General

In this comprehensive guide, we’ll take a closer look at integrated pure-play CDPs, exploring their defining features, advantages, and real-world applications.

Learn the six questions to ask when crafting your data strategy.

Learn more about the rise of invisible experiences and what they mean for businesses and consumers alike.

Discover eight strategies for managing a successful CDP evaluation process.

Discover why BlueConic was named the sole Challenger in inaugural Gartner® Magic Quadrant™ for Customer Data Platforms.

Discover the key capabilities that should be on your CDP vendor comparison checklist.

Watch now to unlock the secrets to effective personalization and customer engagement by harnessing unique data insights.

In January 2023, BlueConic experts made predictions on what to expect for RFP trends in the coming year. Discover how these predictions fared.

Discover the top RFP trends in CDP evaluation to shape your 2024 strategy.

Download the study to learn about the benefits and ROI companies gain after implementing BlueConic.

Discover the importance of well-defined use cases to guide the selection and implementation of a CDP to achieve business goals.

Explore common missteps in CDP implementation, including the importance of clear use cases, data readiness, and avoiding over-complication to accelerate time-to-value.

Discover the right questions to ask when choosing a CDP vendor so you can make an informed choice for your business.

Ask these critical questions to ensure you choose the right vendor for your business.

Discover four tips that will save you time and resources while optimizing your website performance and the customer experience at the same time.

Discover six factors that will help you make more informed decisions and ultimately choose the CDP that best aligns with your organization's long-term growth plans.

At BlueConic, we’re committed to building an inclusive environment for all—both during pride month and throughout the year.

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

Learn more about our Premium Support Packages and how they can help you achieve your business goals faster.

BlueConic SMEs explore real-world examples of how companies across industries use a CDP to transform their businesses and generate growth.

In this Q&A, World Vision's Toby Beal talks about their decision to pursue a CDP, along with their approach to onboarding, configuring, and socializing BlueConic across their organization.

In celebration of International Women’s Day, BlueConic is featuring five inspiring women leaders within our organization and across our customer base.

In this fireside chat, you’ll hear how Toby Beal, a scrappy Marketing Technologist, transformed a $1B+ organization with BlueConic.

This Valentine's Day, we reflect on just how lucky we are to work with so many exceptional CDP partners every single day.

Learn the top 5 RFP trends in CDP vendor evaluation and get tips on how to choose the right vendor.

At BlueConic, every day we work with three key values: empathy, partnership, and expertise.

Discover our top 5 MarTech trends that you should know to remain informed and engaged in 2023.

Understand the basics of second-party data and why this oft-overlooked form of consumer data will play a critical role in helping companies future-proof their marketing efforts.

Find out how your business can survive and thrive during an economic downturn.

BlueConic experts have combed through scores of RFPs to unpack what’s top of mind for your peers who’ve gone through the CDP evaluation process. In this webinar, they reveal 5 major trends they found.

A Message From Our New CEO: Cory Munchbach

This toolkit provides a framework for goals, uses cases, and questions to design an RFP that will help you find the right customer data platform (CDP).

It’s hard to believe we are about to close the door on 2022. What a year it’s been!

Spread cheer to those you hold near and dear. Check out our 2022 Holiday Gift Guide!

Watch this on-demand discussion with Nicky Peterse, Principal Customer Success Manager, BlueConic about Delivering Customer Centric Experiences Across Channels.

Find out how technology can bring personalization to life.

BlueConic’s advice on how to center time-tested drivers of success when building out a CDP change management program.

Learn how you can embrace a more proactive approach to consumer data privacy.

This on-demand webinar explores how marketers and CMOs can elevate their organization’s approach to drive engagement and deliver financial results.

Marketing cloud's pivot into building a CDP reinforces the fact that a combination of features in existing marketing technology tools does not equal a CDP.

Discover how Apple’s privacy changes are impacting the mobile ad industry as a whole.

Forrester analyst Stephanie Liu joins BlueConic’s Cory Munchbach to debunk the 4 myths of consumer data privacy that are holding marketers back.

Discover the biggest winners and losers from Apple’s privacy-related changes.

See why data ethics, privacy, and trust are non-negotiable imperatives that will affect every company over the next decade.

To improve your customer engagement strategy, you need to humanize your brand and build a privacy-conscious marketing program using modern martech.

In this on-demand webinar, you'll hear about 10 real-world examples of how companies across industries use a CDP to enable their digital transformation and accelerate growth.

Fewer wasted impressions, increased conversions, and no more manual uploads. Liberate your data for effective social advertising campaigns.

By being intentional with first-party data imports, brands with CDPs can build strong, use case-based architectural designs that boosts ROI.

Learn how BlueConic customers create, execute, and modify their CDP use case roadmaps to increase both revenue and operational efficiency.

Download our eBook to discover real-world examples of how BlueConic customers unlock revenue, enhance efficiency, and accelerate growth with our CDP.

Stay on top of the major trends that will shape marketing, advertising, and supporting technologies in 2022.

How growth-focused marketers drive smarter customer engagements with Salesforce Marketing Cloud and BlueConic.

Fuel Salesforce Marketing Cloud with real time, individual-level event and profile data to deliver personalized and timely experiences.

There are many customer analytics tools. But only an analytics-focused CDP reduces the distance between insight generation and activation.

Learn how to future-proof your data strategy and discover the challenges marketers must consider when navigating privacy regulations and third-party cookie deprecation.

Download our eBook to discover the four essential tools you need for success in the privacy-first era.

Watch this video to learn how you can get beyond the cookie in 2021 and straight to the core of identity in today’s digital world.

This playbook outlines the 4 tools you need in your third-party data deprecation playbook to lead your organization successfully into a cookiless future.

BlueConic offers both deterministic and probabilistic matching types - we’ve constructed this guide to help you understand these concepts.

Customer lifecycle management is streamlined and simplified for companies with BlueConic. Learn how your brand can benefit from Lifecycles.

Fill out the form to watch the webinar and learn how to confront both new and longstanding challenges in ad targeting.

Download this guide to learn the differences between common mechanisms that relate to the overall concept of identity.

Learn how you can begin your customer data platform journey — and get on your way to accelerating business growth — in our infographic.

Learn how BlueConic increases self-reliance among business users, reduces costs, removes barriers to experimentation and creativity, and ultimately, accelerates growth.

Find out how you can enrich Google Analytics data for deeper analysis by integrating person-level data captured in a CDP.

Download this solutions brief to learn why BlueConic’s unique approach to identity resolution is s faster and more accurate than other approaches.

What is a customer data platform (CDP)? Our ultimate guide breaks down the many benefits of the advanced business technology.

The difference between data anonymization and anonymous data is at the root of what truly distinguishes a CDP from a DMP.

Database architecture matters when choosing a CDP. Discover three platform structures and how each impacts business efficiency and outcomes.

Learn why data and analytics leaders from retailer and consumer goods brands are turning to customer data platforms (CDP).

Discover how the right tech can fundamentally transform how marketing, CX, and other growth teams understand and interact with customers.

Data monetization is a growing trend among leading brands — one that helps them unlock revenue opportunities and accelerate business growth.

Customer segmentation analysis enables growth-focused teams to better leverage their first-party data and understand and engage customers.

Learn to build an integrated marketing communication strategy that boosts your ROI, improves your CX, and enables efficient data liberation.

What is first-party data? How can it help your business? We answer both questions and offer other customer data insights in our guide.

Creating an ideal customer profile in a single source of truth like a CDP is your path to more efficient and effective marketing.

Learn how to enhance your customer experience strategy by factoring in the three key ingredients of front-end CX in your engagement efforts.

Real-time marketing is only possible with real-time data access. Learn how the right processes and martech can help you leverage up-to-date customer data.

Check out several customer segmentation examples and learn how leading companies build multi-dimensional segments in minutes with our CDP.

A data lake can still be a valuable solution for enterprises. But the legacy customer database's capabilities pale in comparison to a CDP's.

Consent management platforms overpromised on their capabilities. That's why many brands are now turning to CDPs to manage customer consent.

Customer lifecycle orchestration is the next frontier of marketing — and the premier path for companies to accelerate business growth today.

Enterprise brands' investment in the customer data platform (CDP) continues to increase — as does their ROI from the technology.

Third-party data is no longer a reliable marketing resource for companies today. Instead, businesses must turn to first-party customer data.