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Building a Business Case for a Customer Data Platform

Getting buy-in from leadership for “yet-another-three-letter acronym” marketing platform can be challenging. This eBook combines BlueConic customer experiences and chats with leading industry analysts about how to make the case for a CDP.

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Guide

BlueConic Customer Data Platform Product Overview

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Webinar

Data Privacy: Compliance and Consent Management Tips

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Guide

Gartner Market Guide for Customer Data Platforms for Marketing

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Webinar

How to Fuel Monetization and Subscription Revenue

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eBook

What is a CDP? And What isn’t a CDP?

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eBook

Building a Business Case for a Customer Data Platform

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Video

How B2B Media Brands Can Grow Revenue with a CDP

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Case Study

Amac Makes Email Campaigns Personal

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eBook

FOLIO: Why Data is the Future of Your Publishing Business

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Webinar

What You Need to Know About CDPs & How to Use them in Performance Marketing

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Video

Three Flavors of Identity Resolution

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Webinar

How to Write a CDP RFP Based on Your Business Needs

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Case Study

Holland.com Increases GDPR Consent Rate to 75%

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Guide

Finance and Insurance Success Guide

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Guide

B2B Success Guide

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Guide

Travel and Hospitality Success Guide

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Guide

Publishers Success Guide

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Guide

Retail Success Guide

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Eloqua Super User Group at Chicago Bulls

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Webinar

Define Success And Get The Most From Your CDP

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Video

Behind the Digital Transformation of Bob’s Discount Furniture

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Video

TotalRetail Tech Video Interview: CDPs for Retail

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Webinar

Leaders Lead: The First-Party Data Opportunity in Retail

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Case Study

Raycom Sports Unifies Data Across Web, Mobile App, and Email

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Case Study

WEHCO Media Achieves 100% Subscription Growth

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Case Study

Brief Media Increases Subscription Revenue & Reduces Churn

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Webinar

Unlock Your Facebook Ad Targeting Secret Weapon

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Webinar

CDPs: A Marketer’s Customer Data Control Center

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Video

MediaGrowth Summit 2018

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Webinar

Consent Management for GDPR Made Simple

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Webinar

Defining a CDP: What it is. What it isn’t.

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eBook

CDP Proficiency Framework

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Webinar

A Dozen Cool Things to do with a Customer Data Platform

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Infographic

A Dozen Cool Things to Do With a CDP

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Video

Industry Insight: The CDP Opportunity for Publishers

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Webinar

What GDPR Means for Marketers and for CDPs

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Guide

CDP Vendor Openness Checklist

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Webinar

Sizing up the CDP Opportunity for Publishers

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Webinar

Two Years Later: DMPs and CDPs and CRMs – Oh My!

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FAQ

FAQ: BlueConic’s JavaScript tag, explained

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Webinar

Unifying Customer Data Doesn’t Have a One-Size-Fits-All Approach

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Infographic

CDP vs. DMP

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Infographic

What to Do With Your Customer Data

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Whitepaper

What to Do First with Your Customer Data Platform

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Case Study

RAEN Optics’ 20/20 focus on their digital shopper experience

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eBook

Marketing Technology Priorities

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Infographic

Get Your Head out of the (Marketing) Clouds

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Webinar

Customer Data Platforms & Digital Intelligence: Explained

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Whitepaper

Vendor Landscape: Digital Intelligence Technology Providers You Should Care About

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Case Study

BlueConic Snapshot: Energy Company

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Infographic

Get to Know a Data Layer

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Guide

Toolkit: Select the right customer data platform for you

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Webinar

Five Things We’ve Learned About Customer Data in 2016

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Webinar

Marketing Tech Priorities: The Technologies That Should Be On Every Marketer’s 2017 Budget

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eBook

Customer Data Platforms vs Data Management Platforms

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eBook

No Excuses: Master Marketing Essentials with BlueConic

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Webinar

Confessions of an Aspirational Marketer: The BlueConic Guide To No-Excuses Marketing

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Video

BlueConic: Changing the Marketing Game

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Webinar

Five Things Your Digital Analytics Vendor Wishes It Could Do But Can’t

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Case Study

BlueConic Snapshot: Members-Only Travel Organization

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Case Study

BlueConic Snapshot: Asset Management Firm

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Webinar

Get Started With a Customer Data Platform: A Tutorial

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Infographic

DMPs and CDPs and CRMs…Oh My!

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Case Study

Boston Globe Media Case Study

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Webinar

Say Goodbye to Spray-And-Pray Advertising

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Infographic

Maximize The Value of Your Ad Retargeting

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Video

Interview with Peter Doucette, Chief Customer Officer at The Boston Globe

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Webinar

Customer Data Management Best Practices – 2016

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Webinar

99 Problems But Adblocking Ain’t One

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Whitepaper

The Four Competencies Of Marketing Individualization

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Webinar

The House That Data Built

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Webinar

DMPs and CDPs and CRMs, Oh My!

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Webinar

Start Using Always-on Optimization in Four Steps

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Infographic

Always-on Optimization in Four Steps

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Whitepaper

Maturity Model: User-driven Marketing

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Webinar

Four Steps To a User-driven Marketing Strategy

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Webinar

Stop Testing, Start Optimizing

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Webinar

Big Data in Four Steps

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Case Study

International Sports Brand Gains Loyal Fans and More Profit

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Case Study

Sport and Entertainment Brand Increases Online Ticket Sale Conversion

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Case Study

International Travel Company Optimizes the Online Customer Experience

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Case Study

Multi-label Publisher Improves Service Levels to Readers and Advertisers

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Case Study

Large Roadside Assistance Brand Delivers Successful Cross-Sell and Upsell Campaigns

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Whitepaper

BlueConic Architecture

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Whitepaper

Discovering BlueConic

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See what BlueConic can do for you

Whether you’re looking for operational efficiencies or improved marketing effectiveness through data activation, our customer data platform can help.