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The Third-Party Data Deprecation Playbook

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Case Study

Dennis Publishing Unlocks Power of First-Party Data

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Video

Planning for the Deprecation of Third-Party Data

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Guide

Data Clean Rooms: The Next Era of CPG

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Video

How Dennis Publishing Made First-Party Data Core to its Business Transformation

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eBook

The Third-Party Data Deprecation Playbook

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Case Study

Digital Transformation in Financial Services: A Case Study

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Case Study

Telia Company Leverages AI to Deliver Personalized Experiences in Every Customer Lifecycle Stage

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Video

Beyond the Cookie: Personalization for 2022

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Video

The Third-Party Data Deprecation Playbook

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eBrief

A Single Customer View for Consumer Goods

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Webinar

Ad Targeting in the Extended Identity Crisis

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Guide

Identity Terms, Defined

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Webinar

Identity Resolution in 2022: Be Ready When Third-Party Cookies Disappear

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Infographic

Starting Your Customer Data Platform Journey

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Video

How a CDP Enables Operational Agility

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eBrief

A Single Customer View for Telecommunications

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Solutions Brief

Identity Resolution with BlueConic

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Webinar

Improving Marketing’s Operational Efficiency with a Customer Data Platform

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Webinar

Why Data & Analytics Leaders Are Embracing CDPs

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Guide

Assessing Technology’s Impact on Marketing & CX Operations

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eBook

How Companies Accelerate Growth with a CDP

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Video

HEINEKEN USA’s Journey to Building Golden Consumer Records

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Case Study

HEINEKEN USA Builds ‘Golden Consumer Records’ to Enable DTC Relationships

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eBrief

Omni-Channel Acceleration in Retail

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Webinar

10 Customer Data Platform Use Cases

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Infographic

How to Get Started with Your CDP Use Cases

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Guide

Forrester Report Now Tech: Customer Analytics Technologies, Q1 2020

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Video

How CDPs Accelerate Digital Transformation

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Video

Identity Crisis: Media, Technology, and Data in the Next Decade

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eBrief

Business Transformation in Media & Publishing

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Webinar

Identity Crisis: Engaging Customers in a Post-Cookie World

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Video

Interview with Belgian Cycling Factory on Transforming the Customer Relationship

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Video

BlueConic’s Customer Data Platform Explained

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Video

How VF Corp Made the Single Customer View a Reality

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Webinar

Why Operational Efficiency Is Your New Marketing Metric: Measuring MarTech Effectiveness

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Case Study

Belgian Cycling Factory Accelerates Digital Transformation with BlueConic

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eBrief

Improving Operational Efficiency with Modern Tech

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Webinar

Overcoming Barriers to Cross-Channel Customer Experiences

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Webinar

How One Retailer Levels the Playing Field with Amazon

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Webinar

The ROI of a CDP: 6 Ways Enterprises Reduce Marketing Costs & Unlock Revenue

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eBook

What Is a CDP? And What Isn’t a CDP?

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Infographic

10 CDP Use Cases to Accelerate Business Growth

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Video

WEHCO Media Builds Subscription Model Around CDP

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Webinar

Lifecycle Marketing: Why Customer Data Is Critical to Orchestrating Individualized Experiences

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eBook

The New Customer Engagement Model: How to Adapt Your Marketing in the Consumer Privacy Era

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Webinar

Will CCPA Change Your Marketing? Understanding Its Impact

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Infographic

Marketing Cloud CDP vs. Pure-Play CDP: Comparing the Customer Data Platforms

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eBook

Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks

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Case Study

Retailer Builds Omnichannel Customer View to Boost CX

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Webinar

Why Brands Will Abandon Marketing Cloud Suites in 2021

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Case Study

Goba Sports Group Unifies Data for Marketing Efficiency

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Webinar

AI for Marketing: Why It’s Overpromised & Underdelivered, Until Now

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Case Study

Advantage Rent A Car Drives 25% Lift in Direct Bookings

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Video

How Franklin Sports Built a Hyper-Personalization Strategy

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Video

How America’s Test Kitchen Boosts Customer Engagement

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Video

Evolving from Personalization to Individualized Marketing

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Webinar

Death of Third-Party Cookies: What It Means for Marketing

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Guide

BlueConic Platform Overview

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Webinar

Data Privacy: Compliance and Consent Management Tips

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Guide

2020 Gartner Market Guide for Customer Data Platforms

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Webinar

How to Fuel Monetization and Subscription Revenue

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eBook

Building a Business Case for a Customer Data Platform

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Video

How B2B Media Brands Can Grow Revenue with a CDP

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eBook

FOLIO: Why Data is the Future of Your Publishing Business

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Video

The Three Flavors of Identity Resolution

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Webinar

How to Write a CDP RFP Based on Your Business Needs

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Guide

Toolkit: Selecting the Right Customer Data Platform

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Case Study

Holland.com Increases GDPR Consent Rate to 75%

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Video

Behind the Digital Transformation of Bob’s Discount Furniture

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Video

TotalRetail Tech Video Interview: CDPs for Retail

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Case Study

WEHCO Media Achieves 100% Subscription Growth

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Webinar

Unlock Your Facebook Ad Targeting Secret Weapon

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Webinar

Consent Management for GDPR Made Simple

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Guide

CDP Vendor Openness Checklist

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Infographic

CDP vs. DMP: Differences Between the MarTech

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Case Study

RAEN Optics’ 20/20 Focus on Digital Shopper Experience

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Infographic

Get to Know a Data Layer

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eBook

CDP vs. DMP: Discover the Key Differences Between the MarTech

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Case Study

Boston Globe Media Case Study

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Video

Interview with The Boston Globe’s Peter Doucette

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Case Study

International Sports Brand Gains Loyal Fans and More Profit

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Case Study

Sport & Entertainment Brand Grows Online Sales

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Case Study

International Travel Company Optimizes the Online Customer Experience

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Case Study

Multi-label Publisher Improves Service Levels to Readers and Advertisers

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Case Study

Roadside Assistance Brand Improves Cross-Selling

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