Customer Data Platform Resources

Forrester Report Now Tech: Customer Analytics Technologies, Q1 2020

Download Forrester’s Now Tech: Customer Analytics Technologies, Q1 2020 report to get an overview of the current customer analytics technology landscape, the value you can expect to gain from these technologies, and a list of the top vendors — including BlueConic.

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Forrester Report Now Tech: Customer Analytics Technologies, Q1 2020

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How Dennis Publishing Made First-Party Data Core to its Business Transformation

The Third-Party Data Deprecation Playbook

Digital Transformation in Financial Services: A Case Study

Telia Company Leverages AI to Deliver Personalized Experiences in Every Customer Lifecycle Stage

Beyond the Cookie: Personalization for 2022

The Third-Party Data Deprecation Playbook

A Single Customer View for Consumer Goods

Ad Targeting in the Extended Identity Crisis

Identity Terms, Defined

Identity Resolution in 2022: Be Ready When Third-Party Cookies Disappear

Starting Your Customer Data Platform Journey

How a CDP Enables Operational Agility

A Single Customer View for Telecommunications

Identity Resolution with BlueConic

Improving Marketing’s Operational Efficiency with a Customer Data Platform

Why Data & Analytics Leaders Are Embracing CDPs

Assessing Technology’s Impact on Marketing & CX Operations

How Companies Accelerate Growth with a CDP

HEINEKEN USA’s Journey to Building Golden Consumer Records

HEINEKEN USA Builds ‘Golden Consumer Records’ to Enable DTC Relationships

Omni-Channel Acceleration in Retail

10 Customer Data Platform Use Cases

How to Get Started with Your CDP Use Cases

Forrester Report Now Tech: Customer Analytics Technologies, Q1 2020

How CDPs Accelerate Digital Transformation

Identity Crisis: Media, Technology, and Data in the Next Decade

Business Transformation in Media & Publishing

Identity Crisis: Engaging Customers in a Post-Cookie World

Interview with Belgian Cycling Factory on Transforming the Customer Relationship

BlueConic’s Customer Data Platform Explained

How VF Corp Made the Single Customer View a Reality

Why Operational Efficiency Is Your New Marketing Metric: Measuring MarTech Effectiveness

Belgian Cycling Factory Accelerates Digital Transformation with BlueConic

Improving Operational Efficiency with Modern Tech

Overcoming Barriers to Cross-Channel Customer Experiences

How One Retailer Levels the Playing Field with Amazon

The ROI of a CDP: 6 Ways Enterprises Reduce Marketing Costs & Unlock Revenue

What Is a CDP? And What Isn’t a CDP?

10 CDP Use Cases to Accelerate Business Growth

WEHCO Media Builds Subscription Model Around CDP

Lifecycle Marketing: Why Customer Data Is Critical to Orchestrating Individualized Experiences

The New Customer Engagement Model: How to Adapt Your Marketing in the Consumer Privacy Era

Will CCPA Change Your Marketing? Understanding Its Impact

Marketing Cloud CDP vs. Pure-Play CDP: Comparing the Customer Data Platforms

Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks

Retailer Builds Omnichannel Customer View to Boost CX

Why Brands Will Abandon Marketing Cloud Suites in 2021

Goba Sports Group Unifies Data for Marketing Efficiency

AI for Marketing: Why It’s Overpromised & Underdelivered, Until Now

Advantage Rent A Car Drives 25% Lift in Direct Bookings

How Franklin Sports Built a Hyper-Personalization Strategy

How America’s Test Kitchen Boosts Customer Engagement

Evolving from Personalization to Individualized Marketing

Death of Third-Party Cookies: What It Means for Marketing

BlueConic Platform Overview

Data Privacy: Compliance and Consent Management Tips

2020 Gartner Market Guide for Customer Data Platforms

How to Fuel Monetization and Subscription Revenue

Building a Business Case for a Customer Data Platform

How B2B Media Brands Can Grow Revenue with a CDP

FOLIO: Why Data is the Future of Your Publishing Business

The Three Flavors of Identity Resolution

How to Write a CDP RFP Based on Your Business Needs

Toolkit: Selecting the Right Customer Data Platform

Holland.com Increases GDPR Consent Rate to 75%

Behind the Digital Transformation of Bob’s Discount Furniture

TotalRetail Tech Video Interview: CDPs for Retail

WEHCO Media Achieves 100% Subscription Growth

Unlock Your Facebook Ad Targeting Secret Weapon

Consent Management for GDPR Made Simple

CDP Vendor Openness Checklist

CDP vs. DMP: Differences Between the MarTech

RAEN Optics’ 20/20 Focus on Digital Shopper Experience

Get to Know a Data Layer

CDP vs. DMP: Discover the Key Differences Between the MarTech

Boston Globe Media Case Study

Interview with The Boston Globe’s Peter Doucette