Customer Data Platform Resources

Webinar

Vendor Landscape: Digital Intelligence Technology Providers You Should Care About

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Case Study

BlueConic Snapshot: Energy Company

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Infographic

Get to Know a Data Layer

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Webinar

Five Things We’ve Learned About Customer Data in 2016

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Webinar

Marketing Tech Priorities: The Technologies That Should Be On Every Marketer’s 2017 Budget

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eBook

Customer Data Platforms vs Data Management Platforms

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eBook

No Excuses: Master Marketing Essentials with BlueConic

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Webinar

Confessions of an Aspirational Marketer: The BlueConic Guide To No-Excuses Marketing

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Video

BlueConic: Changing the Marketing Game

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Webinar

Five Things Your Digital Analytics Vendor Wishes It Could Do But Can’t

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Case Study

BlueConic Snapshot: Members-Only Travel Organization

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Case Study

BlueConic Snapshot: Asset Management Firm

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Webinar

Get Started With a Customer Data Platform: A Tutorial

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Infographic

DMPs and CDPs and CRMs…Oh My!

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Webinar

Digital Engagement is Good for Business

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Case Study

Boston Globe Media Case Study

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Webinar

Say Goodbye to Spray-And-Pray Advertising

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Infographic

Maximize The Value of Your Ad Retargeting

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Video

Interview with Peter Doucette, Chief Customer Officer at The Boston Globe

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Webinar

Customer Data Management Best Practices – 2016

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Webinar

99 Problems But Adblocking Ain’t One

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Whitepaper

The Four Competencies Of Marketing Individualization

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Webinar

The House That Data Built

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Webinar

DMPs and CDPs and CRMs, Oh My!

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Webinar

Start Using Always-on Optimization in Four Steps

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Infographic

Always-on Optimization in Four Steps

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Whitepaper

Maturity Model: User-driven Marketing

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Webinar

Four Steps To a User-driven Marketing Strategy

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Webinar

Stop Testing, Start Optimizing

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Webinar

Big Data in Four Steps

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Case Study

International Sports Brand Gains Loyal Fans and More Profit

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Case Study

Sport and Entertainment Brand Increases Online Ticket Sale Conversion

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Case Study

International Travel Company Optimizes the Online Customer Experience

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Case Study

Multi-label Publisher Improves Service Levels to Readers and Advertisers

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Case Study

Large Roadside Assistance Brand Delivers Successful Cross-Sell and Upsell Campaigns

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Whitepaper

BlueConic Architecture

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Whitepaper

Discovering BlueConic

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Resources

Building a Business Case for a Customer Data Platform

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AI for Marketing: Why It’s Overpromised & Underdelivered, Until Now

Advantage Rent A Car Drives 25% Lift in Direct Bookings

How Franklin Sports Built a Hyper-Personalization Strategy

How America’s Test Kitchen Boosts Customer Engagement

Evolving from Personalization to Individualized Marketing

The Death of Third-Party Cookies: What It Means for Your Marketing

BlueConic Customer Data Platform Product Overview

Data Privacy: Compliance and Consent Management Tips

Gartner Market Guide for Customer Data Platforms for Marketing

How to Fuel Monetization and Subscription Revenue

What is a CDP? And What isn’t a CDP?

Building a Business Case for a Customer Data Platform

How B2B Media Brands Can Grow Revenue with a CDP

Amac Makes Email Campaigns Personal

FOLIO: Why Data is the Future of Your Publishing Business

What You Need to Know About CDPs & How to Use them in Performance Marketing

Three Flavors of Identity Resolution

How to Write a CDP RFP Based on Your Business Needs

Toolkit: Select the right customer data platform for you

Holland.com Increases GDPR Consent Rate to 75%

Finance and Insurance Success Guide

B2B Success Guide

Travel and Hospitality Success Guide

Publishers Success Guide

Retail Success Guide

Eloqua Super User Group at Chicago Bulls

Define Success And Get The Most From Your CDP

Behind the Digital Transformation of Bob’s Discount Furniture

TotalRetail Tech Video Interview: CDPs for Retail

Leaders Lead: The First-Party Data Opportunity in Retail

Raycom Sports Unifies Data Across Web, Mobile App, and Email

WEHCO Media Achieves 100% Subscription Growth

Brief Media Increases Subscription Revenue & Reduces Churn

Unlock Your Facebook Ad Targeting Secret Weapon

CDPs: A Marketer’s Customer Data Control Center

MediaGrowth Summit 2018

Consent Management for GDPR Made Simple

Defining a CDP: What it is. What it isn’t.

CDP Proficiency Framework

A Dozen Cool Things to do with a Customer Data Platform

A Dozen Cool Things to Do With a CDP

Industry Insight: The CDP Opportunity for Publishers

What GDPR Means for Marketers and for CDPs

CDP Vendor Openness Checklist

Sizing up the CDP Opportunity for Publishers

Two Years Later: DMPs and CDPs and CRMs – Oh My!

FAQ: BlueConic’s JavaScript tag, explained

Unifying Customer Data Doesn’t Have a One-Size-Fits-All Approach

CDP vs. DMP

What to Do With Your Customer Data

What to Do First with Your Customer Data Platform

RAEN Optics’ 20/20 focus on their digital shopper experience

Marketing Technology Priorities

Get Your Head out of the (Marketing) Clouds

Customer Data Platforms & Digital Intelligence: Explained

Vendor Landscape: Digital Intelligence Technology Providers You Should Care About

BlueConic Snapshot: Energy Company

Get to Know a Data Layer

Five Things We’ve Learned About Customer Data in 2016

Marketing Tech Priorities: The Technologies That Should Be On Every Marketer’s 2017 Budget

Customer Data Platforms vs Data Management Platforms

No Excuses: Master Marketing Essentials with BlueConic

Confessions of an Aspirational Marketer: The BlueConic Guide To No-Excuses Marketing

BlueConic: Changing the Marketing Game

Five Things Your Digital Analytics Vendor Wishes It Could Do But Can’t

BlueConic Snapshot: Members-Only Travel Organization

BlueConic Snapshot: Asset Management Firm

Get Started With a Customer Data Platform: A Tutorial

DMPs and CDPs and CRMs…Oh My!

Digital Engagement is Good for Business

Boston Globe Media Case Study

Say Goodbye to Spray-And-Pray Advertising

Maximize The Value of Your Ad Retargeting

Interview with Peter Doucette, Chief Customer Officer at The Boston Globe

Customer Data Management Best Practices – 2016

99 Problems But Adblocking Ain’t One

The Four Competencies Of Marketing Individualization