News & Trends

Reports & Guides
2024 Gartner® Magic Quadrant™ for Customer Data Platforms

Discover why BlueConic was named the sole Challenger in inaugural Gartner® Magic Quadrant™ for Customer Data Platforms.

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On-Demand Webinars
Unlocking Success in CDP Selection: 2024 RFP Trends

Discover the top RFP trends in CDP evaluation to shape your 2024 strategy.

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Reports & Guides
The Total Economic Impact™ of BlueConic

Download the study to learn about the benefits and ROI companies gain after implementing BlueConic.

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Blog
2024 Outlook: Key Trends in Retail & Consumer Goods

Discover key trends are expected to redefine the retail and consumer goods landscape in 2024, offering both challenges and opportunities for businesses.

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Blog
Top Five Takeaways from the Women in Technology Leadership Forum

Discover five top takeaways from BlueConic’s first-ever Women in Technology Leadership Forum.

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Blog
Recession-Ready Retail: A First-Party Data Powered Approach

Discover how retail and consumer goods companies can leverage first-party data to thrive during a recession by retaining customer loyalty, optimizing costs, and delivering personalized experiences.

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Blog
Adapting to AI-Driven Search: Survival Strategies for Publishers

Learn about a pressing AI threat that is emerging for publishers and what they can do to adapt.

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Blog
BlueConic Celebrates Pride!

At BlueConic, we’re committed to building an inclusive environment for all—both during pride month and throughout the year.

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Blog
Celebrating European Mental Health Week: A Q&A with BlueConic’s Steffie Middendorp
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Blog
BlueConic Named 2023 SIIA CODiE Award Finalist for Best Customer Data Platform
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Blog
Why We Recognize Mental Health Awareness Month: A Q&A with BlueConic’s People Team
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Blog
MarTech Day: What Trends Will Define 2023?

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

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Blog
Introducing BlueConic Premium Support Packages

Learn more about our Premium Support Packages and how they can help you achieve your business goals faster.

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Blog
Attributing ROI to BlueConic: B2B Media

Discover the most common types of operational challenges that led B2B media companies to invest in BlueConic, as well as the benefits they gained after implementation.

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Blog
Digiday Publishing Summit 2023: Three Key Takeaways

Here are three key takeaways we heard from the speakers and our conversations on the floor.

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Blog
Attributing ROI to BlueConic: Telco

Discover the most common types of operational challenges that led telcos to invest in BlueConic, as well as the benefits they gained after implementation.

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Blog
Attributing ROI to BlueConic: B2C Retailers

Discover the most common types of operational challenges that led B2C retailers to invest in BlueConic, as well as the benefits they gained after implementation.

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Blog
International Women’s Day 2023: Meet 8 Inspirational Women at BlueConic
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Blog
International Women’s Day: Profiles in Leadership

In celebration of International Women’s Day, BlueConic is featuring five inspiring women leaders within our organization and across our customer base.

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Blog
5 MarTech Trends You Must Know in 2023

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

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Blog
Change is the Only Constant in Life

Find out how your business can survive and thrive during an economic downturn.

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Blog
A Message From Our New CEO: Cory Munchbach

A Message From Our New CEO: Cory Munchbach

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Blog
2022: The Year of the Blue

It’s hard to believe we are about to close the door on 2022. What a year it’s been!

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Blog
Our Favorite Things: 2022 Holiday Gift Guide

Spread cheer to those you hold near and dear. Check out our 2022 Holiday Gift Guide!

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Blog
Marketing Cloud CDP: Oxymoron, Vaporware, or Other?

Marketing cloud's pivot into building a CDP reinforces the fact that a combination of features in existing marketing technology tools does not equal a CDP.

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Blog
BlueConic named a finalist in Digiday and INMA Awards alongside Endeavor Business Media
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Blog
BlueConic Named a Leader in IDC MarketScape for Retail & CPG Customer Data Platform Software Providers
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Blog
10 Articles to Add to Your Holiday Reading List

Stay on top of the major trends that will shape marketing, advertising, and supporting technologies in 2022.

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Blog
BlueConic named a finalist in Digiday and ExchangeWire awards alongside HEINEKEN USA
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Videos
Planning for the Deprecation of Third-Party Data

Learn how to future-proof your data strategy and discover the challenges marketers must consider when navigating privacy regulations and third-party cookie deprecation.

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Blog
Autovia launches first-party data strategy to connect audiences with car makers, dealers and other automotive service providers
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Blog
The MarTech Stack Evaluation Guide

Use our martech stack evaluation guide to audit your brand's marketing technology stack and identify areas for improvement.

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