Featured

What to Do First with Your Customer Data Platform

Download the whitepaper to learn how to approach customer data unification, so you get value right away – and set yourself up for more success as you go!

Learn More

Connect More: More tools, more easily, more quickly

A key pillar of our strategy to be the market leader in the CDP space is to add more and more out-of-the-box connections. We started discussing a universal user interface (UI) for all our connections, both browser based and server-side, so users can more quickly learn to use a new connection because the user interface is similar for every connection.

Blog

FAQ: BlueConic’s JavaScript tag, explained

Because the majority of BlueConic customers deploy our technology via their websites, we often get questions during the sales process about the impact BlueConic’s tag will have on their website.

Guides

FAQ: BlueConic’s JavaScript tag, explained

Step one of using BlueConic is to get a JavaScript tag placed on all the pages where you’re going to want to collect data and interact with your visitors. Flooded with questions? Read on.

Blog

What we learn from Scott Brinker’s Martech 5000 Supergraphic

Brinker’s underlying conclusions about marketing tech pertain to what he calls the “platformization of marketing technology.” I had a few thoughts after pondering the new Supergraphic and reading the accompanying post:

Blog

Want to build segments 3,600,000x faster than you are?

Let’s play a game. Think of three of your favorite marketing tech vendors. Any three will do. Now, google them or, if you’re feeling perky, head right to their website. […]

Blog

Infographic: CDP vs. DMP

They’re both based on managing customer data, helpful to marketers and designed to provide consumer insights – but they’re not the same.

Infographics

Infographic: What to Do With Your Customer Data

Get the full scoop here!Want to learn more?

Infographics

The Fantasy Chronicles: The Make-It-So Button for Marketing

Here’s the rub: focusing instead on just getting started while being diligent in all of those areas will give you quick wins now, measurable achievements in the short-term, and transformative milestones over the long haul.

Blog

Publishers succeed with BlueConic

Learn more about how BlueConic is helping our media & publishing clients succeed!

Guides, Media/Publishing

B2B companies succeed with BlueConic

Learn more about how BlueConic is helping our B2B clients succeed!

Guides, B2B

Financial services & insurance companies succeed with BlueConic

Learn how BlueConic clients are succeeding in the finance and insurance industries

Guides, Finance, Insurance

Retailers succeed with BlueConic

Learn how BlueConic clients are succeeding in the retail industry.

Guides, Retail

Travel & hospitality companies succeed with BlueConic

Learn how BlueConic clients are succeeding in the travel & hospitality industries.

Guides, Hospitality

April showers bring May flowers…and customer data platforms!

A CDP has a ton of potential to be an absolutely transformative part of your martech stack. But you don’t need to go 100 miles per hour on day one. There’s tremendous value to unleash as you grow.

Blog

Marketers: Enough With the Platitudes

Yes, your customers and technology have changed and will continue to do so, but waxing poetic about a new paradigm doesn’t provide any concrete guidance about what to do in response, nor does it acknowledge a sliding scale for that response.

Blog

What to Do First with Your Customer Data Platform

Download the whitepaper to learn how to approach customer data unification, so you get value right away – and set yourself up for more success as you go!

Guides, Whitepapers

Is there – or is there not – a convergence between adtech and martech? Does it matter?

In essence, Kihn, Brinker, and Stanhope articulate three models that companies can take in how they approach their marketing (which includes advertising for the purposes of clarity). And all emphasize the critical role of customer data in facilitating even a partial convergence between categories. In my view, each has merit – and drawbacks…

Blog

RAEN Optics’ 20/20 focus on their digital shopper experience

How the retailer uses customer data and personalization to create urgency and increase conversions

Case Studies, Retail

What inspires your Dream?

Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.

Blog

ebook: Marketing Technology Priorities

The technologies that should be in every marketer’s budget

Guides, Whitepapers

Infographic: Get Your Head out of the (Marketing) Clouds

The term “marketing cloud” is vague, expansive, and completely unhelpful. Put on your skeptic hat and be prepared to cut through a lot of vaporware.

Infographics

Webinar – Customer Data Platforms & Digital Intelligence: Explained

Get more out of your customer data, check out our webinar!

Webinars

Vendor Landscape: Digital Intelligence Technology Providers You Should Care About

Download Forrester’s February 2017 report to help make sense of the digital intelligence vendor landscape! To access this resource, please adjust your Permission Settings to ‘optimal website’ and reload this page. […]

Infographics

New Feature Friday: BlueConic “baseball” cards

Yep, whether we know you by email or account number, or we know only your engagement level and device type, BlueConic’s profiles have been brought to life.

Blog

BlueConic Snapshot: Energy Company

Together with BlueConic, the company is improving the effectiveness of their online marketing initiatives and will make sure all the energy used by customers is replenished on the grid with clean wind and solar power. Talk about a progressive partnership.

Case Studies

Infographic: Get to Know a Data Layer

Interested in learning more?

Infographics

The difference between “anonymous” and “anonymized” in customer data

This difference between the anonymous and the anonymized is at the very root of what distinguishes a customer data platform and a data management platform.

Blog

If you have an ESP, you’re going to want BlueConic too

As you probably know, in the current age of digital marketing, email campaigns are one of the most useful and productive methods of connecting with potential buyers and keeping your existing ones coming back to make repeat purchases.

Blog

Want a CDP but don’t know where to start?

You may be eager to add a CDP to your marketing tech stack but don’t have the resources or institutional knowledge in house to start from scratch. So, we’d like to help!

Blog

Three takeaways from the CDP Institute’s “Industry Profile” report

Unlike some brand-new technologies that could be considered revolutionary (essentially net new), CDPs are evolutionary simply because their currency – customer data – has been a topic to tackle going back literally decades and predecessors are rife. We still feel strongly that built-for-purpose is going to carry the day, but it’s logical to see players from any number of areas (and more are jumping in it seems like every day) making a play for this market.

Blog

Toolkit: Select the right customer data platform for you

You may be eager to add a CDP to your marketing tech stack but don’t have the resources or institutional knowledge in house to start from scratch. So, we’d like to help!

Guides, Infographics

MarketingProfs: “Five Effective Customer-Data Tactics: Resolutions for the New Year”

We wrote a piece for MarketingProfs based on what we learned last year (2016) that we thought were instructive for this year. You can read the article here and if […]

Blog

You heard it here first: 2017 is the Year of the Customer Data Platform

If you’re a marketer with an interest in analytics, customer data, or marketing technology, this is 50ish minutes well-worth your time to listen – or at minimum, read through the whole transcript because there are many nuggets of wisdom in there not to be missed.

Blog

Building the Dream at BlueConic

Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.

Videos, B2B, Entertainment, Finance, General, Hospitality, Insurance, Media/Publishing, Retail

Get to Know the BlueCrew Dreamers – Kieran

Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.

Blog

Five Things We’ve Learned About Customer Data in 2016

And how to use them for a more successful 2017. Check out the webinar!

Webinars

Mastering the discipline of individualization [Video Blog]

When a visitor, anonymous or known, comes to your website, will you be able to deliver an individual experience to them in real time?

Blog

Get smarter with your advertising dollars [Video Blog]

Retargeting existing customers is always a big line item in the marketing budget, but unless you have comprehensive and up-to-date data, those funds may end up wasted.

Blog

Integrate data-gathering systems for more accurate targeting [Video Blog]

You’re probably sending your customers many of the wrong messages without intending to. If your data-gathering systems aren't connected, customer information is fragmented and incomplete when it comes time to act on.

Blog

Guiding the customer journey [Video Blog]

A personalized web experience draws a customer quickly down the path to purchase, but many companies can’t make this kind of connection. You need to succeed where they’ve failed.

Blog

RAEN achieves massive year-over-year growth in order value on Black Friday

BlueConic streamlined the checkout process for our Black Friday and Cyber Monday promotion allowing us to hit our goal.

Blog, Retail

Get to Know the BlueCrew Dreamers – Ryan

Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.

Blog

Video: A BlueConic Tutorial

Our technology reduces barriers to solve a complex and difficult challenge: Collecting and analyzing first party data and actioning on it in real-time.

Guides, Videos

Get to Know the BlueCrew Dreamers – Mark

Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.

Blog

Content Recommendations After Outbrain and Taboola

What’s the alternative for that valuable advertising real estate on your site? Answer: recommendations for your own content that you control.

Blog, Entertainment, Media/Publishing

Why I vote for customer data platforms

There are dozens of personalization use cases for your data, segmentation, and analytics work. Here are three ways to quickly get started – and see value – with a customer data platform.

Blog, Entertainment, Finance, Hospitality, Insurance, Media/Publishing, Retail

Get to Know the BlueCrew Dreamers – Mike Day

Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.

Blog

DMPs’ Dreadful Downsides

Because data shouldn’t have an artificial shelf life.

Blog, Entertainment, Finance, Hospitality, Insurance, Media/Publishing, Retail

Get to Know the BlueCrew Dreamers – Alex Bruno

Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.

Blog

AdAge Thinks Marketing Tech Is Just “So Damn Confusing!”

“The smart marketer isn’t going to get bogged down in [technology] details.” He’s completely wrong.

Blog

Boosting media subscribers with visitor tracking

Media organizations looking for paying subscribers will want to target their readers with precision-honed marketing messages.

Blog, Media/Publishing

Marketing Tech Priorities: The Technologies That Should Be On Every Marketer’s 2017 Budget

We talk to a lot of marketers who, when it comes to technology, have the same three questions about whether they’ve got it right:

Webinars, Entertainment, Finance, Hospitality, Insurance, Media/Publishing, Retail

Why is retargeting so important? Because it’s so effective!

Retargeting has evolved into a highly effective marketing method. Now it’s time to make it work for you.

Blog

Tackling digital disruption with a customer data platform

Embracing digital disruption can and should start with marketing: give yourself the consumer insights you need to make that happen.

Blog

The “platform” in customer data platform

This is part three of a series and the previous ones about the “customer” and the “data” are easy to check back to. The last word in CDP is “platform.” This is […]

Blog

Improving audience targeting by bridging the data between your tools

Time to boost the relevance of your online ads, using data you’re likely already capturing.

Blog

Use a Customer Data Platform to Connect the Dots of Your Data [Video Blog]

Marketing is about communication, and to interact effectively, you need to personalize the experience for each customer on their terms.

Blog

Get to Know the BlueCrew Dreamers – Will

Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.

Blog

Customer data: Have your cake and eat it, too [Video Blog]

People coming to your website generally fall into two camps: new visitors you want to convert into buyers and repeat customers.

Blog

The “data” in customer data platform

But what exactly IS it about a CDP that makes it what it is? Let’s dive in a bit more!

Blog

CDP vs. DMP: What you need to know [Video Blog]

Comprehensive insights about consumers are impossible to discern without the kind of integration a CDP provides.

Blog

Driving online conversions with a personalized approach

Customizing websites based on customer profiles can bring a dose of relevance to web offerings.

Blog

Developing a Bounce Rate Remedy [Video Blog]

Is your bounce rate too high? Do you need a remedy A.S.A.P?

Blog

The “customer” in customer data platform

But what exactly IS it about a CDP that makes it what it is? Let’s dive in a bit more!

Blog

Three Takeaways from The FUSE Media Summit

FUSE takeaways: how publishers and media companies can drive their businesses forward

Blog

Why You Need BlueConic

Get to know the world’s simplest and most accessible customer data platform!

Videos

Get to Know the BlueCrew Dreamers – Martijn

Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.

Blog

3 Ways to Approach Customer-Centric Marketing

Marketing in a post-impressions world that puts the customer first means that brand must focus on quality, not quantity.

Blog

Why you should ditch your goal of a 360 degree customer view

“The very tools that contribute to the elusive single view of the customer will prevent you from ever having it. This goal is impractical any way you slice it; the evolution of technology results in a never-ending stream of more new-customer data.”

Blog

Technology Management and the Rise of Marketing Technologists

As martech professionals become more established within their organizations and more experienced at their jobs, their focus shifts from immediate tactical decisions about what to buy next, to more strategic questions of how to organize their technology resources to best support long-term goals.

Blog

Customer Data Platforms vs Data Management Platforms

With the help of a few of our friends, we’re uncovering the key differences between customer data platforms and data management platforms.

Guides, Whitepapers

Harness sophisticated retargeting to improve marketing outcomes

Better customer profiles may improve your retargeting and increase depth of customer engagement.

Blog

Improving website engagement by identifying individual intent

A connected marketing ecosystem can deliver right-on customer intent data, which can in turn lead to highly relevant experiences.

Blog

No Excuses: Master Marketing Essentials with BlueConic

Learn from our customers on how they have met their biggest marketing challenges with even bigger solutions.

Guides, Whitepapers

Three Reasons Why Built-For-Purpose Matters In Marketing Tech

I’d like to make a case that built-for-purpose is in fact better than retrofitted when it comes to marketing technology.

Blog

The BlueConic Guide to No Excuses Marketing: A Sneak Preview

We are busy day in and day out writing new emails, tweaking our website, and planning new campaigns in order to meet our marketing and sales goals. In an awesome twist of fate, the BlueConic product has simplified so many of these processes and by using our product to market our product (how #meta), my job is made a lot easier.

Blog

Get to Know the BlueCrew Dreamers – Patrick Atoon

Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.

Blog

Triangular Numbers as Applied to Marketing Tech

This approach of connecting everything with everything else, which most of the time isn’t even a conscious decision by organizations, inevitably leads to issues. A spider web emerges with integrations of different depth and ability, which is impossible to maintain and for which there is no oversight at all.

Blog

Connecting Visual Website Optimizer

There are some really great tools out there to make it very easy to A/B or multivariate test your website without any IT help to increase your conversion rates and […]

Blog

Webinar – Confessions of an Aspirational Marketer: The BlueConic Guide To No-Excuses Marketing

Let’s have a refreshing conversation and get you ready for a strong finish to the year.

Webinars

Get to Know the BlueCrew Dreamers – Mike B.

Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.

Blog

Make Marketing Great Again!

No one at BlueConic thinks we need to make marketing great “again” because marketing is a dynamic and evolving discipline.

Blog

BlueConic: Changing the Marketing Game

See how a customer data platform makes you a better digital marketer.

Videos

Light Up a Google AdWords Customer Match!

We went to work and are proud to introduce a new connection: Google AdWords Customer Match.

Blog

Synchronize your marketing with the customer journey

The customer journey encompasses a huge variety of touchpoints today. But it’s more important than ever to track consumers as they get closer to a purchase.

Blog

Get to Know the BlueCrew Dreamers – Patrick N.

Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.

Blog

A Connection With ExactTarget Makes Your Marketing Exactly on Target

With a quick click of a button you can sync profile data with SMC subscribers, and you can send profile properties to ExactTarget fields.

Blog

Get to Know the BlueCrew Dreamers – Connor G.

Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.

Blog

A CTO’s Perspective – Our View of What’s New with Customer Data Platforms

We’ve been up to a lot recently… let’s talk about what and why!

Blog

Confessions of an aspirational marketer

Rome wasn’t built in a day — and it wasn’t torn to the ground to be modernized either.

Blog

Webinar: Five Things Your Digital Analytics Vendor Wishes It Could Do But Can’t*

How a customer data platform helps you be the best online marketer you can be!

Webinars

A CTO’s Perspective – Facebook Custom Audiences

We’ve been up to a lot recently… let’s talk about what and why!

Blog

Get to Know the BlueCrew Dreamers – Alexa

Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.

Blog

A CTO’s Perspective – Control Groups

We’ve been up to a lot recently… let’s talk about what and why!

Blog

No Login, No Problem: Identifying Users and Taking Action with Customer Data Platforms

Identifying Users and Taking Action with Customer Data Platforms

Blog

BlueConic Snapshot: Members-Only Travel Organization

A member service organization has a singular aspiration: to be visible to members at the most relevant time to meet their needs.

Case Studies, Hospitality, Insurance

What’s New with Customer Data Platforms

It’s been a little over three years since Raab Associates introduced the label “Customer Data Platform” to describe an emerging class of marketer-controlled systems that use persistent, cross-channel customer data […]

Blog

Get to Know the BlueCrew Dreamers – Zack

Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.

Blog

Tackling Internal Problems with Customer Data Management

As with most high-value action items, customer data management comes with its own set of hurdles. Interestingly enough, one of the most prevalent problems stems from internal company cultures surrounding data.

Blog

How Integration Can Improve Your Data Management

Issues with integration present a major barrier when trying to unify data and make it meaningfully actionable. Without all the relevant data pieces, you won’t be able to create the most complete, accurate possible view of your customer’s actions and behaviors.

Blog

BlueConic Snapshot: Asset Management Firm

Targeted messaging drives double-digit results.

Case Studies, Finance

Get to Know the BlueCrew Dreamers – Josh

Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.

Blog

Webinar: Get Started With a Customer Data Platform: A Tutorial

Get more our of your customer data: watch our free webinar!

Guides, Webinars

Get to Know the BlueCrew Dreamers – Patrick C.

Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.

Blog

Part 2 – How to use first party data better

Direct, effective and readily available? The more we talk about first-party data the more it sounds like the Beyonce of data sources (did someone say #flawless?!).

Blog

Part 1 – Why first party data makes your marketing better

It’s no secret that data is a major player in the modern marketing game and first-party data leads the pack. 

Blog

Get to Know the BlueCrew Dreamers – Connor B

Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.

Blog

Get to Know the BlueCrew Dreamers – Floran

Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.

Blog

Webinar: Digital Engagement is Good for Business

Improve your bottom line with lessons in disruption and consumer engagement from the publishing industry.

Webinars

#TBT: Connect the Dots

With so many different channels for customer interactions and varying tools to track this customer data, successful marketing relies heavily on decision-makers being able to connect the dots.

Blog

Remedy Your Bounce Rate: Unlock Serious Staying Power

Decreasing bounce rates is a common goal for many marketing decision-makers. The key to cracking the code here is to first understand what causes high bounce rates and then adopt some best practices to remedy the problem.

Blog

Get to know the BlueCrew Dreamers – Hailey

Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.

Blog

Boston Globe Media Case Study

Boston Globe Media grows its active subscriber base by delivering a personalized content and marketing experience across its distinct media properties.

Case Studies, Media/Publishing

Get to Know the BlueCrew Dreamers – Todd

Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.

Blog

Dynamic Data

In the past few years it has become critical to move beyond the basics and start leveraging deeper and more insightful customer information. So what needs to be done that isn’t? And where should marketers be putting their focus? Let’s take a look.

Blog

The Prisoner’s Dilemma of Marketing and Digital Experience

Allow me to illustrate the marketing and digital experience version of the prisoner’s dilemma (apologies in advance to any theorists or …

Blog

Have your digital data cake and eat it too

A Customer Data Platform (CDP) does a lot more than collect data and help you to understand your audience. It goes way beyond in that the very reason data is collected and “activated” is to demonstrate to the audience that you understand them and their needs.

Blog

Get to Know the BlueCrew Dreamers – Kevin

Building The Dream: noun. The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.

Blog

#TBT – Superstar

Marketers are seeing their chances to become superstars with enriched content and digital interactions.

Blog

A Marketer’s Second Chance

You’ve heard the saying: You never get a second chance to make a first impression. Well, for marketers this isn’t necessarily true. In fact, you can even get a third and a fourth by utilizing retargeting.

Blog

After the Hire: Start-up Life on the BlueCrew

If you ask me what the scariest thing I have ever done is my first reaction would be, “dropping everything in New Jersey and moving to Boston.” Find out how I was SO confident to join a new company in a new city!

Blog

Get to Know the BlueCrew Dreamers – Cory

Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.

Blog

#TBT – Ignition

Put simply: creating an increased focus on retargeting is a valuable venture (I mean honestly, just ask R.Kelly how the Ignition remix went for him). BlueConic can help with just that.

Blog

Get Smart

Modern day marketing leaders MUST leverage digital analytics and personalization platforms to cater to the omni-channel nature of the customer journey.

Blog

Webinar: Say Goodbye to Spray-And-Pray Advertising

Learn how to increase the ROI of your ad spend from best-in-class advertisers across industries.

Webinars

#TBT – Smart House

Turns out, many marketers could desperately use a marketing version of the coveted Smart House.

Blog

What the actual &$%# IS a marketing cloud!?

I have an honest question: what the actual &$%# IS a marketing cloud!?

Blog

#TBT – Wannabe

Let BlueConic help you spice up your personalization tactics with more in-depth segmentation and better insights – creating a marketing strategy the Spice Girls would be proud of.

Blog

Dating with Data: Part Two

Navigating the road to romance is no easy journey – but it’s a valuable one. BlueConic is here to provide you with all the dating tips and tricks you could possibly need.

Blog

#TBT – Total Request Live

TRL holds a special place in our TBT-loving hearts. Today, we have a countdown of our own.

Blog

Dating with Data: Part One

Customers want to feel like they are on a date with your brand, they want that I-only-have-eyes-for-you feeling. To get there you need to dig deeper with your personalization efforts.

Blog

#TBT – Lean on Me

Marketing technology can be hard but BlueConic can make it simple: Lean on us!

Blog

Did I get my Brinker Supergraphic predictions right?

Let’s just put it this way: I did a helluva lot better in those predictions than I am currently doing in my March Madness brackets (Middle Tennessee…really?) Before I begin, […]

Blog

Don’t be a Basic B…uh, Marketer

As a digital marketer, if there is one descriptor you don’t want attached to your efforts today, it’s basic. The modern world of marketing demands companies operate a step above just adequate. Yet, many businesses are hardly treading water on that front.

Blog

#TBT – The Double Dare Slopstacle Course

While marketers today aren’t exactly swimming through pools of food to get to their end goals, they are facing some pretty distinct obstacles.

Blog

Learning to Tango with Your Target Audience

Customer acquisition is really just a well-executed dance between a company and its target audience. So, the question is: are you and your team ready to tango? Good, let’s get started.

Blog

How to Hire the Team Behind Building The Dream: A Profile Of The BlueCrew

“Our CEO sent me a text message that included the following statement: “Hurry up and get here; we’ve got a dream to build!”

Blog

Marketing Technology Maturity Model Announcement

A truly user-driven marketing strategy leverages knowledge of the needs and wants of each individual user to deliver relevancy at every point of interaction, whether that’s a web user looking […]

Blog

Answering a frequent question: “So, how is BlueConic different from a DMP?” – Series Part 1

We get this question a lot (like, a LOT): How is BlueConic – or CDPs more generally – different from a DMP? This is a totally legit question. To provide […]

Blog

What I Expect To See In Scott Brinker’s 2016 Marketing Tech Landscape Supergraphic

While marketing technologists, analysts, and vendors alike all wait with bated breath for the next installment of ChiefMarTech’s marketing technology landscape supergraphic, I thought it’d be a good time to […]

Blog

Infographic: Maximize The Value of Your Ad Retargeting

How digital marketers can spend retargeting dollars more efficiently to drive better CTRS, conversions, and campaign ROI.

Infographics

Happy holidays from the BlueCrew!

After an exciting, challenging, fun-filled 2015, on behalf of all of us at BlueConic, happy holidays to you and yours! An especially warm wishes to our amazing clients to whom […]

Blog

Effective measurement demonstrates the bottom-line benefits to personalization

Part 3: Measure the Success Just as important as the approach marketers take to web personalization is how they measure the success of their campaigns. Collection, measurement, and analysis of […]

Blog

Use web engagement to drive better personalization

Part 2: The Approach As we explored in part one of the web engagement blog series, website personalization is a critical competence for marketing to use in support of the […]

Blog

Marketing software’s spider web problem

Integrate what you have to address your current challenges If you’ve ever taken a moment to step back and look at one of nature’s architectural marvels – the spider web […]

Blog

BlueConic Blog: Web Engagement & Personalization

Part 1: Budgeting & Investment The amount of time spent on a website doesn’t directly correlate to an immediate purchase, but it certainly increases the likelihood and creates a bigger […]

Blog

Let’s double down on DoubleClick

Todd: Hello readers (and Cory)! Today we’ve got double the fun for you – literally – as we’re talking about the BlueConic connections with DoubleClick Campaign Manager and DoubleClick for […]

Blog

MailChimp and BlueConic: bringing web and email – and two-word company names – together forever

Cory: There are two reasons I’ve been excited to talk about the BlueConic connection with MailChimp for weeks now – the first is the awesomeness of the connection itself and […]

Blog

Our holiday gift to you: Customer data management best practices for 2016

Yesterday, we hosted a webinar about best practices in customer data management for 2016. If you couldn’t make it and don’t want to listen to the recording (it’s only half […]

Blog

Webinar: Customer Data Management Best Practices – 2016

In this webinar we’ll look at how to gain competitive advantage by more intelligently using customer data

Webinars

Optimize this!

Cory: Hey Todd!! How’s recovering from Thanksgiving going? Todd: It’s a process, Cory, but one foot in front of the other right? Cory: Absolutely. And no time to languish in […]

Blog

Match made in heaven: Data layers and BlueConic profiles

Last week we talked about data layers. We talked a little bit about how they work and how/why you might get started with one. This week I want to show […]

Blog

Boston Globe: From Anonymous to Known to Customer

Interview with Peter Doucette, Chief Customer Office of the Boston Globe

Videos, Media/Publishing

How do you get started with a data layer?

Welcome back! I’m glad you’re back for Part Deux of my data layers discourse (if you missed Part The First, just click here). Let’s jump right in where we left […]

Blog

To measure or not to measure? That’s definitely NOT the question

Ad Retargeting Part 3: Measure success Now that we have covered how to use your ad retargeting budget wisely and target consumers based on behavioral data rather than just demographics, […]

Blog

How does a data layer work?

In a recent post about BlueConic Connections, our esteemed VP of Marketing, Ms. Cory Munchbach and I had some fun talking about a few tag management Connections BlueConic published this […]

Blog

Tag – you’re it!

Todd: As a parent to four little ones, I can really get behind any game of tag. Cory: As a child at heart, me too #peterpanismyspiritanimal #nevergrowup Todd: Alrighty then! […]

Blog

All data is not created equal (I’m looking at you, demographics)

Ad Retargeting Part 2: The Approach It is widely thought that ad retargeting based on demographics is beneficial in order to drive conversions. Sending ads specific to an individuals’ age, […]

Blog

Another A on a mondAY

Cory: See what I did there? Hey Todd! Todd: Happy Monday, Cory! Glad you’re here so we can talk about another Adobe connection – this time, we have Adobe Analytics! […]

Blog

Getting more out of Adobe Audience Manager

Cory: Hey Todd! Time for the big reveal of which lucky Connection is going to have the privilege of being the first to be showcased in this series. Drum roll […]

Blog

“I spent millions on retargeting and all I got was this lousy CTR?”

Ad Retargeting, Part 1: Budgeting & Investment This is the first of three posts about how to get more out of your ad retargeting programs. Marketers are starting to see […]

Blog

Introducing: a rainbow of connections

Cory: Hello everyone! Cory and Todd here to welcome you to the first in a series of posts we’re writing about the plugins that make up the BlueConic Connections library, […]

Blog

Use Case: Connecting Native App and Web

Watch this two minute video to learn how BlueConic helps you integrate native app data with web data.

Videos

Webinar: 99 Problems But Adblocking Ain’t One

Want to tackle the challenges ad blocking poses head on? Watch this webinar!

Webinars

Tutorial: Batch Connections

Guides, Videos

Dealing with ad blockers: make a little lemonade

Publishers – and specifically, the publishing business model – have been the subject of much recent conversation related to ad blocking technologies. And it’s not just a philosophical discussion: according […]

Blog

How to use ad blocking to your advantage

Ad blocking. It became the talk of the tech town this week along with the release of iOS9 and the ability to enable ad blocking in Safari.  For publishers, advertising is […]

Blog

Getting started with customer experience individualization

This article appeared on www.cmswire.com on September 8, 2015 – view the original article here. Call it the customer engagement paradox: marketers turn daily to expensive, complex, digital technologies in an effort to […]

Blog

Tie together the marketing landscape pieces

This article appeared on www.cmswire.com on August 19, 2015 – view the original article here. According to MarTech Advisor, more than $1 billion was invested in MarTech companies in Q2 2015. However, in […]

Blog

BlueConic’s infinite harvesting season

Although the beginning of the fall is usually considered to be the start of harvesting season, here at BlueConic, this year we got underway early. Recently, we started a team […]

Blog

Tutorial: Scheduling Dialogues

Guides, Videos

Tutorial: Responsive Websites

Guides, Videos

White Paper: The Four Competencies Of Marketing Individualization

Want to win with empowered consumers? Embrace individualization – today’s marketing discipline.

Whitepapers

Use Case: Cross-device shopper recognition

Recognizing the multi-channel shopper whenever she pops up is a challenge and this video shows how BlueConic helps marketers do just that – across channels, devices and sessions.

Videos, Retail

Webinar: The House That Data Built

Learn how marketers use digital intelligence to drive individualization – and better marketing outcomes.

Webinars

Use Case: Anonymous Cart Retargeting

This video explains how BlueConic helps retail marketers reach anonymous cart abandoners and retarget shoppers via relevant ads to improve conversions.

Videos, Retail

Coming to grips with the marketing software pricing universe

This is a big day for BlueConic – and for enterprise marketing software more broadly – as we publicly and loudly (yes, loudly) announce our pricing and introduce a full-fledged […]

Blog

Consider individualization rather than personalization

This article appeared on www.chiefmarketer.com on May 26, 2015 – view the original article here. A recent eConsultancy research study revealed that 4 out of 5 consumers feel brands don’t know them as […]

Blog

BlueConic Seamlessly Ties Together Mobile And Web Experiences

Enhanced functionality in the platform drives fully integrated cross-channel engagement

Videos

The future of marketing technology

This article appeared on www.xconomy.com on May 12, 2015 – view the original article here. The digital age has revolutionized marketing, increasing its complexity as well as creating the opportunity to dramatically improve […]

Blog

The Apple Watch and the immediacy/intimacy paradigm

My Apple Watch arrived at the end of last month and over the ensuing two weeks, I’ve been testing and tweaking it and identifying new ways that it impacts my […]

Blog

Recap: Webinar DMPs and CDPs and CRMs – Oh My!

Last Thursday, Cory Munchbach, our Director of Product Marketing hosted a webinar about marketers’ decade-long quest for unified customer data. She talked about the role of the nascent but fast-growing […]

Blog

Webinar: DMPs and CDPs and CRMs – Oh My!

Get to know the different data solutions in order to maximize your use of customer data.

Webinars

Infographic: DMPs and CDPs and CRMs – Oh My!

How the Customer Data Platform creates a single source of truth

Infographics

Stop wasting money by retargeting the wrong user

According to a December 2014 retargeting report AdRoll, 24% of the marketing departments within large companies (1,000+ employees) have committed 50% of their digital ad budgets to retargeting. It’s a staggering number, and […]

Blog

The “individual” imperative – how marketing & customer experience are converging to better serve customers

This article appeared on www.hyken.com on April 24, 2015 – view the original article here. This week on our Friends on Friday guest blog post, my colleague Cory Munchbach writes about […]

Blog

How customer data platforms tear down the data silos

Marketers have struggled to unify all their customer data ever since they started storing that data on computers – and probably before, judging from historical pictures of giant file rooms. […]

Blog

Why you need a customer data platform

Eighty-four percent. 84%. More than eight in ten. That’s the number of marketers who say they have a “weak” or “no” capability when it comes to distributing profile store data […]

Blog

Forrester Marketing Forum 2015: Do or do not… there is no try.

After Cory’s write up on the recent Martech event it is my turn to summarize another amazing event we visited, “The Forrester Forum for Marketing Leaders” organized by Cory’s previous […]

Blog

5 areas of visitor characteristics that you shouldn’t leave up for grabs

Nobody has to explain to a marketer that the more you know about your visitor, the more effective your communication can be. Research however shows that the majority of personalization executed […]

Blog

Avoiding the aggregate with segmentation

Segmentation in digital analytics is nothing new. For years, perhaps the most-loved feature in Google Analytics has been “advanced segments” (now just “segments”), which allow you to create a seemingly […]

Blog

MarTech conference highlights three areas of convergence in marketing

I just got home from the MarTech conference in San Francisco, which a few of us BlueConic folks attended. If I had to sum up the event in a word […]

Blog

Infographic: Start Using Always-on Optimization in Four Steps

Stop testing buttons colors, start optimizing the customer journey

Infographics

How “test and optimization”-tools became “test or optimization”-tools

I have been talking a lot to marketers that use A/B testing to improve their online results and it always strikes me how obsessed they seem to be with the […]

Blog

Webinar: Start Using Always-on Optimization in Four Steps

Stop testing button colors and start optimizing the whole customer journey

Webinars

Marketing is like a slot machine – here’s how to win

I hate gambling. You insert a dollar in a slot machine, pull the lever, and wait to see if you win or lose. You do this knowing full well that […]

Blog

Are your “actionable insights” ignored, stuck, or buried?

Digital analysts have long been working to form actionable insights (Actionable Web Analytics was published in 2007, and I haven’t been able to avoid the A word since). Coming up with […]

Blog

Welcoming the Boston Globe

Today we are thrilled to announce the addition of the Boston Globe to our growing list of customers. Working with a world-class media and news organization that is aggressively adopting […]

Blog, Media/Publishing

Quick Connections and Platform Plugins

Quick Connections and Platform Plugins make it easier then ever to connect your disconnected data sources.

Videos

Announcing! New capabilities to seamlessly connect data and get more out of your marketing technology stack

BlueConic’s amazing engineering team is all based in Nijmegen, Netherlands and they came to visit us Boston-based folks earlier this month for a full week of activities – from an […]

Blog

Why we built BlueConic

The outcomes of your marketing efforts depend on your ability to identify, understand, and interact with prospects and customers on an individual basis. Because the better you know the individual […]

Blog

Maturity Model: User-driven Marketing

This whitepaper presents a maturity model that marketers can use to benchmark their current marketing strategy.

Whitepapers

Webinar: Four Steps To a User-driven Marketing Strategy

Analyst David Raab presents 4 maturity stages to grow your user-driven marketing strategy.

Webinars

White Paper: Guiding the Customer Journey

learn more about who a user is and how to guide them to take the next step in their journey.

Whitepapers

Sport and Entertainment Brand Increases Online Ticket Sale Conversion

Sport and entertainment brand managed to reach targeted loyal customers with relevant messages and increased conversion rate up to 6%.

Case Studies, Entertainment, Retail

International Sports Brand Gains Loyal Fans and More Profit

International sports and entertainment brand leverages BlueConic to enable relevant offers, raising revenue by 30%, while growing customer loyalty.

Case Studies, Entertainment, Retail

Actionable Journey Insights

Actionable Journey Insights help you drive more insights from your user data, make better decisions and discover segments.

Videos

Self-learning optimization

Learn how BlueConic’s algorithm-driven optimization engine offers the most relevant and best performing message on an individual basis.

Videos

BlueConic Journey Simulation

Visualize the customer journey in revolutionary ways, identify gaps and optimize them in real-time.

Videos

Multi-label Publisher Improves Service Levels to Readers and Advertisers

Utilizing the BlueConic platform, this multi-label publisher profiles anonymous and known users based on their cross-channel behavior, doubling CTRs.

Case Studies, Media/Publishing

White Paper: Discovering BlueConic

Under the hood: Learn how you can enable user-driven marketing for your enterprise. Start leveraging the value of your customer profiles.

Whitepapers

White Paper: BlueConic Architecture

Builds cross-channel progressive profiles from the very first online interaction.

Whitepapers

Large Roadside Assistance Brand Delivers Successful Cross-Sell and Upsell Campaigns

Large roadside assistance brand offers individualized cross-sell and up-sell messages to existing customers, growing conversion from 3% to 30%.

Case Studies

International Travel Company Optimizes the Online Customer Experience

International travel company increased conversion rates by 4.5% by offering relevant housing promotions to segments of travellers.

Case Studies, Hospitality

Tutorial: Segment Creation

Guides, Videos

Tutorial: Plugins

Guides, Videos

Tutorial: Connections

Guides, Videos

Tutorial: Campaign Insights

Guides, Videos

Tutorial: Dashboard Creation

Guides, Videos

Tutorial: Segment Insights

Guides, Videos

Apple Watch could change brand marketers’ timing

This article also appeared on Multichannel Merchant Last month, in typical fanfare, Apple announced the Apple Watch – the first wearable device from the company. As expected, the unveiling was […]

Blog

Transition marketing from map to navigation system

This article also appeared on CMO.com Not too long ago, a cross-country trip meant pulling out a paper map and a pen. Today, that process has been up-leveled to on-demand, […]

Blog

Context is the new king: 4 rules in the post-content marketing era

This article also appeared on CMO Essentials “Content is king” has been a must-follow mantra for marketers since the turn of the millennium—shortly after Bill Gates coined the phrase in […]

Blog

Tutorial: External Trackers

Guides, Videos

Tutorial: Dialogue in 60 Seconds

Guides, Videos

Tutorial: Dialogue Overview

Guides, Videos

Tutorial: Optimizers

Guides, Videos

Context is king: Points to consider when implementing a contextual marketing strategy

This article also appeared on IDG Connect For the past few years, marketers have focused on pushing incredible amounts of content to their consumers and prospects to fit the mold […]

Blog

Four steps for harnessing data to build customer engagement

This article also appeared on: iMedia Connection Big Data is booming. It’s no secret that utilizing data in the correct way can unlock some amazing insights that can help you […]

Blog

Tutorial: Labels

Guides, Videos

Tutorial: Listeners

Guides, Videos

Tutorial: Smart Navigation

Guides, Videos

Tutorial: Defining Positions

Guides, Videos

Tutorial: Profile Properties

Guides, Videos

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