Customer Data Platform Resources

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Building a Business Case for a Customer Data Platform

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Gartner Report: Use Customer Data Management Technologies to Deliver Better Customer Experiences

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Case Study

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Resources

Building a Business Case for a Customer Data Platform

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Gartner Report: Use Customer Data Management Technologies to Deliver Better Customer Experiences

Goba Sports Group Unifies Data for Marketing Efficiency

Will CCPA Change Your Marketing? Understanding Its Impact

AI for Marketing: Why It’s Overpromised & Underdelivered, Until Now

Advantage Rent A Car Drives 25% Lift in Direct Bookings

How Franklin Sports Built a Hyper-Personalization Strategy

How America’s Test Kitchen Boosts Customer Engagement

Evolving from Personalization to Individualized Marketing

Death of Third-Party Cookies: What It Means for Marketing

BlueConic Customer Data Platform Product Overview

Data Privacy: Compliance and Consent Management Tips

Gartner Market Guide for Customer Data Platforms for Marketing

How to Fuel Monetization and Subscription Revenue

What Is a CDP? And What Isn’t a CDP?

Building a Business Case for a Customer Data Platform

How B2B Media Brands Can Grow Revenue with a CDP

Amac Makes Email Campaigns Personal

FOLIO: Why Data is the Future of Your Publishing Business

The Three Flavors of Identity Resolution

How to Write a CDP RFP Based on Your Business Needs

Toolkit: Selecting the Right Customer Data Platform

Holland.com Increases GDPR Consent Rate to 75%

CDP Success Guide: Finance and Insurance

CDP Success Guide: B2B Companies

CDP Success Guide: Travel and Hospitality

CDP Success Guide: Media and Publishing

CDP Success Guide: Retail and Ecommerce Brands

Eloqua Super User Group at Chicago Bulls

Define Success And Get The Most From Your CDP

Behind the Digital Transformation of Bob’s Discount Furniture

TotalRetail Tech Video Interview: CDPs for Retail

Leaders Lead: The First-Party Data Opportunity in Retail

Raycom Sports Unifies Data Across Web, Mobile App, and Email

WEHCO Media Achieves 100% Subscription Growth

Brief Media Increases Subscription Revenue & Reduces Churn

Unlock Your Facebook Ad Targeting Secret Weapon

CDP: A Marketer’s Customer Data Control Center

MediaGrowth Summit 2018: Publisher Takeaways

Consent Management for GDPR Made Simple

Defining a CDP: What It Is, and What It Isn’t

The CDP Proficiency Framework for Brands

A Dozen Cool Things to Do with a CDP

A Dozen Cool Things to Do With a CDP

Industry Insight: The CDP Opportunity for Publishers

What GDPR Means for Marketers and CDPs

CDP Vendor Openness Checklist

Sizing Up the CDP Opportunity for Publishers

Two Years Later: DMPs and CDPs and CRMs, Oh My!

FAQ: BlueConic’s JavaScript Tag, Explained

No One-Size-Fits-All Approach to Data Unification

CDP vs. DMP: Differences Between the MarTech

What to Do With Your Customer Data

What to Do First with a Customer Data Platform

RAEN Optics’ 20/20 Focus on Digital Shopper Experience

Marketing Technology Priorities

Get Your Head Out of the (Marketing) Clouds

Customer Data Platforms and Digital Intelligence, Explained

Digital Intelligence Technology Providers to Know About

BlueConic Snapshot: Energy Company

Get to Know a Data Layer

5 Things We Learned About the CDP in 2016

MarTech That Should Be On Your 2017 Budget

Customer Data Platforms vs Data Management Platforms

No Excuses: Master Marketing Essentials with BlueConic

Confessions of an Aspirational Marketer

BlueConic: Changing the Marketing Game

5 Things Your Digital Analytics Vendor Can’t Do

BlueConic Snapshot: Members-Only Travel Organization

BlueConic Snapshot: Asset Management Firm

Getting Started With a Customer Data Platform

DMPs and CDPs and CRMs, Oh My!

Boston Globe Media Case Study

Interview with The Boston Globe’s Peter Doucette

The Four Competencies Of Marketing Individualization

DMPs and CDPs and CRMs, Oh My!

International Sports Brand Gains Loyal Fans and More Profit

Sport & Entertainment Brand Grows Online Sales