Data Deprecation

Learn the six questions to ask when crafting your data strategy.

Learn about the progress publishers have made in building subscriptions programs.

Learn about a pressing AI threat that is emerging for publishers and what they can do to adapt.

Get real-world examples of how consumer goods companies are using BlueConic to transform their customer relationships and accelerate growth that you can use as inspiration for your own business.

In this Q&A, BlueConic Lead Principal, Retail Customer Success Khurram Moiz shares perspectives on how to leverage direct-to-consumer models into privacy-first customer experiences.

Learn how media and publishing companies are using BlueConic to transform their audience relationships and accelerate growth.

Find out how financial services companies can take advantage of a CDP to achieve their transformation goals.

Discover the most common types of operational challenges that led B2B media companies to invest in BlueConic, as well as the benefits they gained after implementation.

Here are three key takeaways we heard from the speakers and our conversations on the floor.

Get real-world examples of how retailers are using BlueConic to transform their customer relationships and accelerate growth that you can use as inspiration for your own business.

Learn the top 5 RFP trends in CDP vendor evaluation and get tips on how to choose the right vendor.

Understand the basics of second-party data and why this oft-overlooked form of consumer data will play a critical role in helping companies future-proof their marketing efforts.

Discover the importance of privacy-compliant activation with a data clean room.

BlueConic’s advice on how to center time-tested drivers of success when building out a CDP change management program.

Learn how you can embrace a more proactive approach to consumer data privacy.

Forrester analyst Stephanie Liu joins BlueConic’s Cory Munchbach to debunk the 4 myths of consumer data privacy that are holding marketers back.

Discover how Apple’s privacy changes are impacting the mobile ad industry as a whole.

Learn why data clean rooms are gaining pace amid the third-party cookie’s demise.

Discover the biggest winners and losers from Apple’s privacy-related changes.

What is a data clean room and why is it the future of CPG? The definitive guide to the latest tool in your data deprecation toolkit.

See why data ethics, privacy, and trust are non-negotiable imperatives that will affect every company over the next decade.

In this webinar we explore how CDPs provide untapped value into your first-party data, insulates you from growing privacy regulations, and helps you build trust with your audiences.

What is a data clean room and what should you look for when buying a clean room solution? Answers to those questions and more.

Learn more about BlueConic’s data clean rooms solution.

To improve your customer engagement strategy, you need to humanize your brand and build a privacy-conscious marketing program using modern martech.

Join Sue Beckett, VP Digital Marketing and E-commerce at Lovesac, as she details the furniture retailer’s journey to creating a single customer view that serves a diverse set of stakeholders.

Learn how to future-proof your data strategy and discover the challenges marketers must consider when navigating privacy regulations and third-party cookie deprecation.

Download our guide to learn how CPG companies can navigate third-party data deprecation and facilitate second-party data sharing with our data clean room.

Download our eBook to discover the four essential tools you need for success in the privacy-first era.

This playbook outlines the 4 tools you need in your third-party data deprecation playbook to lead your organization successfully into a cookiless future.

Watch this video to learn how you can get beyond the cookie in 2021 and straight to the core of identity in today’s digital world.

BlueConic offers both deterministic and probabilistic matching types - we’ve constructed this guide to help you understand these concepts.

Fill out the form to watch the webinar and learn how to confront both new and longstanding challenges in ad targeting.

Download this guide to learn the differences between common mechanisms that relate to the overall concept of identity.

Download this solutions brief to learn why BlueConic’s unique approach to identity resolution is s faster and more accurate than other approaches.

The difference between data anonymization and anonymous data is at the root of what truly distinguishes a CDP from a DMP.

Learn why data and analytics leaders from retailer and consumer goods brands are turning to customer data platforms (CDP).

Creating an ideal customer profile in a single source of truth like a CDP is your path to more efficient and effective marketing.

Learn how to enhance your customer experience strategy by factoring in the three key ingredients of front-end CX in your engagement efforts.

Customer lifecycle orchestration is the next frontier of marketing — and the premier path for companies to accelerate business growth today.

Consent management platforms overpromised on their capabilities. That's why many brands are now turning to CDPs to manage customer consent.

Third-party data is no longer a reliable marketing resource for companies today. Instead, businesses must turn to first-party customer data.

Marketers often confuse and conflate identity, identifier, and identity graph. Learn the differences between the martech terms.

With our LiveRamp partnership, it's easier than ever for BlueConic users to understand how their ads impact customers' journeys.

Download this guide to learn 4 ways retailers are turning first-party data into a strategic business asset for omni-channel growth.

Discover how media leaders are focusing on social media, digital advertising, and data management to secure their place in the information ecosystem in the next decade.

To improve identity management and customer engagement, brands must move beyond third-party cookies and fully embrace first-party data.

Learn how an iconic family of lifestyle brands transformed its marketing organization with a customer data platform.

Learn how to win in the era of privacy by ditching third-party cookies, building relationships with your customers, and leveraging first-party data.

Watch our webinar to learn all about major data privacy laws and how you can build a consent management strategy to comply with the consumer regulations.

In this Special Report, Folio sought to identify the state of data in publishing and magazine media, and how it's transforming the industry.