3C19E504-1CDA-4670-987C-0EB3A4C8733E
On-Demand Webinars
Personalization at Scale: Telia’s CDP Journey from Blueprint to Value Realization
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Reports & Guides
BlueConic Platform Overview

Learn more about BlueConic and how our customer data platform can power your data-driven business processes to accelerate growth.

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Videos
Integrating Customer Centricity into the Digital Marketing Transformation Roadmap
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Why Marketers Should Embrace ADPPA

Find out why marketers should embrace ADPPA to build trusted relationships with their customers and use it as a source of differentiation.

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On-Demand Webinars
CMO-Level Insights to Elevate Your Personalization Strategy

This on-demand webinar explores how marketers and CMOs can elevate their organization’s approach to drive engagement and deliver financial results.

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Videos
Turn Your Mature Data Organization into a Revenue Machine

Watch this session from the INMA World Congress 2022 to learn how you can turn your first-party data asset into a revenue-generating product.

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Marketing Cloud CDP: Oxymoron, Vaporware, or Other?

Marketing cloud's pivot into building a CDP reinforces the fact that a combination of features in existing marketing technology tools does not equal a CDP.

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Blog
BlueConic named a finalist in Digiday and INMA Awards alongside Endeavor Business Media
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eBriefs
A Single Customer View for Financial Services

Download this ebrief to learn how financial services companies are turning first-party data into a strategic business asset by creating a single customer view for the business.

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BlueConic Named a Leader in IDC MarketScape for Retail & CPG Customer Data Platform Software Providers
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Videos
Apple’s Privacy Push

Discover how Apple’s privacy changes are impacting the mobile ad industry as a whole.

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On-Demand Webinars
Debunking the 4 Myths of Consumer Data Privacy

Forrester analyst Stephanie Liu joins BlueConic’s Cory Munchbach to debunk the 4 myths of consumer data privacy that are holding marketers back.

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Videos
The Data Clean Room Boom

Learn why data clean rooms are gaining pace amid the third-party cookie’s demise.

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Videos
Winners and Losers of Apple’s Privacy Changes

Discover the biggest winners and losers from Apple’s privacy-related changes.

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Data Clean Rooms: The Next Era of CPG

What is a data clean room and why is it the future of CPG? The definitive guide to the latest tool in your data deprecation toolkit.

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Reports & Guides
IDC MarketScape: Worldwide Retail & CPG Customer Data Platform Software Providers 2022 Vendor Assessment
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Reports & Guides
2022 Gartner® Market Guide for Customer Data Platforms

Download the Gartner Market Guide for recommendations to help you select the right CDP vendor.

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Infographics
Why Ethical Data Management and Privacy Matter

See why data ethics, privacy, and trust are non-negotiable imperatives that will affect every company over the next decade.

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Expanding Your CDP Use Cases: Publishers

Discover three common CDP use cases publishers implement today to unlock reader and subscriber revenue and accelerate business growth.

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On-Demand Webinars
Why Publishers Rely on CDPs to Grow Revenue

In this webinar we explore how CDPs provide untapped value into your first-party data, insulates you from growing privacy regulations, and helps you build trust with your audiences.

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Reports & Guides
Forrester Now Tech: Customer Data Platforms, Q1 2022

This Forrester report provides an overview of 34 customer data platform providers including BlueConic.

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Top 5 Questions on Data Clean Rooms

What is a data clean room and what should you look for when buying a clean room solution? Answers to those questions and more.

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On-Demand Webinars
Customer Journey Orchestration as a Cookie Alternative

This webinar covers how Vanarama's transition from third to first-party data provided actionable purchasing journey behavior insights to develop omnichannel marketing tactics.

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Evolving Your Customer Engagement Strategy

To improve your customer engagement strategy, you need to humanize your brand and build a privacy-conscious marketing program using modern martech.

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Videos
BlueConic Data Clean Rooms Solution

Learn more about BlueConic’s data clean rooms solution.

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Videos
The Journey to Customer-Centricity: Transforming a Centuries-Old Company
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On-Demand Webinars
Personalize With Purpose: How Retailers are Raising the Bar with CDPs
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Why Telecommunications Companies Are Embracing CDPs

Find out why telecommunications companies are turning to customer data platforms to accelerate their business transformation initiatives.

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Omni-Channel Clienteling: The Future of Retail

Today's top retailers build omni-channel clienteling strategies with a CDP to provide a highly personalized, high-quality CX for customers.

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Why Consumer Goods Companies Need a DTC Strategy

Consumer goods companies have the opportunity to transform their relationships with customers by embracing DTC — and investing in a CDP.

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Audience Monetization: A Powerful Revenue Opportunity

Developing audience monetization strategies based on their first-party data is what helps leading media and publishing brands thrive today.

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On-Demand Webinars
Top 10 CDP Use Cases for 2022

In this on-demand webinar, you'll hear about 10 real-world examples of how companies across industries use a CDP to enable their digital transformation and accelerate growth.

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Power Your Social Advertising with Rich First-Party Data

Fewer wasted impressions, increased conversions, and no more manual uploads. Liberate your data for effective social advertising campaigns.

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Expanding Your CDP Use Cases: Retailers

Discover three popular CDP use cases that help retailers reduce costs, unlock revenue, and increase operational efficiency.

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Use Case-Based CDP Architectural Design, Explained

By being intentional with first-party data imports, brands with CDPs can build strong, use case-based architectural designs that boosts ROI.

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Devising Your CDP Use Case Roadmap

Learn how BlueConic customers create, execute, and modify their CDP use case roadmaps to increase both revenue and operational efficiency.

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eBooks
Top 12 CDP Use Cases

Download our eBook to discover real-world examples of how BlueConic customers unlock revenue, enhance efficiency, and accelerate growth with our CDP.

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eBooks
Data Clean Rooms: The Key to Marketing Measurement in the Privacy-First Era
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10 Articles to Add to Your Holiday Reading List

Stay on top of the major trends that will shape marketing, advertising, and supporting technologies in 2022.

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Videos
Inside Lovesac’s Data Strategy that Powers Customer Centricity

Join Sue Beckett, VP Digital Marketing and E-commerce at Lovesac, as she details the furniture retailer’s journey to creating a single customer view that serves a diverse set of stakeholders.

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Salesforce Marketing Cloud Connection

How growth-focused marketers drive smarter customer engagements with Salesforce Marketing Cloud and BlueConic

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Videos
How Education First Successfully Navigated the Evaluation & Implementation of a CDP
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On-Demand Webinars
Are Data Clean Rooms the Future of Attribution? The Key to Post-Cookie Measurement
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Solutions Briefs
BlueConic’s Salesforce Marketing Cloud Connection

How growth-focused marketers drive smarter customer engagements with Salesforce Marketing Cloud and BlueConic.

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Make BlueConic the Brain Behind Salesforce Marketing Cloud

Fuel Salesforce Marketing Cloud with real time, individual-level event and profile data to deliver personalized and timely experiences.

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Philadelphia Inquirer’s Roadmap to a Sustainable First-Party Data Strategy
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Case Update: Belgian Cycle Factory’s Second Pandemic Pivot

With no more inventory to offer until 2022, how could Belgian Cycling Factory (BCF) pivot, yet again, to drive company and customer value?

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BlueConic named a finalist in Digiday and ExchangeWire awards alongside HEINEKEN USA
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How Customer Analytics Tools Democratize Data

There are many customer analytics tools. But only an analytics-focused CDP reduces the distance between insight generation and activation.

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Planning for the Deprecation of Third-Party Data

Learn how to future-proof your data strategy and discover the challenges marketers must consider when navigating privacy regulations and third-party cookie deprecation.

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Reports & Guides
Data Clean Rooms: The Next Era of CPG

Download our guide to learn how CPG companies can navigate third-party data deprecation and facilitate second-party data sharing with our data clean room.

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How Dennis Publishing Made First-Party Data Core to its Business Transformation
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eBooks
The Third-Party Data Deprecation Playbook

Download our eBook to discover the four essential tools you need for success in the privacy-first era.

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Autovia launches first-party data strategy to connect audiences with car makers, dealers and other automotive service providers
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Videos
Beyond the Cookie: Personalization for 2022

Watch this video to learn how you can get beyond the cookie in 2021 and straight to the core of identity in today’s digital world.

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On-Demand Webinars
The Third-Party Data Deprecation Playbook

This playbook outlines the 4 tools you need in your third-party data deprecation playbook to lead your organization successfully into a cookiless future.

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Probabilistic and Deterministic Matching, Explained

BlueConic offers both deterministic and probabilistic matching types - we’ve constructed this guide to help you understand these concepts.

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Customer Lifecycle Management: An Ongoing Effort

Customer lifecycle management is streamlined and simplified for companies with BlueConic. Learn how your brand can benefit from Lifecycles.

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eBriefs
A Single Customer View for Consumer Goods

Download this guide to learn 4 ways consumer goods companies are turning first-party data into a strategic business asset by creating a single customer view for their business.

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On-Demand Webinars
Ad Targeting in the Extended Identity Crisis

Fill out the form to watch the webinar and learn how to confront both new and longstanding challenges in ad targeting.

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Expanding Your CDP Use Cases: CPG Companies

Learn how CPG companies use BlueConic to build DTC relationships, improve media-spend efficiency, and democratize data science and analytics.

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Reports & Guides
Identity Terms, Defined

Download this guide to learn the differences between common mechanisms that relate to the overall concept of identity.

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On-Demand Webinars
Identity Resolution in 2022: Be Ready When Third-Party Cookies Disappear
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Infographics
Starting Your Customer Data Platform Journey

Learn how you can begin your customer data platform journey — and get on your way to accelerating business growth — in our infographic.

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Enrich Google Analytics Data with a CDP

Find out how you can enrich Google Analytics data for deeper analysis by integrating person-level data captured in a CDP.

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How Financial Services Firms Transform with CDPs

Digital transformation in financial services is accelerated for firms with a customer data platform (CDP) as their single source of truth.

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Videos
How a CDP Enables Operational Agility

"Learn how BlueConic increases self-reliance among business users, reduces costs, removes barriers to experimentation and creativity, and ultimately, accelerates growth.

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Solutions Briefs
Identity Resolution with BlueConic

Download this solutions brief to learn why BlueConic’s unique approach to identity resolution is s faster and more accurate than other approaches.

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eBriefs
A Single Customer View for Telecommunications

Download this guide to learn 3 ways telecommunications companies are turning first-party data into a strategic business asset by creating a single customer view for their business.

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Customer Data Platforms: The Ultimate Guide

What is a customer data platform (CDP)? Our ultimate guide breaks down the many benefits of the advanced business technology.

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Why a CDP’s Database Architecture Matters

Database architecture matters when choosing a CDP. Discover three platform structures and how each impacts business efficiency and outcomes.

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Data Anonymization vs. Anonymous Data

The difference between data anonymization and anonymous data is at the root of what truly distinguishes a CDP from a DMP.

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On-Demand Webinars
Improving Marketing’s Operational Efficiency with a Customer Data Platform
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Videos
Why Data & Analytics Leaders Are Embracing CDPs

Learn why data and analytics leaders from retailer and consumer goods brands are turning to customer data platforms (CDP).

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Reports & Guides
Assessing Technology’s Impact on Marketing & CX Operations

Discover how the right tech can fundamentally transform how marketing, CX, and other growth teams understand and interact with customers.

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How Consumer Companies Leverage Transactional Data

Transactional data is just as important as behavioral and engagement data to consumer companies' omni-channel acceleration strategies.

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First-Party Data: The Future of Marketing

What is first-party data? How can it help your business? We answer both questions and offer other customer data insights in our guide.

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Creating an Ideal Customer Profile for Marketing

Creating an ideal customer profile in a single source of truth like a CDP is your path to more efficient and effective marketing.

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HEINEKEN USA’s Consumer Data Journey: An Inside Look

Get a glimpse into HEINEKEN USA's consumer data journey and learn how the multi-brand company built a golden consumer record with our CDP.

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The Integrated Marketing Communication Playbook

Learn to build an integrated marketing communication strategy that boosts your ROI, improves your CX, and enables efficient data liberation.

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Customer Segmentation: Streamlined with a CDP

Check out several customer segmentation examples and learn how leading companies build multi-dimensional segments in minutes with our CDP.

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Improving Your Front-End Customer Experience

Learn how to enhance your customer experience strategy by factoring in the three key ingredients of front-end CX in your engagement efforts.

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The Data Monetization Playbook for Brands

Data monetization is a growing trend among leading brands — one that helps them unlock revenue opportunities and accelerate business growth.

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Real-Time Marketing with Real-Time Data: A Guide

Real-time marketing is only possible with real-time data access. Learn how the right processes and martech can help you leverage up-to-date customer data.

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CPG Marketing’s First-Party Data Opportunity

Consumer packaged goods (CPG) marketing teams are transforming digitally and building thriving DTC strategies with first-party data and CDPs.

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Customer Segmentation Analysis: A Guide

Customer segmentation analysis enables growth-focused teams to better leverage their first-party data and understand and engage customers.

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How the Data Lake’s Failure Led to the CDP

A data lake can still be a valuable solution for enterprises. But the legacy customer database's capabilities pale in comparison to a CDP's.

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Why Enterprise Brands Are Investing in CDPs

Enterprise brands' investment in the customer data platform (CDP) continues to increase — as does their ROI from the technology.

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Omni-Channel Acceleration: A Growth Opportunity for Retailers

Embracing an omni-channel engagement approach is how traditional retail companies and digitally native retailers alike can accelerate growth.

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How Consent Management Platforms Fail Marketing

Consent management platforms overpromised on their capabilities. That's why many brands are now turning to CDPs to manage customer consent.

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Customer Lifecycle Orchestration: A Guide

Customer lifecycle orchestration is the next frontier of marketing — and the premier path for companies to accelerate business growth today.

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The Drawbacks of Master Data Management Tools

Master data management tools or customer data platforms: Which is best for growth-focused teams? Our guide breaks down the two technologies.

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Reducing Your Reliance on Third-Party Data

Third-party data is no longer a reliable marketing resource for companies today. Instead, businesses must turn to first-party customer data.

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One-to-One Marketing: An Individualized Approach

Success with a one-to-one marketing strategy requires tech that enables efficient, real-time data activation based on rich customer insights.

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Business Intelligence Reporting: Better with a CDP

Business intelligence reporting is far more efficient for growth teams when they use a customer data platform (CDP) as their primary BI tool.

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The MarTech Stack Evaluation Guide

Use our martech stack evaluation guide to audit your brand's marketing technology stack and identify areas for improvement.

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Behavioral Segmentation Examples and Insights

Check out several behavioral segmentation examples, statistics, and ideas that can help you make the most of your customer data and improve your marketing.

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Identity, Identifier, & Identity Graph, Explained

Marketers often confuse and conflate identity, identifier, and identity graph. Learn the differences between the martech terms.

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Breaking Down Our LiveRamp Partnership

With our LiveRamp partnership, it's easier than ever for BlueConic users to understand how their ads impact customers' journeys.

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HEINEKEN USA’s Journey to Building Golden Consumer Records

Learn how HEINEKEN USA uses our customer data platform to enable its direct-to-consumer (DTC) engagement strategy.

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eBriefs
Omni-Channel Acceleration in Retail

Download this guide to learn 4 ways retailers are turning first-party data into a strategic business asset for omni-channel growth.

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Identity Crisis: Media, Technology, and Data in the Next Decade

Discover how media leaders are focusing on social media, digital advertising, and data management to secure their place in the information ecosystem in the next decade.

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eBriefs
Business Transformation in Media & Publishing

Download this guide to learn how media and publishing companies are turning first-party data into a strategic business asset for growth.

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On-Demand Webinars
Identity Crisis: Engaging Customers in a Post-Cookie World

To improve identity management and customer engagement, brands must move beyond third-party cookies and fully embrace first-party data.

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How VF Corp Made the Single Customer View a Reality

Learn how an iconic family of lifestyle brands transformed its marketing organization with a customer data platform.

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Interview with Belgian Cycling Factory on Transforming the Customer Relationship
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On-Demand Webinars
Why Operational Efficiency Is Your New Marketing Metric: Measuring MarTech Effectiveness
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eBriefs
Improving Operational Efficiency with a CDP

Download our eBrief to learn why martech investment decisions should be grounded in the operational efficiencies they create for marketing.

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Videos
Overcoming Barriers to Cross-Channel Customer Experiences

Discover how you can deliver bespoke customer experiences to your audience across channels and boost your core marketing metrics and ROI.

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On-Demand Webinars
How One Retailer Levels the Playing Field with Amazon

Discover how an apparel-and-accessories retailer leverages an omnichannel customer view in our CDP to create more value for its business.

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On-Demand Webinars
The ROI of a CDP: 6 Ways Enterprises Reduce Marketing Costs & Unlock Revenue
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eBooks
What Is a CDP? And What Isn’t a CDP?

"What is a CDP?" It's a frequently asked question by business professionals and leaders alike. And one we answer in our in-depth eBook.

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Lifecycle Marketing: Why Customer Data Is Critical to Orchestrating Individualized Experiences
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eBooks
The New Customer Engagement Model: How to Transform Customer Relationships & Drive Growth in the Privacy-First Era
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eBooks
Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks
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On-Demand Webinars
Why Brands Will Abandon Marketing Cloud Suites in 2021

Learn why brands will continue to abandon their marketing cloud suites and turn to the customer data platform (CDP) in our on-demand webinar.

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On-Demand Webinars
AI for Marketing: Why It’s Overpromised & Underdelivered, Until Now

Watch our webinar to discover how leading brands leverage artificial intelligence (AI) for marketing today — and how you can too with the right martech.

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Videos
How Franklin Sports Built a Hyper-Personalization Strategy

Aaron Seitz from Franklin Sports explains how he developed a hyper-personalization strategy for his ecommerce brand using BlueConic's CDP.

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Videos
How America’s Test Kitchen Boosts Customer Engagement

America's Test Kitchen's Sarah Desmarais details how she consistently improves customer engagement thanks to audience data gleaned from BlueConic.

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Videos
Evolving from Personalization to Individualized Marketing

Watch our MarTech East 2019 panel discussion to learn how two BlueConic users deliver individualized marketing to their customers with our CDP.

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On-Demand Webinars
Death of Third-Party Cookies: What It Means for Marketing

Learn how to win in the era of privacy by ditching third-party cookies, building relationships with your customers, and leveraging first-party data.

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On-Demand Webinars
Data Privacy: Compliance and Consent Management Tips

Watch our webinar to learn all about major data privacy laws and how you can build a consent management strategy to comply with the consumer regulations.

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eBooks
Building a Business Case for a Customer Data Platform

Download our customer data platform business case eBook to learn how you can make the case for a CDP to your leadership team.

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eBooks
FOLIO: Why Data is the Future of Your Publishing Business

In this Special Report, Folio sought to identify the state of data in publishing and magazine media, and how it's transforming the industry.

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Reports & Guides
Toolkit: Selecting the Right Customer Data Platform

This toolkit provides a framework for goals, uses cases, and questions to design an RFP that will help you find the right customer data platform (CDP).

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Videos
Behind the Digital Transformation of Bob’s Discount Furniture

Hear how Bob's Discount Furniture approached its digital transformation and enhances its lifecycle marketing with BlueConic's CDP.

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Videos
Interview with The Boston Globe’s Peter Doucette

Boston Globe Media grows its active subscriber base by delivering a personalized content and marketing experience across its distinct media properties.

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