareness Month: A Q&A with BlueConic’s People Team
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Blog
MarTech Day: What Trends Will Define 2023?

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

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Blog
Introducing BlueConic Premium Support Packages

Learn more about our Premium Support Packages and how they can help you achieve your business goals faster.

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Podcasts & Videos
Do Customer-Centric RevOps Leaders Make Better CROs?

In this episode of the CRO Spotlight Podcast, BlueConic CRO Jackie Rousseau-Anderson speaks to Warren Zenna, CEO of the CRO Collective, about how data analytics leaders make great CROs.

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Blog
Attributing ROI to BlueConic: B2B Media

Discover the most common types of operational challenges that led B2B media companies to invest in BlueConic, as well as the benefits they gained after implementation.

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Blog
Digiday Publishing Summit 2023: Three Key Takeaways

Here are three key takeaways we heard from the speakers and our conversations on the floor.

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Blog
Attributing ROI to BlueConic: Telco

Discover the most common types of operational challenges that led telcos to invest in BlueConic, as well as the benefits they gained after implementation.

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Blog
Attributing ROI to BlueConic: B2C Retailers

Discover the most common types of operational challenges that led B2C retailers to invest in BlueConic, as well as the benefits they gained after implementation.

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Blog
International Women’s Day 2023: Meet 8 Inspirational Women at BlueConic
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Blog
International Women’s Day: Profiles in Leadership

In celebration of International Women’s Day, BlueConic is featuring five inspiring women leaders within our organization and across our customer base.

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Blog
5 MarTech Trends You Must Know in 2023

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

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Blog
Change is the Only Constant in Life

Find out how your business can survive and thrive during an economic downturn.

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Blog
A Message From Our New CEO: Cory Munchbach

A Message From Our New CEO: Cory Munchbach

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Blog
2022: The Year of the Blue

It’s hard to believe we are about to close the door on 2022. What a year it’s been!

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Blog
Our Favorite Things: 2022 Holiday Gift Guide

Spread cheer to those you hold near and dear. Check out our 2022 Holiday Gift Guide!

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Blog
Marketing Cloud CDP: Oxymoron, Vaporware, or Other?

Marketing cloud's pivot into building a CDP reinforces the fact that a combination of features in existing marketing technology tools does not equal a CDP.

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Blog
BlueConic named a finalist in Digiday and INMA Awards alongside Endeavor Business Media
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Blog
BlueConic Named a Leader in IDC MarketScape for Retail & CPG Customer Data Platform Software Providers
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Blog
10 Articles to Add to Your Holiday Reading List

Stay on top of the major trends that will shape marketing, advertising, and supporting technologies in 2022.

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Blog
BlueConic named a finalist in Digiday and ExchangeWire awards alongside HEINEKEN USA
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Podcasts & Videos
Planning for the Deprecation of Third-Party Data

Learn how to future-proof your data strategy and discover the challenges marketers must consider when navigating privacy regulations and third-party cookie deprecation.

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Blog
Autovia launches first-party data strategy to connect audiences with car makers, dealers and other automotive service providers
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Blog
The MarTech Stack Evaluation Guide

Use our martech stack evaluation guide to audit your brand's marketing technology stack and identify areas for improvement.

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