Customer Data Platform Resources

Guide

2020 Gartner Market Guide for Customer Data Platforms

Download the 2020 Gartner Market Guide for Customer Data Platforms today to learn about the current CDP landscape, what the platform offers CMOs and their teams, and leading vendors — including BlueConic.

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Webinar

Lifecycle Marketing: Why Customer Data Is Critical to Orchestrating Individualized Experiences

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eBook

The New Customer Engagement Model: How to Adapt Your Marketing in the Consumer Privacy Era

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Webinar

Will CCPA Change Your Marketing? Understanding Its Impact

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Infographic

Marketing Cloud CDP vs. Pure-Play CDP: Comparing the Customer Data Platforms

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eBook

Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks

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Webinar

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Whether you’re looking for operational efficiencies or improved marketing effectiveness through data activation, our customer data platform can help.

Resources

2020 Gartner Market Guide for Customer Data Platforms

No Results Found

Lifecycle Marketing: Why Customer Data Is Critical to Orchestrating Individualized Experiences

The New Customer Engagement Model: How to Adapt Your Marketing in the Consumer Privacy Era

Will CCPA Change Your Marketing? Understanding Its Impact

Marketing Cloud CDP vs. Pure-Play CDP: Comparing the Customer Data Platforms

Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks

10 Customer Data Platform Use Cases for Data-Driven Marketers

Leveraging a CDP for Omnichannel Retail Marketing

Planet Blue Builds Omnichannel Customer View to Boost CX

Why Brands Will Abandon Marketing Cloud Suites in 2020

Goba Sports Group Unifies Data for Marketing Efficiency

AI for Marketing: Why It’s Overpromised & Underdelivered, Until Now

Advantage Rent A Car Drives 25% Lift in Direct Bookings

How Franklin Sports Built a Hyper-Personalization Strategy

How America’s Test Kitchen Boosts Customer Engagement

Evolving from Personalization to Individualized Marketing

Death of Third-Party Cookies: What It Means for Marketing

BlueConic Customer Data Platform Product Overview

Data Privacy: Compliance and Consent Management Tips

2020 Gartner Market Guide for Customer Data Platforms

How to Fuel Monetization and Subscription Revenue

What Is a CDP? And What Isn’t a CDP?

Building a Business Case for a Customer Data Platform

How B2B Media Brands Can Grow Revenue with a CDP

Amac Makes Email Campaigns Personal

FOLIO: Why Data is the Future of Your Publishing Business

The Three Flavors of Identity Resolution

How to Write a CDP RFP Based on Your Business Needs

Toolkit: Selecting the Right Customer Data Platform

Holland.com Increases GDPR Consent Rate to 75%

Define Success And Get The Most From Your CDP

Behind the Digital Transformation of Bob’s Discount Furniture

TotalRetail Tech Video Interview: CDPs for Retail

Raycom Sports Unifies Data Across Web, Mobile App, and Email

WEHCO Media Achieves 100% Subscription Growth

Brief Media Increases Subscription Revenue & Reduces Churn

Unlock Your Facebook Ad Targeting Secret Weapon

CDP: A Marketer’s Customer Data Control Center

MediaGrowth Summit 2018: Publisher Takeaways

Consent Management for GDPR Made Simple

Defining a CDP: What It Is, and What It Isn’t

The CDP Proficiency Framework for Brands

A Dozen Cool Things to Do with a CDP

A Dozen Cool Things to Do With a CDP

CDP Vendor Openness Checklist

Two Years Later: DMPs and CDPs and CRMs, Oh My!

CDP vs. DMP: Differences Between the MarTech

RAEN Optics’ 20/20 Focus on Digital Shopper Experience

Digital Intelligence Technology Providers to Know About

BlueConic Snapshot: Energy Company

Get to Know a Data Layer

CDP vs. DMP: Discover the Key Differences Between the MarTech

BlueConic: Changing the Marketing Game

BlueConic Snapshot: Members-Only Travel Organization

BlueConic Snapshot: Asset Management Firm

DMPs and CDPs and CRMs, Oh My!

Boston Globe Media Case Study

Interview with The Boston Globe’s Peter Doucette

The Four Competencies Of Marketing Individualization

DMPs and CDPs and CRMs, Oh My!

International Sports Brand Gains Loyal Fans and More Profit

Sport & Entertainment Brand Grows Online Sales

International Travel Company Optimizes the Online Customer Experience

Multi-label Publisher Improves Service Levels to Readers and Advertisers

Roadside Assistance Brand Improves Cross-Selling

BlueConic Architecture: Breaking Down Our Features

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