Learn how unlock the power of first-party data to diversify revenue, enhance customer relationships, and drive sustainable growth with these five actionable strategies.
Discover how to quickly create a personalized holiday gift guide or product finder with Jebbit’s easy-to-use templates and expert support, boosting conversions just in time for the holiday season.
BlueConic is ranked among the three highest vendors in 3 out of 4 Use Cases in the 2024 Gartner® Critical Capabilities for Customer Data Platforms.
Discover five innovative strategies for publishers to build direct relationships with readers and thrive in a post-cookie world by leveraging first-party data.
Discover how first-party data and AI are transforming marketing by enabling personalized, empathetic customer experiences and freeing up time for creative, strategic thinking. Listen now!
Learn how forward-thinking publishers are staying ahead of the curve with first-party, consent-based data and how you can future-proof your own data strategy.
Learn how publishers can navigate the uncertain future of third-party cookies by embracing first-party data to build stronger audience relationships and future-proof their strategies.
Discover five strategies that you can use to achieve real customer understanding and drive tangible outcomes for your business.
Discover how Andrea Mooney, VP of Audience Platforms at Nexstar Digital, leverages BlueConic to unify audience data, streamline marketing campaigns, and enhance engagement with minimal resources.
In this webinar, Kyle Whitfield of The Advocate, dives into how leveraging a CDP can transform your subscription strategy by enhancing subscriber acquisition, boosting retention rates, and more.
Discover how Ata Ata, Senior eCRM Manager at Simply Business hasbeen using BlueConic to enhance their data strategy, improve campaign performance, and capture more leads.
Ryan Nakashima, Director, Product Management, Subscriptions at Hearst Newspapers harnesses the power of BlueConic to drive transformative results in subscription management and personalization.
Jeremy Feldman, Director of Digital Audience at Anchorage Daily News, shares how BlueConic tenhance audience profiles, boost monetization efforts, and create a unified source of truth for data.
Manu Muddappa, Web Analytics Manager at Infosys, turns raw data into personalized experiences, driving conversions and transforming their MarTech stack into a unified powerhouse with BlueConic.
Rajeev Deepak Kannuru, Senior Web Developer at Infosys, shares how he’s using BlueConic’s AI Workbench to transform the way the company engages with customers.
Nikki Johnson, Digital Data Analyst at Colgate-Palmolive, shares how BlueConic has helped revolutionize their digital strategy, doubling conversion rates and accelerating time to market.
Watch this webinar to learn how harnessing first-party data can revolutionize your customer acquisition efforts, potentially slashing costs by up to 50%.
In this episode of The Content Marketing Virtual Summit, BlueConic CMO Patrick Reynolds shares invaluable knowledge on go-to-market strategies, data, and marketing leadership in the SaaS industry.
Explore the right—and wrong—ways to go about identity resolution and marketing data management, especially amid the loss of third-party cookies.
In this comprehensive guide, we’ll take a closer look at integrated pure-play CDPs, exploring their defining features, advantages, and real-world applications.
Learn the six questions to ask when crafting your data strategy.
Discover eight strategies for managing a successful CDP evaluation process.
Discover why BlueConic was named the sole Challenger in inaugural Gartner® Magic Quadrant™ for Customer Data Platforms.
Discover the key capabilities that should be on your CDP vendor comparison checklist.
Watch now to unlock the secrets to effective personalization and customer engagement by harnessing unique data insights.
In this episode of DataFramed, BlueConic CEO Cory Munchbach discusses successful marketing strategies, the impact of privacy laws on data collection, the future of marketing analytics, and more.
Discover key trends are expected to redefine the retail and consumer goods landscape in 2024, offering both challenges and opportunities for businesses.
In this episode of The Rebooting Show, BlueConic Director of Sales Patrick Crane joins Brian Morrissey to discuss the state of subscriptions for publishers and the maturation of the market.
Learn how harnessing the power of first-party data through a CDP can optimize performance, streamline logistics, and enhance customer satisfaction.
Discover how retail and consumer goods companies can leverage first-party data to thrive during a recession by retaining customer loyalty, optimizing costs, and delivering personalized experiences.
Discover how an effective content metering strategy can significantly impact your subscription growth.
Explore common missteps in CDP implementation, including the importance of clear use cases, data readiness, and avoiding over-complication to accelerate time-to-value.
Ask these critical questions to ensure you choose the right vendor for your business.
Discover the right questions to ask when choosing a CDP vendor so you can make an informed choice for your business.
Learn how personalized content recommendations based on first-party data can help you boost customer engagement and revenue.
Find out how you can establish a CDP center of excellence for your business.
Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.
In this Q&A, Cabinets.com's Jeff Robertson discusses how BlueConic helped reduce reliance on IT and increase agility across the organization.
Find out how financial services companies can take advantage of a CDP to achieve their transformation goals.
In this Q&A, World Vision's Toby Beal talks about their decision to pursue a CDP, along with their approach to onboarding, configuring, and socializing BlueConic across their organization.
Watch this on-demand discussion with Nicky Peterse, Principal Customer Success Manager, BlueConic about Delivering Customer Centric Experiences Across Channels.
BlueConic’s advice on how to center time-tested drivers of success when building out a CDP change management program.
Forrester analyst Stephanie Liu joins BlueConic’s Cory Munchbach to debunk the 4 myths of consumer data privacy that are holding marketers back.
Download the Gartner Market Guide for recommendations to help you select the right CDP vendor.
See why data ethics, privacy, and trust are non-negotiable imperatives that will affect every company over the next decade.
Find out why telecommunications companies are turning to customer data platforms to accelerate their business transformation initiatives.
Join Sue Beckett, VP Digital Marketing and E-commerce at Lovesac, as she details the furniture retailer’s journey to creating a single customer view that serves a diverse set of stakeholders.
Fuel Salesforce Marketing Cloud with real time, individual-level event and profile data to deliver personalized and timely experiences.
There are many customer analytics tools. But only an analytics-focused CDP reduces the distance between insight generation and activation.
Learn how to future-proof your data strategy and discover the challenges marketers must consider when navigating privacy regulations and third-party cookie deprecation.
Download our guide to learn how CPG companies can navigate third-party data deprecation and facilitate second-party data sharing with our data clean room.
Fill out the form to watch the webinar and learn how to confront both new and longstanding challenges in ad targeting.
Download this guide to learn 3 ways telecommunications companies are turning first-party data into a strategic business asset by creating a single customer view for their business.
The difference between data anonymization and anonymous data is at the root of what truly distinguishes a CDP from a DMP.
Database architecture matters when choosing a CDP. Discover three platform structures and how each impacts business efficiency and outcomes.
Discover how the right tech can fundamentally transform how marketing, CX, and other growth teams understand and interact with customers.
Get a glimpse into HEINEKEN USA's consumer data journey and learn how the multi-brand company built a golden consumer record with our CDP.
Creating an ideal customer profile in a single source of truth like a CDP is your path to more efficient and effective marketing.
What is first-party data? How can it help your business? We answer both questions and offer other customer data insights in our guide.
A data lake can still be a valuable solution for enterprises. But the legacy customer database's capabilities pale in comparison to a CDP's.
Enterprise brands' investment in the customer data platform (CDP) continues to increase — as does their ROI from the technology.
Third-party data is no longer a reliable marketing resource for companies today. Instead, businesses must turn to first-party customer data.
Marketers often confuse and conflate identity, identifier, and identity graph. Learn the differences between the martech terms.
With our LiveRamp partnership, it's easier than ever for BlueConic users to understand how their ads impact customers' journeys.
Discover how media leaders are focusing on social media, digital advertising, and data management to secure their place in the information ecosystem in the next decade.
To improve identity management and customer engagement, brands must move beyond third-party cookies and fully embrace first-party data.
Learn why brands will continue to abandon their marketing cloud suites and turn to the customer data platform (CDP) in our on-demand webinar.