Business Transformation

Videos
Mastering Your Third-Party Data Deprecation Game Plan

Customer Success Manager Nicky Peterse discusses the escalating impact of consumer privacy regulation and third-party data deprecation across all industries.

Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Reports
The Future of Data-Driven Advertising in Media & Publishing

Discover how media companies are future-proofing their revenue strategies today and their outlook on industry changes over the next five years.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
On-Demand Webinars
Breaking Down The Tactics Anchorage Daily News Used to Grow Their Subscriber Revenue
Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Videos
It’s Time to Treat Target Audiences How You Want to Be Treated

Explore the right—and wrong—ways to go about identity resolution and marketing data management, especially amid the loss of third-party cookies.

Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
On-Demand Webinars
Top 5 CDP Use Cases to Drive Growth and Revenue in 2024

Discover the top 5 real-world examples of how leading organizations are leveraging CDPs to drive growth and revenue in 2024.

Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Unlocking Potential: The Power of Integrated Pure-Play CDPs

Find out why more and more companies are investing in integrated, pure-play CDPs.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
On-Demand Webinars
Behind the Curtain: Demystifying AI & Machine Learning to Jumpstart Efficient Growth
Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Guides
A Complete Guide to the Integrated Pure-Play CDP

In this comprehensive guide, we’ll take a closer look at integrated pure-play CDPs, exploring their defining features, advantages, and real-world applications.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
WTH is an Invisible Experience?

Learn more about the rise of invisible experiences and what they mean for businesses and consumers alike.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
On-Demand Webinars
Mastering Privacy in the Era of Invisible Experiences and Seamless CX
Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
How to Craft a Winning CDP RFP

Discover eight strategies for managing a successful CDP evaluation process.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Reports
2024 Gartner® Magic Quadrant™ for Customer Data Platforms

Discover why BlueConic was named the sole Challenger in inaugural Gartner® Magic Quadrant™ for Customer Data Platforms.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Guides
8 Strategies for Crafting a Winning Customer Data Platform RFP

Discover the key capabilities that should be on your CDP vendor comparison checklist.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
On-Demand Webinars
Ditch Data Dogma

Watch now to unlock the secrets to effective personalization and customer engagement by harnessing unique data insights.

Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
On-Demand Webinars
The Year Ahead in Publisher Subscriptions

Watch this webinar as The Rebooting's Brian Morrissey is joined by publishing leaders to discuss their outlook for the subscription market in 2024.

Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Guides
A Publisher’s Guide to Mitigating Churn and Increasing Subscriber Retention
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Top Five Takeaways from BlueConic Connect: Retail Revelations

Check out the top 5 takeaways from BlueConic Connect: Retail Revelations.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
2023 CDP RFP Predictions Revisited

In January 2023, BlueConic experts made predictions on what to expect for RFP trends in the coming year. Discover how these predictions fared.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
On-Demand Webinars
Unlocking Success in CDP Selection: 2024 RFP Trends

Discover the top RFP trends in CDP evaluation to shape your 2024 strategy.

Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Enhancing Customer Retention in Retail & Consumer Goods

Discover how how retail and consumer goods companies can use first-party data to meet and exceed their customer retention and loyalty goals in today’s dynamic environment.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
From Cookies to Consent: How to Effectively Use First-Party Data for Marketing and Advertising
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Guides
The Customer Retention Handbook for Retail & Consumer Goods Companies
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Reports
The Total Economic Impact™ of BlueConic

Download the study to learn about the benefits and ROI companies gain after implementing BlueConic.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
2024 Outlook: Key Trends in Retail & Consumer Goods

Discover key trends are expected to redefine the retail and consumer goods landscape in 2024, offering both challenges and opportunities for businesses.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Top Five Takeaways from the Women in Technology Leadership Forum

Discover five top takeaways from BlueConic’s first-ever Women in Technology Leadership Forum.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
The Hidden Link: How a CDP Can Improve Supply Chain Operations

Learn how harnessing the power of first-party data through a CDP can optimize performance, streamline logistics, and enhance customer satisfaction.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Guides
The Customer Acquisition Handbook for Retail & Consumer Goods Companies
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Recession-Ready Retail: A First-Party Data Powered Approach

Discover how retail and consumer goods companies can leverage first-party data to thrive during a recession by retaining customer loyalty, optimizing costs, and delivering personalized experiences.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Mitigating Churn and Increasing Subscriber Retention in Media and Publishing
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Cracking the Code: Turning Unknown Shoppers into Recognizable Customers
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Delivering Personalization with Purpose: A Strategic Approach

Learn how to tailor your personalization efforts strategically.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Videos
Lessons from the Frontline: How to Build a Bulletproof Business Case for a CDP
Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Videos
Beyond the Toy Store Shelf: Mattel’s Digital Transformation, Explained
Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Adapting to AI-Driven Search: Survival Strategies for Publishers

Learn about a pressing AI threat that is emerging for publishers and what they can do to adapt.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Guides
A Publisher's Guide to Effective Content Metering

Discover how an effective content metering strategy can significantly impact your subscription growth.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Driving Revenue through Precision: Your Guide to Content Metering Using BlueConic
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
The Science of Similarity: How Lookalike Audiences Redefine Retail Audience Targeting
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Developing CDP Use Cases: A Guide for Marketers

Discover the importance of well-defined use cases to guide the selection and implementation of a CDP to achieve business goals.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
3 Common Missteps Slowing Your CDP’s Time-to-Value

Explore common missteps in CDP implementation, including the importance of clear use cases, data readiness, and avoiding over-complication to accelerate time-to-value.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Guides
10 Questions to Ask Your CDP Vendor

Ask these critical questions to ensure you choose the right vendor for your business.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Guides
10 Things Your CDP Vendor May Not Be Telling You

Discover the right questions to ask when choosing a CDP vendor so you can make an informed choice for your business.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Strategies for Effective Personalized Content Recommendations

Learn how publishers can increase reader engagement, retention, and revenue through personalized content recommendations.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Videos
Transforming First-Time Buyers into Brand Devotees: How Relevant Experiences Foster Customer Engagement at Lovesac
Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Next-Level Marketing: Unlocking Potential with Generative AI and BlueConic
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Guides
A Publisher’s Guide to Personalized Content Recommendations

Learn how personalized content recommendations based on first-party data can help you boost customer engagement and revenue.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
How BroadcastMed: Oncology Division Sunset Their DMP and Grew Digital Revenue by 27%
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
How Simply Business Used BlueConic Dialogues to Generate 55,000 MQLs in Under Six Months
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
From Awareness to Advocacy: How First-Party Data Shapes Retail Success
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Five Proven Tactics Online Retailers and CPG Organizations Should Adopt When Building a First-Party Data Asset
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Best Practices for Optimizing Your AI-Powered First-Party Data Strategy
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Four Best Practices for a Website Redesign with BlueConic

Discover four tips that will save you time and resources while optimizing your website performance and the customer experience at the same time.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Guides
CDP Use Cases in Consumer Goods

Get real-world examples of how consumer goods companies are using BlueConic to transform their customer relationships and accelerate growth that you can use as inspiration for your own business.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
What B2B Marketers Should Look for in a Customer Data Platform

Discover six factors that will help you make more informed decisions and ultimately choose the CDP that best aligns with your organization's long-term growth plans.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
DTC’s Evolving Role in Building Privacy-Led Consumer Experiences

In this Q&A, BlueConic Lead Principal, Retail Customer Success Khurram Moiz shares perspectives on how to leverage direct-to-consumer models into privacy-first customer experiences.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Unlocking Revenue Potential: How Radio and Broadcast Companies Can Tune into Their Audience with First-Party Data and a CDP
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
On-Demand Webinars
Data Down the Drain? CDPs Bring Value to an Underutilized Asset

Find out how you can establish a CDP center of excellence for your business.

Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Why Scholarly Publishers are Prioritizing First-Party Data: A Q&A With Colleen Scollans
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Celebrating European Mental Health Week: A Q&A with BlueConic’s Steffie Middendorp
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Why We Recognize Mental Health Awareness Month: A Q&A with BlueConic’s People Team
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
On-Demand Webinars
Forrester Total Economic Impact™: How BlueConic Customers Reduced Operational Costs with up to 90% Time Savings
Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
MarTech Day: What Trends Will Define 2023?

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Introducing BlueConic Premium Support Packages

Learn more about our Premium Support Packages and how they can help you achieve your business goals faster.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
BlueConic Customer Corner: Cabinets.com

In this Q&A, Cabinets.com's Jeff Robertson discusses how BlueConic helped reduce reliance on IT and increase agility across the organization.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Guides
CDP Use Cases in Media & Publishing

Learn how media and publishing companies are using BlueConic to transform their audience relationships and accelerate growth.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Guides
CDP Use Cases in Financial Services

Find out how financial services companies can take advantage of a CDP to achieve their transformation goals.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Attributing ROI to BlueConic: B2B Media

Discover the most common types of operational challenges that led B2B media companies to invest in BlueConic, as well as the benefits they gained after implementation.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Digiday Publishing Summit 2023: Three Key Takeaways

Here are three key takeaways we heard from the speakers and our conversations on the floor.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
On-Demand Webinars
5 Must-Have CDP Use Cases That Drive Revenue and Performance

BlueConic SMEs explore real-world examples of how companies across industries use a CDP to transform their businesses and generate growth.

Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Modernizing Insurance: Managing the Transition from Legacy Systems

Abandoning legacy systems doesn’t come without its challenges. Find out what those challenges are and how to overcome them.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Attributing ROI to BlueConic: Telco

Discover the most common types of operational challenges that led telcos to invest in BlueConic, as well as the benefits they gained after implementation.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
How AI and ML are Transforming the Insurance Industry

Find out how AI/ML is being used in the insurance industry to make the previously impossible, possible.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Attributing ROI to BlueConic: B2C Retailers

Discover the most common types of operational challenges that led B2C retailers to invest in BlueConic, as well as the benefits they gained after implementation.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
BlueConic Customer Corner: World Vision

In this Q&A, World Vision's Toby Beal talks about their decision to pursue a CDP, along with their approach to onboarding, configuring, and socializing BlueConic across their organization.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Videos
Unlock the Power of Smarter Customer Engagement for CPG with the BlueConic CDP
Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
On-Demand Webinars
Confessions of a CDP Champion

In this fireside chat, you’ll hear how Toby Beal, a scrappy Marketing Technologist, transformed a $1B+ organization with BlueConic.

Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Guides
CDP Use Cases in Retail

Get real-world examples of how retailers are using BlueConic to transform their customer relationships and accelerate growth that you can use as inspiration for your own business.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Top 5 RFP Trends in CDP Evaluation

Learn the top 5 RFP trends in CDP vendor evaluation and get tips on how to choose the right vendor.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Spreading the Love: Valentine’s Day Notes from BlueConic Customers

This Valentine's Day, we reflect on just how lucky we are to work with so many exceptional CDP partners every single day.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
E - P - E at BlueConic

At BlueConic, every day we work with three key values: empathy, partnership, and expertise.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
5 MarTech Trends You Must Know in 2023

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Change is the Only Constant in Life

Find out how your business can survive and thrive during an economic downturn.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
On-Demand Webinars
Revealed: Top 5 RFP Trends in CDP Evaluation

BlueConic experts have combed through scores of RFPs to unpack what’s top of mind for your peers who’ve gone through the CDP evaluation process. In this webinar, they reveal 5 major trends they found.

Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Guides
Toolkit: Selecting the Right Customer Data Platform

This toolkit provides a framework for goals, uses cases, and questions to design an RFP that will help you find the right customer data platform (CDP).

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
On-Demand Webinars
A Little Help From Your Friends: Supercharge Your Tech Stack with BlueConic and RocketMill
Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Videos
Deliver Customer Centric Experiences Across Channels

Watch this on-demand discussion with Nicky Peterse, Principal Customer Success Manager, BlueConic about Delivering Customer Centric Experiences Across Channels.

Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
On-Demand Webinars
Doubling Down on First-Party Data While Navigating Evolving Privacy Standards
Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Videos
BlueConversations: CDP Use Cases in Financial Services

Explore real-world examples of CDP use cases for the financial services industry: balancing consent, privacy, personalized experiences and content relevancy, and driving customer engagement.

Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Videos
BlueConversations: CDP Use Cases in Consumer Goods

Explore real-world examples of how consumer goods companies use a CDP to deliver better experiences, drive transformational growth and increase revenue.

Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Videos
BlueConversations: CDP Use Cases in Telecom

Explore how global telecommunications companies use a CDP to increase operational agility, deliver personalized experiences at scale, and transform how their growth-focused teams work.

Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Videos
BlueConversations: CDP Use Cases in Retail

Explore real-world examples of how retailers use a CDP to bring customer lifecycle marketing to life and drive transformational growth across the organization to increase revenue.

Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Three Critical Components of Any CDP Change Management Strategy

BlueConic’s advice on how to center time-tested drivers of success when building out a CDP change management program.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Guides
Debunking the Four Myths of Consumer Data Privacy

Learn how you can embrace a more proactive approach to consumer data privacy.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
On-Demand Webinars
Personalization at Scale: Telia’s CDP Journey from Blueprint to Value Realization
Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Videos
BlueConic Customer Data Platform

See why BlueConic is the customer data platform to liberate your data in the privacy-first era.

Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Guides
BlueConic Platform Overview

Learn more about BlueConic and how our customer data platform can power your data-driven business processes to accelerate growth.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Videos
Integrating Customer Centricity into the Digital Marketing Transformation Roadmap
Watch Now
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
Marketing Cloud CDP: Oxymoron, Vaporware, or Other?

Marketing cloud's pivot into building a CDP reinforces the fact that a combination of features in existing marketing technology tools does not equal a CDP.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
BlueConic named a finalist in Digiday and INMA Awards alongside Endeavor Business Media
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Guides
A Single Customer View for Financial Services

Download this ebrief to learn how financial services companies are turning first-party data into a strategic business asset by creating a single customer view for the business.

Read More
105613B1-6CAE-4D92-A726-7F338E024DC8
Blog
BlueConic Named a Leader in IDC MarketScape for Retail & CPG Customer Data Platform Software Providers
Read More
105613B1-6CAE-4D92-A726-7F338E024DC8