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2020 Gartner Market Guide for Customer Data Platforms

Download the 2020 Gartner Market Guide for Customer Data Platforms today to learn about the current CDP landscape, what the platform offers CMOs and their teams, and leading vendors — including BlueConic.

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eBrief

Improving Marketing’s Operational Efficiency with Modern Tech

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Overcoming Barriers to Cross-Channel Customer Experiences

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How One Retailer Levels the Playing Field with Amazon

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The ROI of a CDP: 6 Ways Enterprises Reduce Marketing Costs & Unlock Revenue

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eBook

What Is a CDP? And What Isn’t a CDP?

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Infographic

12 Ways to Leverage the CDP in Your Marketing

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Case Study

WEHCO Media Builds Subscription Model Around CDP

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Lifecycle Marketing: Why Customer Data Is Critical to Orchestrating Individualized Experiences

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eBook

The New Customer Engagement Model: How to Adapt Your Marketing in the Consumer Privacy Era

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Will CCPA Change Your Marketing? Understanding Its Impact

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Infographic

Marketing Cloud CDP vs. Pure-Play CDP: Comparing the Customer Data Platforms

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eBook

Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks

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10 Customer Data Platform Use Cases for Data-Driven Marketers

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Video

Leveraging a CDP for Omnichannel Retail Marketing

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Case Study

Planet Blue Builds Omnichannel Customer View to Boost CX

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Webinar

Why Brands Will Abandon Marketing Cloud Suites in 2020

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Case Study

Goba Sports Group Unifies Data for Marketing Efficiency

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AI for Marketing: Why It’s Overpromised & Underdelivered, Until Now

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Case Study

Advantage Rent A Car Drives 25% Lift in Direct Bookings

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Video

How Franklin Sports Built a Hyper-Personalization Strategy

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How America’s Test Kitchen Boosts Customer Engagement

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Evolving from Personalization to Individualized Marketing

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Webinar

Death of Third-Party Cookies: What It Means for Marketing

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Guide

BlueConic Customer Data Platform Product Overview

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Data Privacy: Compliance and Consent Management Tips

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Guide

2020 Gartner Market Guide for Customer Data Platforms

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How to Fuel Monetization and Subscription Revenue

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eBook

Building a Business Case for a Customer Data Platform

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Video

How B2B Media Brands Can Grow Revenue with a CDP

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Case Study

Amac Makes Email Campaigns Personal

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eBook

FOLIO: Why Data is the Future of Your Publishing Business

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Video

The Three Flavors of Identity Resolution

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Webinar

How to Write a CDP RFP Based on Your Business Needs

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Guide

Toolkit: Selecting the Right Customer Data Platform

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Case Study

Holland.com Increases GDPR Consent Rate to 75%

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Webinar

Define Success And Get The Most From Your CDP

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Video

Behind the Digital Transformation of Bob’s Discount Furniture

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TotalRetail Tech Video Interview: CDPs for Retail

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Case Study

Raycom Sports Unifies Data Across Web, Mobile App, and Email

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Case Study

WEHCO Media Achieves 100% Subscription Growth

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Unlock Your Facebook Ad Targeting Secret Weapon

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CDP: A Marketer’s Customer Data Control Center

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Video

MediaGrowth Summit 2018: Publisher Takeaways

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Consent Management for GDPR Made Simple

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Defining a CDP: What It Is, and What It Isn’t

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eBook

The CDP Proficiency Framework for Brands

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A Dozen Cool Things to Do with a CDP

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Guide

CDP Vendor Openness Checklist

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Two Years Later: DMPs and CDPs and CRMs, Oh My!

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Infographic

CDP vs. DMP: Differences Between the MarTech

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Case Study

RAEN Optics’ 20/20 Focus on Digital Shopper Experience

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Whitepaper

Digital Intelligence Technology Providers to Know About

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Case Study

BlueConic Snapshot: Energy Company

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Infographic

Get to Know a Data Layer

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eBook

CDP vs. DMP: Discover the Key Differences Between the MarTech

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Video

BlueConic: Changing the Marketing Game

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Case Study

BlueConic Snapshot: Members-Only Travel Organization

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BlueConic Snapshot: Asset Management Firm

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Infographic

DMPs and CDPs and CRMs, Oh My!

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Boston Globe Media Case Study

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Interview with The Boston Globe’s Peter Doucette

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Whitepaper

The Four Competencies Of Marketing Individualization

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DMPs and CDPs and CRMs, Oh My!

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Case Study

International Sports Brand Gains Loyal Fans and More Profit

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Sport & Entertainment Brand Grows Online Sales

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International Travel Company Optimizes the Online Customer Experience

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Multi-label Publisher Improves Service Levels to Readers and Advertisers

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Roadside Assistance Brand Improves Cross-Selling

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Whitepaper

BlueConic Architecture: Breaking Down Our Features

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See what BlueConic can do for you

Whether you’re looking for operational efficiencies or improved marketing effectiveness through data activation, our customer data platform can help.