Gartner Market Guide for Customer Data Platforms for Marketing
Download this complimentary guide to learn why it recognizes BlueConic as a representative vendor.
Guides, Whitepapers
Download the whitepaper to learn how to approach customer data unification, so you get value right away – and set yourself up for more success as you go!
Learn MoreDownload this complimentary guide to learn why it recognizes BlueConic as a representative vendor.
Guides, Whitepapers
Find out why Raycom Sports chose BlueConic as its customer data platform to unify first-party data across channels.
Case Studies, Entertainment, Media/Publishing
Learn how WEHCO Media’s Northwest Arkansas Democrat Gazette grew digital subscriptions after implementing a personalized content metering strategy.
Case Studies, Media/Publishing
Learn how Brief Media used BlueConic to drive subscription renewals and increase revenue from its mobile app.
Case Studies, Media/Publishing
How CDP Requirements Have Changed & Evolved Since 2015
Blog
Learn how a CDP empowers you to unify and activate your first-party data so you can build more sophisticated Facebook Custom Audiences, eliminate manual list uploads, and comply with individual consent.
Webinars
Using BlueConic’s CDP to identify who is using ad blockers and then target them with a metering program that is specific to them, you can more effectively engage and monetize all readers – including that elusive 30%.
Blog, Media/Publishing
Traditional recommendation engines don’t have access to all of the first-party data required to use all of a customer’s attributes as inputs, and marketing databases don’t have the delivery capability to feed all of the data to a recommendation engine in real-time. That’s why BlueConic offers a solution that can do both.
Blog
Facebook’s new policy clearly takes a page directly out of the GDPR playbook. So if you thought you could escape the consent requirements of GDPR by limiting your Facebook ad targeting to non-EU countries, think again.
Blog
It’s really important to read the not-so-fine print on the documentation, FAQs, and other material from CDPs to understand what you’d be getting – or NOT getting – as it relates to GDPR compliance. Here are a few CDP vendor loopholes you might want to watch out for:
Blog
If it’s true that actions speak louder than words, then every marketer should be listening to what these 5 customer behaviors are saying. They are strong signals of customer intent when these behaviors can be identified in real-time at an individual level.
Blog, B2B, Entertainment, Finance, General, Hospitality, Insurance, Media/Publishing, Retail
If Google Analytics is your preferred digital marketing analytics solution, you can enrich Google Analytics data for deeper analysis by integrating your own first-party data captured in the person-level profiles of a customer data platform (CDP).
Blog
Call me biased, but my favorite session of Gartner Digital Marketing Conference overall was “Demystifying Customer Data Platforms,” presented by Gartner’s Christi Eubanks. What interested me most were her recommendations to marketers about how to get started with a CDP.
Blog
We put a table together to explain why there’s no one-size-fits-all model for customer data integrations but also to point out that you don’t need to custom-build every integration you’re looking for, at a high cost in dollars and time.
Blog
Learn how a customer data platform (CDP) serves as your customer data control center that connects to your entire marketing ecosystem using out-of-the-box integrations.
Webinars
It’s day two of the Gartner Digital Marketing Conference, and “AI” is definitely the buzzword du jour. You need to collect customer data from as many different data sources as possible, and you need to do it in an automated way if you want to reduce the risk of data biases influencing the output of AI.
Blog
Over the course of day one at the Gartner Digital Marketing Conference in sunny San Diego, I was surrounded by marketers of all stripes trying to make sense of what to do with AI for marketing, the increasing rise of walled data gardens, and personalization in the age of GDPR.
Blog
There is a dominant theme among the publishing community right now – the need to diversify revenue. To help, we’ve put together three questions to ask yourself as you discuss reader revenue:
Blog, Media/Publishing
In this ebook, we answer the questions every marketer is asking about customer data platforms (CDPs): What is a CDP? How is it different from existing martech like DMPs, CRM, and others? Why do those differences matter?
Guides, Whitepapers
Watch BlueConic’s presentation at the MediaGrowth Summit in Chicago, IL on April 10-12 for B2B media & publishing professionals. BlueConic’s Patrick Crane discusses why first-party data is your most valuable […]
Videos, Media/Publishing
4 trends that gave rise of the CDP – even with so many types of martech & adtech already in existence.
Blog
BlueConic has a new home! We are excited to announce that we have moved into a new office (don’t worry, we didn’t go far)! Find BlueConic at: 179 Lincoln Street, […]
Blog
Learn how a customer data platform (CDP) helps marketers prepare for GDPR with BlueConic’s consent management capabilities.
Webinars
We cut through the jargon to reveal exactly how a customer data platform (CDP) differs from other types of marketing technologies out there.
Webinars
Given the definition of a CDP is vague & the list of CDP vendors is broadly defined, it’s no wonder that marketers struggle to articulate what it is!
Blog
In this ebook, we’ll help you get started on your path to a unified, actionable customer view, beginning where you are and at a trajectory that’s right for your organization.
Guides, Whitepapers, B2B, Entertainment, Finance, General, Hospitality, Insurance, Media/Publishing, Retail
A Dozen Cool Things to do with a CDP A customer data platform allows marketers to unify customer data into a single view that is actionable for any kind of […]
Webinars
Every use case marketers deploy with a customer data platform, like BlueConic, unifies and activates the data they already have. We compiled a dozen of the neatest use cases you can do with a CDP (that you probably hadn’t thought of)!
Infographics
These core tenants represent the what, why, who, and how of dream building.
Blog
This week, we hosted a webinar about the General Data Protection Regulation – commonly referred to as GDPR – and, in particular, the impact we see this new set of consumer protections having for both marketers and customer data platforms.
Blog
In this Q&A style webinar we will talk all things GDPR and marketing generally and BlueConic specifically
Webinars
Earlier this week, I attended a wonderful event called MarTech in the Hub, put on regularly by some of Boston’s marketing tech rockstars, to help those of us in the […]
Blog
A few months back, Todd and I were up in arms about all the marketing collateral we were seeing from vendors about artificial intelligence and hawking what we sarcastically call the “make it so button.”
Blog
2017 eTail East was a packed, informative couple of days and while the thoughts are still fresh in my mind, here are a few notable takeaways for me.
Blog
As a marketer, even if you’re conceptually or philosophically bought in on the vision of unifying data into a single customer view that is actionable, marketer-managed, and real-time, your journey to get to that destination will be wildly different based on where you currently are. We did some research to understand what the different starting points are and the variables that impact where you start.
Blog
Yes, we still get asked all the time, “What’s the difference between a CDP and a DMP?” but now, more often than not, folks have a firmer grasp on the differences and want to know: Okay, but do I need both?
Blog
Vendors aren’t nearly as open in practice as they are in sales pitches or on websites. I know, you’re shocked.
Guides
Vendors aren’t nearly as open in practice as they are in sales pitches or on websites. I know, you’re shocked. So we created a checklist that you can ask a vendor to score them on openness which includes questions like:
Blog
Randall-Reilly & BlueConic: How Publishers Can Engage New Audiences Using a CDP
Webinars
Last week Publishing Executive explored how publishers can implement Customer Data Platforms (CDPs) in a free webinar featuring insights from Randall-Reilly VP of data product development Geoff Deakin and BlueConic VP of marketing Cory Munchbach.
Blog, Media/Publishing
An analytical marketer solves his conundrum with a customer data platform: a conversation with Scott Kennedy, Franklin Sports’ Director of Business Intelligence and eCommerce Analytics
Blog, Retail
A CDP seems to be channel agnostic which, speaking for ourselves at least, BlueConic is. Still, a lot of features in CDPs (again, ours and also in other CDP systems) are designed for the web. We noticed that and discussed at length among our various product and customer teams a clear way to explain why web is so important for CDPs. The following is our rationale:
Blog
Start where you are. Use what you have. Do what you can. I find this to be terrific advice, both professionally and personally. But lately it’s felt especially relevant in the context of marketing and customer data platforms in particular.
Blog
In a June 12th announcement that seemed to fly under the radar, Salesforce released an “end of life announcement” for the connectors between Pardot and SugarCRM, NetSuite, and Microsoft CRM. This move strikes me as a bad one for a few reasons…
Blog
2015 to 2017: What’s different – and the same – in customer data management?
Webinars
A key pillar of our strategy to be the market leader in the CDP space is to add more and more out-of-the-box connections. We started discussing a universal user interface (UI) for all our connections, both browser based and server-side, so users can more quickly learn to use a new connection because the user interface is similar for every connection.
Blog
Because the majority of BlueConic customers deploy our technology via their websites, we often get questions during the sales process about the impact BlueConic’s tag will have on their website.
Guides
Step one of using BlueConic is to get a JavaScript tag placed on all the pages where you’re going to want to collect data and interact with your visitors. Flooded with questions? Read on.
Blog
And that’s okay! When asked, digital marketers can rattle off a long list ways unified customer data would help them in their jobs, from better ad targeting (and retargeting) to smarter emails to more effective web personalization just to name a few.
Webinars
Brinker’s underlying conclusions about marketing tech pertain to what he calls the “platformization of marketing technology.” I had a few thoughts after pondering the new Supergraphic and reading the accompanying post:
Blog
Let’s play a game. Think of three of your favorite marketing tech vendors. Any three will do. Now, google them or, if you’re feeling perky, head right to their website. […]
Blog
They’re both based on managing customer data, helpful to marketers and designed to provide consumer insights – but they’re not the same.
Infographics
Get the full scoop here!Want to learn more?
Infographics
Here’s the rub: focusing instead on just getting started while being diligent in all of those areas will give you quick wins now, measurable achievements in the short-term, and transformative milestones over the long haul.
Blog
Learn more about how BlueConic is helping our media & publishing clients succeed!
Guides, Media/Publishing
Learn more about how BlueConic is helping our B2B clients succeed!
Guides, B2B
Learn how BlueConic clients are succeeding in the finance and insurance industries
Guides, Finance, Insurance
Learn how BlueConic clients are succeeding in the retail industry.
Guides, Retail
Learn how BlueConic clients are succeeding in the travel & hospitality industries.
Guides, Hospitality
A CDP has a ton of potential to be an absolutely transformative part of your martech stack. But you don’t need to go 100 miles per hour on day one. There’s tremendous value to unleash as you grow.
Blog
Yes, your customers and technology have changed and will continue to do so, but waxing poetic about a new paradigm doesn’t provide any concrete guidance about what to do in response, nor does it acknowledge a sliding scale for that response.
Blog
Download the whitepaper to learn how to approach customer data unification, so you get value right away – and set yourself up for more success as you go!
Guides, Whitepapers
In essence, Kihn, Brinker, and Stanhope articulate three models that companies can take in how they approach their marketing (which includes advertising for the purposes of clarity). And all emphasize the critical role of customer data in facilitating even a partial convergence between categories. In my view, each has merit – and drawbacks…
Blog
How the retailer uses customer data and personalization to create urgency and increase conversions
Case Studies, Retail
We talk to a lot of marketers who, when it comes to technology, have the same questions when evaluating marketing technology priorities. These questions are even more prevalent as most companies are creating budgets for next year; if you’re grappling with them, this ebook is for you!
Guides, Whitepapers
The term “marketing cloud” is vague, expansive, and completely unhelpful. Put on your skeptic hat and be prepared to cut through a lot of vaporware.
Infographics
Get more out of your customer data, check out our webinar!
Webinars
Download Forrester’s February 2017 report to help make sense of the digital intelligence vendor landscape! To access this resource, please adjust your Permission Settings to ‘optimal website’ and reload […]
Infographics, Whitepapers
Yep, whether we know you by email or account number, or we know only your engagement level and device type, BlueConic’s profiles have been brought to life.
Blog, Entertainment
Together with BlueConic, the company is improving the effectiveness of their online marketing initiatives and will make sure all the energy used by customers is replenished on the grid with clean wind and solar power. Talk about a progressive partnership.
Case Studies
Interested in learning more?
Infographics
This difference between the anonymous and the anonymized is at the very root of what distinguishes a customer data platform and a data management platform.
Blog
As you probably know, in the current age of digital marketing, email campaigns are one of the most useful and productive methods of connecting with potential buyers and keeping your existing ones coming back to make repeat purchases.
Blog
You may be eager to add a CDP to your marketing tech stack but don’t have the resources or institutional knowledge in house to start from scratch. So, we’d like to help!
Blog
Unlike some brand-new technologies that could be considered revolutionary (essentially net new), CDPs are evolutionary simply because their currency – customer data – has been a topic to tackle going back literally decades and predecessors are rife. We still feel strongly that built-for-purpose is going to carry the day, but it’s logical to see players from any number of areas (and more are jumping in it seems like every day) making a play for this market.
Blog
You may be eager to add a CDP to your marketing tech stack but don’t have the resources or institutional knowledge in house to start from scratch. So, we’d like to help!
Guides, Infographics
We wrote a piece for MarketingProfs based on what we learned last year (2016) that we thought were instructive for this year. You can read the article here and if […]
Blog
If you’re a marketer with an interest in analytics, customer data, or marketing technology, this is 50ish minutes well-worth your time to listen – or at minimum, read through the whole transcript because there are many nuggets of wisdom in there not to be missed.
Blog
Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.
Videos
Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.
Blog
And how to use them for a more successful 2017. Check out the webinar!
Webinars
BlueConic streamlined the checkout process for our Black Friday and Cyber Monday promotion allowing us to hit our goal.
Blog, Retail
Our technology reduces barriers to solve a complex and difficult challenge: Collecting and analyzing first party data and actioning on it in real-time.
Guides, Videos
Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.
Blog
What’s the alternative for that valuable advertising real estate on your site? Answer: recommendations for your own content that you control.
Blog, Media/Publishing
There are dozens of personalization use cases for your data, segmentation, and analytics work. Here are three ways to quickly get started – and see value – with a customer data platform.
Blog
Because data shouldn’t have an artificial shelf life.
Blog
“The smart marketer isn’t going to get bogged down in [technology] details.” He’s completely wrong.
Blog
Media organizations looking for paying subscribers will want to target their readers with precision-honed marketing messages.
Blog, Media/Publishing
We talk to a lot of marketers who, when it comes to technology, have the same three questions about whether they’ve got it right:
Webinars
Retargeting has evolved into a highly effective marketing method. Now it’s time to make it work for you.
Blog
Embracing digital disruption can and should start with marketing: give yourself the consumer insights you need to make that happen.
Blog
The platform part of a CDP is about being an open platform to connect the CDP easily to all kinds of other systems, and to make it as easy as possible to leverage the value in the customer data.
Blog
Time to boost the relevance of your online ads, using data you’re likely already capturing.
Blog
Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.
Blog
But what exactly IS it about a CDP that makes it what it is? Let’s dive in a bit more!
Blog
Customizing websites based on customer profiles can bring a dose of relevance to web offerings.
Blog
But what exactly IS it about a CDP that makes it what it is? Let’s dive in a bit more!
Blog
FUSE takeaways: how publishers and media companies can drive their businesses forward
Blog
Get to know the world’s simplest and most accessible customer data platform!
Videos
Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.
Blog
Marketing in a post-impressions world that puts the customer first means that brand must focus on quality, not quantity.
Blog
“The very tools that contribute to the elusive single view of the customer will prevent you from ever having it. This goal is impractical any way you slice it; the evolution of technology results in a never-ending stream of more new-customer data.”
Blog
As martech professionals become more established within their organizations and more experienced at their jobs, their focus shifts from immediate tactical decisions about what to buy next, to more strategic questions of how to organize their technology resources to best support long-term goals.
Blog
With the help of a few of our friends, we’re uncovering the key differences between customer data platforms and data management platforms.
Guides, Whitepapers
Better customer profiles may improve your retargeting and increase depth of customer engagement.
Blog
A connected marketing ecosystem can deliver right-on customer intent data, which can in turn lead to highly relevant experiences.
Blog
Learn from our customers on how they have met their biggest marketing challenges with even bigger solutions.
Guides, Whitepapers
I’d like to make a case that built-for-purpose is in fact better than retrofitted when it comes to marketing technology.
Blog
We are busy day in and day out writing new emails, tweaking our website, and planning new campaigns in order to meet our marketing and sales goals. In an awesome twist of fate, the BlueConic product has simplified so many of these processes and by using our product to market our product (how #meta), my job is made a lot easier.
Blog
Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.
Blog
This approach of connecting everything with everything else, which most of the time isn’t even a conscious decision by organizations, inevitably leads to issues. A spider web emerges with integrations of different depth and ability, which is impossible to maintain and for which there is no oversight at all.
Blog
There are some really great tools out there to make it very easy to A/B or multivariate test your website without any IT help to increase your conversion rates and […]
Blog
Let’s have a refreshing conversation and get you ready for a strong finish to the year.
Webinars
No one at BlueConic thinks we need to make marketing great “again” because marketing is a dynamic and evolving discipline.
Blog
See how a customer data platform makes you a better digital marketer.
Videos
We went to work and are proud to introduce a new connection: Google AdWords Customer Match.
Blog
The customer journey encompasses a huge variety of touchpoints today. But it’s more important than ever to track consumers as they get closer to a purchase.
Blog
With a quick click of a button you can sync profile data with SMC subscribers, and you can send profile properties to ExactTarget fields.
Blog
We’ve been up to a lot recently… let’s talk about what and why!
Blog
Rome wasn’t built in a day — and it wasn’t torn to the ground to be modernized either.
Blog
How a customer data platform helps you be the best online marketer you can be!
Webinars
We’ve been up to a lot recently… let’s talk about what and why!
Blog
Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.
Blog
We’ve been up to a lot recently… let’s talk about what and why!
Blog
Identifying Users and Taking Action with Customer Data Platforms
Blog
A member service organization has a singular aspiration: to be visible to members at the most relevant time to meet their needs.
Case Studies, Hospitality
It’s been a little over three years since Raab Associates introduced the label “Customer Data Platform” to describe an emerging class of marketer-controlled systems that use persistent, cross-channel customer data […]
Blog
As with most high-value action items, customer data management comes with its own set of hurdles. Interestingly enough, one of the most prevalent problems stems from internal company cultures surrounding data.
Blog
Issues with integration present a major barrier when trying to unify data and make it meaningfully actionable. Without all the relevant data pieces, you won’t be able to create the most complete, accurate possible view of your customer’s actions and behaviors.
Blog
Targeted messaging drives double-digit results.
Case Studies, Finance
Get more our of your customer data: watch our free webinar!
Guides, Webinars
Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.
Blog
Direct, effective and readily available? The more we talk about first-party data the more it sounds like the Beyonce of data sources (did someone say #flawless?!).
Blog
It’s no secret that data is a major player in the modern marketing game and first-party data leads the pack.
Blog
Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.
Blog
Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.
Blog
Improve your bottom line with lessons in disruption and consumer engagement from the publishing industry.
Webinars
Decreasing bounce rates is a common goal for many marketing decision-makers. The key to cracking the code here is to first understand what causes high bounce rates and then adopt some best practices to remedy the problem.
Blog
Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.
Blog
Boston Globe Media grows its active subscriber base by delivering a personalized content and marketing experience across its distinct media properties.
Case Studies, Media/Publishing
In the past few years it has become critical to move beyond the basics and start leveraging deeper and more insightful customer information. So what needs to be done that isn’t? And where should marketers be putting their focus? Let’s take a look.
Blog
Allow me to illustrate the marketing and digital experience version of the prisoner’s dilemma (apologies in advance to any theorists or …
Blog
A Customer Data Platform (CDP) does a lot more than collect data and help you to understand your audience. It goes way beyond in that the very reason data is collected and “activated” is to demonstrate to the audience that you understand them and their needs.
Blog
Building The Dream: noun. The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.
Blog
You’ve heard the saying: You never get a second chance to make a first impression. Well, for marketers this isn’t necessarily true. In fact, you can even get a third and a fourth by utilizing retargeting.
Blog
If you ask me what the scariest thing I have ever done is my first reaction would be, “dropping everything in New Jersey and moving to Boston.” Find out how I was SO confident to join a new company in a new city!
Blog
Building·The·Dream noun: The collective passion, ethic, vision, and set of values channeled by a group to achieve a common goal of being extraordinary.
Blog
Modern day marketing leaders MUST leverage digital analytics and personalization platforms to cater to the omni-channel nature of the customer journey.
Blog
Learn how to increase the ROI of your ad spend from best-in-class advertisers across industries.
Webinars
I have an honest question: what the actual &$%# IS a marketing cloud!?
Blog
Navigating the road to romance is no easy journey – but it’s a valuable one. BlueConic is here to provide you with all the dating tips and tricks you could possibly need.
Blog
Customers want to feel like they are on a date with your brand, they want that I-only-have-eyes-for-you feeling. To get there you need to dig deeper with your personalization efforts.
Blog
Let’s just put it this way: I did a helluva lot better in those predictions than I am currently doing in my March Madness brackets (Middle Tennessee…really?) Before I begin, […]
Blog
As a digital marketer, if there is one descriptor you don’t want attached to your efforts today, it’s basic. The modern world of marketing demands companies operate a step above just adequate. Yet, many businesses are hardly treading water on that front.
Blog
Customer acquisition is really just a well-executed dance between a company and its target audience. So, the question is: are you and your team ready to tango? Good, let’s get started.
Blog
“Our CEO sent me a text message that included the following statement: “Hurry up and get here; we’ve got a dream to build!”
Blog
A truly user-driven marketing strategy leverages knowledge of the needs and wants of each individual user to deliver relevancy at every point of interaction, whether that’s a web user looking […]
Blog
We get this question a lot (like, a LOT): How is BlueConic – or CDPs more generally – different from a DMP? This is a totally legit question. To provide […]
Blog
While marketing technologists, analysts, and vendors alike all wait with bated breath for the next installment of ChiefMarTech’s marketing technology landscape supergraphic, I thought it’d be a good time to […]
Blog
How digital marketers can spend retargeting dollars more efficiently to drive better CTRS, conversions, and campaign ROI.
Infographics
Part 3: Measure the Success Just as important as the approach marketers take to web personalization is how they measure the success of their campaigns. Collection, measurement, and analysis of […]
Blog
Part 2: The Approach As we explored in part one of the web engagement blog series, website personalization is a critical competence for marketing to use in support of the […]
Blog
Integrate what you have to address your current challenges If you’ve ever taken a moment to step back and look at one of nature’s architectural marvels – the spider web […]
Blog
Part 1: Budgeting & Investment The amount of time spent on a website doesn’t directly correlate to an immediate purchase, but it certainly increases the likelihood and creates a bigger […]
Blog
Todd: Hello readers (and Cory)! Today we’ve got double the fun for you – literally – as we’re talking about the BlueConic connections with DoubleClick Campaign Manager and DoubleClick for […]
Blog
Cory: There are two reasons I’ve been excited to talk about the BlueConic connection with MailChimp for weeks now – the first is the awesomeness of the connection itself and […]
Blog
Yesterday, we hosted a webinar about best practices in customer data management for 2016. If you couldn’t make it and don’t want to listen to the recording (it’s only half […]
Blog
In this webinar we’ll look at how to gain competitive advantage by more intelligently using customer data
Webinars
Cory: Hey Todd!! How’s recovering from Thanksgiving going? Todd: It’s a process, Cory, but one foot in front of the other right? Cory: Absolutely. And no time to languish in […]
Blog
Last week we talked about data layers. We talked a little bit about how they work and how/why you might get started with one. This week I want to show […]
Blog
Interview with Peter Doucette, Chief Customer Office of the Boston Globe
Videos, Media/Publishing
Welcome back! I’m glad you’re back for Part Deux of my data layers discourse (if you missed Part The First, just click here). Let’s jump right in where we left […]
Blog
Ad Retargeting Part 3: Measure success Now that we have covered how to use your ad retargeting budget wisely and target consumers based on behavioral data rather than just demographics, […]
Blog
In a recent post about BlueConic Connections, our esteemed VP of Marketing, Ms. Cory Munchbach and I had some fun talking about a few tag management Connections BlueConic published this […]
Blog
Todd: As a parent to four little ones, I can really get behind any game of tag. Cory: As a child at heart, me too #peterpanismyspiritanimal #nevergrowup Todd: Alrighty then! […]
Blog
Ad Retargeting Part 2: The Approach It is widely thought that ad retargeting based on demographics is beneficial in order to drive conversions. Sending ads specific to an individuals’ age, […]
Blog
Cory: See what I did there? Hey Todd! Todd: Happy Monday, Cory! Glad you’re here so we can talk about another Adobe connection – this time, we have Adobe Analytics! […]
Blog
Cory: Hey Todd! Time for the big reveal of which lucky Connection is going to have the privilege of being the first to be showcased in this series. Drum roll […]
Blog
Ad Retargeting, Part 1: Budgeting & Investment This is the first of three posts about how to get more out of your ad retargeting programs. Marketers are starting to see […]
Blog
Cory: Hello everyone! Cory and Todd here to welcome you to the first in a series of posts we’re writing about the plugins that make up the BlueConic Connections library, […]
Blog
Watch this two minute video to learn how BlueConic helps you integrate native app data with web data.
Videos
Want to tackle the challenges ad blocking poses head on? Watch this webinar!
Webinars
Guides, Videos
Publishers – and specifically, the publishing business model – have been the subject of much recent conversation related to ad blocking technologies. And it’s not just a philosophical discussion: according […]
Blog
Ad blocking. It became the talk of the tech town this week along with the release of iOS9 and the ability to enable ad blocking in Safari. For publishers, advertising is […]
Blog
This article appeared on www.cmswire.com on September 8, 2015 – view the original article here. Call it the customer engagement paradox: marketers turn daily to expensive, complex, digital technologies in an effort to […]
Blog
This article appeared on www.cmswire.com on August 19, 2015 – view the original article here. According to MarTech Advisor, more than $1 billion was invested in MarTech companies in Q2 2015. However, in […]
Blog
Although the beginning of the fall is usually considered to be the start of harvesting season, here at BlueConic, this year we got underway early. Recently, we started a team […]
Blog
Guides, Videos
Guides, Videos
Want to win with empowered consumers? Embrace individualization – today’s marketing discipline.
Whitepapers
Recognizing the multi-channel shopper whenever she pops up is a challenge and this video shows how BlueConic helps marketers do just that – across channels, devices and sessions.
Videos, Retail
Learn how marketers use digital intelligence to drive individualization – and better marketing outcomes.
Webinars
This video explains how BlueConic helps retail marketers reach anonymous cart abandoners and retarget shoppers via relevant ads to improve conversions.
Videos, Retail
This is a big day for BlueConic – and for enterprise marketing software more broadly – as we publicly and loudly (yes, loudly) announce our pricing and introduce a full-fledged […]
Blog
This article appeared on www.chiefmarketer.com on May 26, 2015 – view the original article here. A recent eConsultancy research study revealed that 4 out of 5 consumers feel brands don’t know them as […]
Blog
Enhanced functionality in the platform drives fully integrated cross-channel engagement
Videos
My Apple Watch arrived at the end of last month and over the ensuing two weeks, I’ve been testing and tweaking it and identifying new ways that it impacts my […]
Blog
Last Thursday, Cory Munchbach, our Director of Product Marketing hosted a webinar about marketers’ decade-long quest for unified customer data. She talked about the role of the nascent but fast-growing […]
Blog
Get to know the different data solutions in order to maximize your use of customer data.
Webinars
How the Customer Data Platform creates a single source of truth
Infographics
This article appeared on www.hyken.com on April 24, 2015 – view the original article here. This week on our Friends on Friday guest blog post, my colleague Cory Munchbach writes about […]
Blog
Marketers have struggled to unify all their customer data ever since they started storing that data on computers – and probably before, judging from historical pictures of giant file rooms. […]
Blog
Eighty-four percent. 84%. More than eight in ten. That’s the number of marketers who say they have a “weak” or “no” capability when it comes to distributing profile store data […]
Blog
After Cory’s write up on the recent Martech event it is my turn to summarize another amazing event we visited, “The Forrester Forum for Marketing Leaders” organized by Cory’s previous […]
Blog
Nobody has to explain to a marketer that the more you know about your visitor, the more effective your communication can be. Research however shows that the majority of personalization executed […]
Blog
Segmentation in digital analytics is nothing new. For years, perhaps the most-loved feature in Google Analytics has been “advanced segments” (now just “segments”), which allow you to create a seemingly […]
Blog
I just got home from the MarTech conference in San Francisco, which a few of us BlueConic folks attended. If I had to sum up the event in a word […]
Blog
Stop testing buttons colors, start optimizing the customer journey
Infographics
I have been talking a lot to marketers that use A/B testing to improve their online results and it always strikes me how obsessed they seem to be with the […]
Blog
Stop testing button colors and start optimizing the whole customer journey
Webinars
Digital analysts have long been working to form actionable insights (Actionable Web Analytics was published in 2007, and I haven’t been able to avoid the A word since). Coming up with […]
Blog
Today we are thrilled to announce the addition of the Boston Globe to our growing list of customers. Working with a world-class media and news organization that is aggressively adopting […]
Blog, Media/Publishing
Quick Connections and Platform Plugins make it easier then ever to connect your disconnected data sources.
Videos
BlueConic’s amazing engineering team is all based in Nijmegen, Netherlands and they came to visit us Boston-based folks earlier this month for a full week of activities – from an […]
Blog
The outcomes of your marketing efforts depend on your ability to identify, understand, and interact with prospects and customers on an individual basis. Because the better you know the individual […]
Blog
This whitepaper presents a maturity model that marketers can use to benchmark their current marketing strategy.
Whitepapers
Analyst David Raab presents 4 maturity stages to grow your user-driven marketing strategy.
Webinars
learn more about who a user is and how to guide them to take the next step in their journey.
Whitepapers
Sport and entertainment brand managed to reach targeted loyal customers with relevant messages and increased conversion rate up to 6%.
Case Studies, Entertainment, Retail
International sports and entertainment brand leverages BlueConic to enable relevant offers, raising revenue by 30%, while growing customer loyalty.
Case Studies, Entertainment, Retail
Actionable Journey Insights help you drive more insights from your user data, make better decisions and discover segments.
Videos
Learn how BlueConic’s algorithm-driven optimization engine offers the most relevant and best performing message on an individual basis.
Videos
Visualize the customer journey in revolutionary ways, identify gaps and optimize them in real-time.
Videos
Utilizing the BlueConic platform, this multi-label publisher profiles anonymous and known users based on their cross-channel behavior, doubling CTRs.
Case Studies, Media/Publishing
Under the hood: Learn how you can enable user-driven marketing for your enterprise. Start leveraging the value of your customer profiles.
Whitepapers
Builds cross-channel progressive profiles from the very first online interaction.
Whitepapers
Large roadside assistance brand offers individualized cross-sell and up-sell messages to existing customers, growing conversion from 3% to 30%.
Case Studies
International travel company increased conversion rates by 4.5% by offering relevant housing promotions to segments of travellers.
Case Studies, Hospitality
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This article also appeared on CMO Essentials “Content is king” has been a must-follow mantra for marketers since the turn of the millennium—shortly after Bill Gates coined the phrase in […]
Blog
Guides, Videos
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This article also appeared on IDG Connect For the past few years, marketers have focused on pushing incredible amounts of content to their consumers and prospects to fit the mold […]
Blog
This article also appeared on: iMedia Connection Big Data is booming. It’s no secret that utilizing data in the correct way can unlock some amazing insights that can help you […]
Blog
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