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Identity Crisis: Engaging Customers in a Post-Cookie World

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Interview with Belgian Cycling Factory on Transforming the Customer Relationship

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BlueConic’s Customer Data Platform Explained

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How VF Corp Made the Single Customer View a Reality

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Why Operational Efficiency Is Your New Marketing Metric: Measuring MarTech Effectiveness

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Belgian Cycling Factory Accelerates Digital Transformation with BlueConic

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eBrief

Improving Marketing’s Operational Efficiency with Modern Tech

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Overcoming Barriers to Cross-Channel Customer Experiences

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How One Retailer Levels the Playing Field with Amazon

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The ROI of a CDP: 6 Ways Enterprises Reduce Marketing Costs & Unlock Revenue

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eBook

What Is a CDP? And What Isn’t a CDP?

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12 Ways to Leverage the CDP in Your Marketing

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WEHCO Media Builds Subscription Model Around CDP

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Lifecycle Marketing: Why Customer Data Is Critical to Orchestrating Individualized Experiences

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The New Customer Engagement Model: How to Adapt Your Marketing in the Consumer Privacy Era

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Will CCPA Change Your Marketing? Understanding Its Impact

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Marketing Cloud CDP vs. Pure-Play CDP: Comparing the Customer Data Platforms

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Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks

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10 Customer Data Platform Use Cases for Data-Driven Marketers

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Leveraging a CDP for Omnichannel Retail Marketing

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Planet Blue Builds Omnichannel Customer View to Boost CX

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Why Brands Will Abandon Marketing Cloud Suites in 2020

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Goba Sports Group Unifies Data for Marketing Efficiency

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AI for Marketing: Why It’s Overpromised & Underdelivered, Until Now

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Advantage Rent A Car Drives 25% Lift in Direct Bookings

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How Franklin Sports Built a Hyper-Personalization Strategy

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How America’s Test Kitchen Boosts Customer Engagement

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Evolving from Personalization to Individualized Marketing

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Death of Third-Party Cookies: What It Means for Marketing

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Guide

BlueConic Platform Overview

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Data Privacy: Compliance and Consent Management Tips

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Guide

2020 Gartner Market Guide for Customer Data Platforms

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How to Fuel Monetization and Subscription Revenue

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eBook

Building a Business Case for a Customer Data Platform

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How B2B Media Brands Can Grow Revenue with a CDP

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Case Study

Amac Makes Email Campaigns Personal

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eBook

FOLIO: Why Data is the Future of Your Publishing Business

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The Three Flavors of Identity Resolution

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How to Write a CDP RFP Based on Your Business Needs

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Guide

Toolkit: Selecting the Right Customer Data Platform

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Case Study

Holland.com Increases GDPR Consent Rate to 75%

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Define Success And Get The Most From Your CDP

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Behind the Digital Transformation of Bob’s Discount Furniture

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TotalRetail Tech Video Interview: CDPs for Retail

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Case Study

Raycom Sports Unifies Data Across Web, Mobile App, and Email

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WEHCO Media Achieves 100% Subscription Growth

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Unlock Your Facebook Ad Targeting Secret Weapon

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CDP: A Marketer’s Customer Data Control Center

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MediaGrowth Summit 2018: Publisher Takeaways

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Consent Management for GDPR Made Simple

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Defining a CDP: What It Is, and What It Isn’t

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eBook

The CDP Proficiency Framework for Brands

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A Dozen Cool Things to Do with a CDP

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Guide

CDP Vendor Openness Checklist

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Two Years Later: DMPs and CDPs and CRMs, Oh My!

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Infographic

CDP vs. DMP: Differences Between the MarTech

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Case Study

RAEN Optics’ 20/20 Focus on Digital Shopper Experience

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Infographic

Get to Know a Data Layer

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eBook

CDP vs. DMP: Discover the Key Differences Between the MarTech

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Boston Globe Media Case Study

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Interview with The Boston Globe’s Peter Doucette

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DMPs and CDPs and CRMs, Oh My!

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International Sports Brand Gains Loyal Fans and More Profit

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Sport & Entertainment Brand Grows Online Sales

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International Travel Company Optimizes the Online Customer Experience

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Multi-label Publisher Improves Service Levels to Readers and Advertisers

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Roadside Assistance Brand Improves Cross-Selling

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