Customer Experience

Blog
CX Market Trends: CDPs, AI, GenAI

Emerging CX trends, including CDPs, AI, and GenAI, are shaping customer experiences. Discover how they can improve CX, drive revenue growth, and enhance brand loyalty.

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On-Demand Webinars
Breaking Down The Tactics Anchorage Daily News Used to Grow Their Subscriber Revenue
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Videos
It’s Time to Treat Target Audiences How You Want to Be Treated

Explore the right—and wrong—ways to go about identity resolution and marketing data management, especially amid the loss of third-party cookies.

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On-Demand Webinars
Behind the Curtain: Demystifying AI & Machine Learning to Jumpstart Efficient Growth
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Blog
How to Build a Data Strategy: Six Key Questions

Learn the six questions to ask when crafting your data strategy.

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Blog
WTH is an Invisible Experience?

Learn more about the rise of invisible experiences and what they mean for businesses and consumers alike.

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Blog
Improve Consumer Perceptions of Privacy

In this article, we’ll break down the privacy paradox and the steps that companies can take to improve consumer perceptions of privacy.

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On-Demand Webinars
Mastering Privacy in the Era of Invisible Experiences and Seamless CX
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Guides
8 Strategies for Crafting a Winning Customer Data Platform RFP

Discover the key capabilities that should be on your CDP vendor comparison checklist.

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On-Demand Webinars
Ditch Data Dogma

Watch now to unlock the secrets to effective personalization and customer engagement by harnessing unique data insights.

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Blog
Super-charge eCommerce Use Cases with Shopify + CDP

Discover how the combination of BlueConic with Shopify can not only convert casual browsers into committed buyers, but also elevate customer satisfaction with hyper-personalized, timely interactions.

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Guides
A Publisher’s Guide to Mitigating Churn and Increasing Subscriber Retention
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On-Demand Webinars
The Year Ahead in Publisher Subscriptions

Watch this webinar as The Rebooting's Brian Morrissey is joined by publishing leaders to discuss their outlook for the subscription market in 2024.

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Blog
Top Five Takeaways from BlueConic Connect: Retail Revelations

Check out the top 5 takeaways from BlueConic Connect: Retail Revelations.

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Blog
Enhancing Customer Retention in Retail & Consumer Goods

Discover how how retail and consumer goods companies can use first-party data to meet and exceed their customer retention and loyalty goals in today’s dynamic environment.

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Blog
From Cookies to Consent: How to Effectively Use First-Party Data for Marketing and Advertising
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Guides
The Customer Retention Handbook for Retail & Consumer Goods Companies
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On-Demand Webinars
Last Call for Cookies: Navigating the Future of Marketing & Advertising
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Blog
2024 Outlook: Key Trends in Retail & Consumer Goods

Discover key trends are expected to redefine the retail and consumer goods landscape in 2024, offering both challenges and opportunities for businesses.

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Blog
Top Five Takeaways from the Women in Technology Leadership Forum

Discover five top takeaways from BlueConic’s first-ever Women in Technology Leadership Forum.

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Guides
The State of Publisher Subscriptions

Learn about the progress publishers have made in building subscriptions programs.

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Guides
The Customer Acquisition Handbook for Retail & Consumer Goods Companies
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Blog
Recession-Ready Retail: A First-Party Data Powered Approach

Discover how retail and consumer goods companies can leverage first-party data to thrive during a recession by retaining customer loyalty, optimizing costs, and delivering personalized experiences.

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Blog
Mitigating Churn and Increasing Subscriber Retention in Media and Publishing
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Blog
Cracking the Code: Turning Unknown Shoppers into Recognizable Customers
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Blog
Delivering Personalization with Purpose: A Strategic Approach

Learn how to tailor your personalization efforts strategically.

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Blog
Adapting to AI-Driven Search: Survival Strategies for Publishers

Learn about a pressing AI threat that is emerging for publishers and what they can do to adapt.

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Blog
Driving Revenue through Precision: Your Guide to Content Metering Using BlueConic
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Guides
A Publisher's Guide to Effective Content Metering

Discover how an effective content metering strategy can significantly impact your subscription growth.

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Blog
The Science of Similarity: How Lookalike Audiences Redefine Retail Audience Targeting
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Blog
3 Common Missteps Slowing Your CDP’s Time-to-Value

Explore common missteps in CDP implementation, including the importance of clear use cases, data readiness, and avoiding over-complication to accelerate time-to-value.

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Blog
Developing CDP Use Cases: A Guide for Marketers

Discover the importance of well-defined use cases to guide the selection and implementation of a CDP to achieve business goals.

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Blog
Strategies for Effective Personalized Content Recommendations

Learn how publishers can increase reader engagement, retention, and revenue through personalized content recommendations.

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Blog
Next-Level Marketing: Unlocking Potential with Generative AI and BlueConic
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Guides
A Publisher’s Guide to Personalized Content Recommendations

Learn how personalized content recommendations based on first-party data can help you boost customer engagement and revenue.

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Videos
Transforming First-Time Buyers into Brand Devotees: How Relevant Experiences Foster Customer Engagement at Lovesac
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Blog
How Simply Business Used BlueConic Dialogues to Generate 55,000 MQLs in Under Six Months
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Blog
From Awareness to Advocacy: How First-Party Data Shapes Retail Success
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Blog
Five Proven Tactics Online Retailers and CPG Organizations Should Adopt When Building a First-Party Data Asset
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Blog
Best Practices for Optimizing Your AI-Powered First-Party Data Strategy
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Blog
Four Best Practices for a Website Redesign with BlueConic

Discover four tips that will save you time and resources while optimizing your website performance and the customer experience at the same time.

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Guides
CDP Use Cases in Consumer Goods

Get real-world examples of how consumer goods companies are using BlueConic to transform their customer relationships and accelerate growth that you can use as inspiration for your own business.

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On-Demand Webinars
How Lovesac and Other Consumer Goods Companies Are Embracing DTC in Their Data Analytics Strategies
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Blog
DTC’s Evolving Role in Building Privacy-Led Consumer Experiences

In this Q&A, BlueConic Lead Principal, Retail Customer Success Khurram Moiz shares perspectives on how to leverage direct-to-consumer models into privacy-first customer experiences.

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Blog
Unlocking Revenue Potential: How Radio and Broadcast Companies Can Tune into Their Audience with First-Party Data and a CDP
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Blog
Why Scholarly Publishers are Prioritizing First-Party Data: A Q&A With Colleen Scollans
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Guides
The Paradox of Personalization: Balancing Consumer Expectations with Privacy Concerns
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Blog
BlueConic Customer Corner: Cabinets.com

In this Q&A, Cabinets.com's Jeff Robertson discusses how BlueConic helped reduce reliance on IT and increase agility across the organization.

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Guides
CDP Use Cases in Media & Publishing

Learn how media and publishing companies are using BlueConic to transform their audience relationships and accelerate growth.

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Guides
CDP Use Cases in Financial Services

Find out how financial services companies can take advantage of a CDP to achieve their transformation goals.

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Blog
Attributing ROI to BlueConic: B2B Media

Discover the most common types of operational challenges that led B2B media companies to invest in BlueConic, as well as the benefits they gained after implementation.

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Blog
Attributing ROI to BlueConic: Telco

Discover the most common types of operational challenges that led telcos to invest in BlueConic, as well as the benefits they gained after implementation.

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Blog
Attributing ROI to BlueConic: B2C Retailers

Discover the most common types of operational challenges that led B2C retailers to invest in BlueConic, as well as the benefits they gained after implementation.

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Blog
BlueConic Customer Corner: World Vision

In this Q&A, World Vision's Toby Beal talks about their decision to pursue a CDP, along with their approach to onboarding, configuring, and socializing BlueConic across their organization.

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Videos
Unlock the Power of Smarter Customer Engagement for CPG with the BlueConic CDP
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Guides
CDP Use Cases in Retail

Get real-world examples of how retailers are using BlueConic to transform their customer relationships and accelerate growth that you can use as inspiration for your own business.

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On-Demand Webinars
Overcoming the Paradox of Personalization to Meet Consumer Expectations
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Blog
Top 5 RFP Trends in CDP Evaluation

Learn the top 5 RFP trends in CDP vendor evaluation and get tips on how to choose the right vendor.

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On-Demand Webinars
A Little Help From Your Friends: Supercharge Your Tech Stack with BlueConic and RocketMill
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Videos
Deliver Customer Centric Experiences Across Channels

Watch this on-demand discussion with Nicky Peterse, Principal Customer Success Manager, BlueConic about Delivering Customer Centric Experiences Across Channels.

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Videos
Elevate Data Personalization Strategies

Find out how technology can bring personalization to life.

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On-Demand Webinars
Doubling Down on First-Party Data While Navigating Evolving Privacy Standards
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Videos
Comoto Revs Up Omnichannel Marketing Efforts Across Their Family of Brands
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On-Demand Webinars
Personalization at Scale: Telia’s CDP Journey from Blueprint to Value Realization
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Videos
Integrating Customer Centricity into the Digital Marketing Transformation Roadmap
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On-Demand Webinars
CMO-Level Insights to Elevate Your Personalization Strategy

This on-demand webinar explores how marketers and CMOs can elevate their organization’s approach to drive engagement and deliver financial results.

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Videos
Turn Your Mature Data Organization into a Revenue Machine

Watch this session from the INMA World Congress 2022 to learn how you can turn your first-party data asset into a revenue-generating product.

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Guides
A Single Customer View for Financial Services

Download this ebrief to learn how financial services companies are turning first-party data into a strategic business asset by creating a single customer view for the business.

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On-Demand Webinars
Debunking the 4 Myths of Consumer Data Privacy

Forrester analyst Stephanie Liu joins BlueConic’s Cory Munchbach to debunk the 4 myths of consumer data privacy that are holding marketers back.

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Reports
2022 Gartner® Market Guide for Customer Data Platforms

Download the Gartner Market Guide for recommendations to help you select the right CDP vendor.

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On-Demand Webinars
Why Publishers Rely on CDPs to Grow Revenue

In this webinar we explore how CDPs provide untapped value into your first-party data, insulates you from growing privacy regulations, and helps you build trust with your audiences.

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On-Demand Webinars
Customer Journey Orchestration as a Cookie Alternative

This webinar covers how Vanarama's transition from third to first-party data provided actionable purchasing journey behavior insights to develop omnichannel marketing tactics.

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Blog
Evolving Your Customer Engagement Strategy

To improve your customer engagement strategy, you need to humanize your brand and build a privacy-conscious marketing program using modern martech.

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Videos
The Journey to Customer-Centricity: Transforming a Centuries-Old Company
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On-Demand Webinars
Personalize With Purpose: How Retailers are Raising the Bar with CDPs
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Blog
Omni-Channel Clienteling: The Future of Retail

Today's top retailers build omni-channel clienteling strategies with a CDP to provide a highly personalized, high-quality CX for customers.

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Blog
Why Consumer Goods Companies Need a DTC Strategy

Consumer goods companies have the opportunity to transform their relationships with customers by embracing DTC — and investing in a CDP.

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Blog
Power Your Social Advertising with Rich First-Party Data

Fewer wasted impressions, increased conversions, and no more manual uploads. Liberate your data for effective social advertising campaigns.

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Videos
Inside Lovesac’s Data Strategy that Powers Customer Centricity

Join Sue Beckett, VP Digital Marketing and E-commerce at Lovesac, as she details the furniture retailer’s journey to creating a single customer view that serves a diverse set of stakeholders.

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Blog
BlueConic named a finalist in Digiday and ExchangeWire awards alongside HEINEKEN USA
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Videos
How Dennis Publishing Made First-Party Data Core to its Business Transformation
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Videos
Beyond the Cookie: Personalization for 2022

Watch this video to learn how you can get beyond the cookie in 2021 and straight to the core of identity in today’s digital world.

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Blog
Probabilistic and Deterministic Matching, Explained

BlueConic offers both deterministic and probabilistic matching types - we’ve constructed this guide to help you understand these concepts.

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Blog
Customer Lifecycle Management: An Ongoing Effort

Customer lifecycle management is streamlined and simplified for companies with BlueConic. Learn how your brand can benefit from Lifecycles.

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Videos
How a CDP Enables Operational Agility

Learn how BlueConic increases self-reliance among business users, reduces costs, removes barriers to experimentation and creativity, and ultimately, accelerates growth.

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Guides
Assessing Technology’s Impact on Marketing & CX Operations

Discover how the right tech can fundamentally transform how marketing, CX, and other growth teams understand and interact with customers.

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Blog
How Consumer Companies Leverage Transactional Data

Transactional data is just as important as behavioral and engagement data to consumer companies' omni-channel acceleration strategies.

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Blog
Improving Your Front-End Customer Experience

Learn how to enhance your customer experience strategy by factoring in the three key ingredients of front-end CX in your engagement efforts.

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Blog
CPG Marketing’s First-Party Data Opportunity

Consumer packaged goods (CPG) marketing teams are transforming digitally and building thriving DTC strategies with first-party data and CDPs.

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Blog
The Integrated Marketing Communication Playbook

Learn to build an integrated marketing communication strategy that boosts your ROI, improves your CX, and enables efficient data liberation.

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Blog
Real-Time Marketing with Real-Time Data: A Guide

Real-time marketing is only possible with real-time data access. Learn how the right processes and martech can help you leverage up-to-date customer data.

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Blog
Customer Lifecycle Orchestration: A Guide

Customer lifecycle orchestration is the next frontier of marketing — and the premier path for companies to accelerate business growth today.

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Blog
Omni-Channel Acceleration: A Growth Opportunity for Retailers

Embracing an omni-channel engagement approach is how traditional retail companies and digitally native retailers alike can accelerate growth.

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Blog
One-to-One Marketing: An Individualized Approach

Success with a one-to-one marketing strategy requires tech that enables efficient, real-time data activation based on rich customer insights.

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Blog
Behavioral Segmentation Examples and Insights

Check out several behavioral segmentation examples, statistics, and ideas that can help you make the most of your customer data and improve your marketing.

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Videos
HEINEKEN USA’s Journey to Building Golden Consumer Records

Learn how HEINEKEN USA uses our customer data platform to enable its direct-to-consumer (DTC) engagement strategy.

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Guides
Omni-Channel Acceleration in Retail

Download this guide to learn 4 ways retailers are turning first-party data into a strategic business asset for omni-channel growth.

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Videos
Overcoming Barriers to Cross-Channel Customer Experiences

Discover how you can deliver bespoke customer experiences to your audience across channels and boost your core marketing metrics and ROI.

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On-Demand Webinars
Lifecycle Marketing: Why Customer Data Is Critical to Orchestrating Individualized Experiences
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Guides
The New Customer Engagement Model: How to Transform Customer Relationships & Drive Growth in the Privacy-First Era
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