In this comprehensive guide, we’ll take a closer look at integrated pure-play CDPs, exploring their defining features, advantages, and real-world applications.
Learn the six questions to ask when crafting your data strategy.
Discover eight strategies for managing a successful CDP evaluation process.
Discover why BlueConic was named the sole Challenger in inaugural Gartner® Magic Quadrant™ for Customer Data Platforms.
Discover the key capabilities that should be on your CDP vendor comparison checklist.
Watch now to unlock the secrets to effective personalization and customer engagement by harnessing unique data insights.
Discover key trends are expected to redefine the retail and consumer goods landscape in 2024, offering both challenges and opportunities for businesses.
Learn how harnessing the power of first-party data through a CDP can optimize performance, streamline logistics, and enhance customer satisfaction.
Discover how retail and consumer goods companies can leverage first-party data to thrive during a recession by retaining customer loyalty, optimizing costs, and delivering personalized experiences.
Discover how an effective content metering strategy can significantly impact your subscription growth.
Explore common missteps in CDP implementation, including the importance of clear use cases, data readiness, and avoiding over-complication to accelerate time-to-value.
Discover the right questions to ask when choosing a CDP vendor so you can make an informed choice for your business.
Ask these critical questions to ensure you choose the right vendor for your business.
Learn how personalized content recommendations based on first-party data can help you boost customer engagement and revenue.
Find out how you can establish a CDP center of excellence for your business.
Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.
In this Q&A, Cabinets.com's Jeff Robertson discusses how BlueConic helped reduce reliance on IT and increase agility across the organization.
Find out how financial services companies can take advantage of a CDP to achieve their transformation goals.
In this Q&A, World Vision's Toby Beal talks about their decision to pursue a CDP, along with their approach to onboarding, configuring, and socializing BlueConic across their organization.
Watch this on-demand discussion with Nicky Peterse, Principal Customer Success Manager, BlueConic about Delivering Customer Centric Experiences Across Channels.
BlueConic’s advice on how to center time-tested drivers of success when building out a CDP change management program.
Forrester analyst Stephanie Liu joins BlueConic’s Cory Munchbach to debunk the 4 myths of consumer data privacy that are holding marketers back.
Download the Gartner Market Guide for recommendations to help you select the right CDP vendor.
See why data ethics, privacy, and trust are non-negotiable imperatives that will affect every company over the next decade.
Find out why telecommunications companies are turning to customer data platforms to accelerate their business transformation initiatives.
Join Sue Beckett, VP Digital Marketing and E-commerce at Lovesac, as she details the furniture retailer’s journey to creating a single customer view that serves a diverse set of stakeholders.
Fuel Salesforce Marketing Cloud with real time, individual-level event and profile data to deliver personalized and timely experiences.
There are many customer analytics tools. But only an analytics-focused CDP reduces the distance between insight generation and activation.
Learn how to future-proof your data strategy and discover the challenges marketers must consider when navigating privacy regulations and third-party cookie deprecation.
Download our guide to learn how CPG companies can navigate third-party data deprecation and facilitate second-party data sharing with our data clean room.
Fill out the form to watch the webinar and learn how to confront both new and longstanding challenges in ad targeting.
Download this guide to learn 3 ways telecommunications companies are turning first-party data into a strategic business asset by creating a single customer view for their business.
Database architecture matters when choosing a CDP. Discover three platform structures and how each impacts business efficiency and outcomes.
The difference between data anonymization and anonymous data is at the root of what truly distinguishes a CDP from a DMP.
Discover how the right tech can fundamentally transform how marketing, CX, and other growth teams understand and interact with customers.
Get a glimpse into HEINEKEN USA's consumer data journey and learn how the multi-brand company built a golden consumer record with our CDP.
What is first-party data? How can it help your business? We answer both questions and offer other customer data insights in our guide.
Creating an ideal customer profile in a single source of truth like a CDP is your path to more efficient and effective marketing.
Enterprise brands' investment in the customer data platform (CDP) continues to increase — as does their ROI from the technology.
A data lake can still be a valuable solution for enterprises. But the legacy customer database's capabilities pale in comparison to a CDP's.
Third-party data is no longer a reliable marketing resource for companies today. Instead, businesses must turn to first-party customer data.
Marketers often confuse and conflate identity, identifier, and identity graph. Learn the differences between the martech terms.
With our LiveRamp partnership, it's easier than ever for BlueConic users to understand how their ads impact customers' journeys.
Discover how media leaders are focusing on social media, digital advertising, and data management to secure their place in the information ecosystem in the next decade.
To improve identity management and customer engagement, brands must move beyond third-party cookies and fully embrace first-party data.
Learn why brands will continue to abandon their marketing cloud suites and turn to the customer data platform (CDP) in our on-demand webinar.